What Does Supergoop! Do?

Total employees193
HeadquartersSan Antonio
FoundedN/A

Supergoop! is a leading protective skincare brand dedicated to creating SPF-focused products that people want to wear every day. Founded by Holly Thaggard in 2007 with the mission to stop the epidemic of skin cancer, Supergoop! develops clean, innovative, and highly effective sunscreens and skincare items that seamlessly integrate into daily routines. The brand is known for its feel-good formulas, broad-spectrum protection, commitment to ingredient-consciousness, and making sun safety easy, enjoyable, and accessible for all ages and skin types. Supergoop! is also a Certified B Corporation, highlighting its commitment to high social and environmental standards.

Where Is Supergoop!'s Headquarters?

Supergoop! officeSupergoop! officeSupergoop! officeSupergoop! office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for corporate operations, including brand strategy, product development oversight, marketing, finance, and executive leadership.

Notable Features:

Modern office facilities designed to foster collaboration, creativity, and reflect the brand's vibrant and positive ethos. Likely features open-plan spaces and meeting areas conducive to innovation.

Work Culture:

A dynamic, mission-driven, and collaborative environment focused on innovation in sun care. Employees often describe it as passionate, fast-paced, and inclusive, with a strong emphasis on the company's core values of health, education, and positivity.

HQ Significance:

The headquarters is the nerve center for Supergoop!'s operations, driving its mission to popularize daily SPF use and innovate within the skincare industry. It's where key strategic decisions are made, impacting product launches, brand partnerships, and global expansion efforts.

Values Reflected in HQ: The headquarters likely reflects Supergoop!'s values of brightness, positivity, health, and innovation through its design, encouraging a welcoming and inspiring atmosphere for its team.

Location:

Supergoop! primarily serves the US market through its direct-to-consumer website and major retail partners like Sephora, Ulta Beauty, Nordstrom, and Amazon. The brand has expanded its international reach, with products available in Canada, the UK, Australia, New Zealand and parts of Southeast Asia through Sephora and other select retailers. Global functions include international marketing, logistics coordination, and partnership management to support its growing presence outside the US.

Street Address:

200 E Grayson St Ste 112

City:

San Antonio

State/Province:

Texas

Country:

USA

Where Else Does Supergoop! Operate Around the World?

Austin, Texas, USA

Address: Specific street address not publicly listed.

To tap into the talent and business ecosystem of Austin, fostering growth in specific departments and providing an additional operational base in a key Texan city.

Buying Intent Signals for Supergoop!

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Supergoop!? Meet the Executive Team

As of April 2025, Supergoop!' leadership includes:

Holly Thaggard - Founder & Chair
Amanda Baldwin - Chief Executive Officer
Britany LeBlanc - Chief Financial Officer
Desiree Dowe - Chief Marketing Officer
Natalia Chinea - Chief Sales Officer
Lauren Datko - Chief People Officer

Who's Investing in Supergoop!?

Supergoop! has been backed by several prominent investors over the years, including:

Blackstone Growth (BXG)
Encore Consumer Capital
SWAT Equity Partners
Female Founders Fund
VMG Partners

What Leadership Changes Has Supergoop! Seen Recently?

Hire2
Exits0

Supergoop! has strengthened its executive team in the last 12 months with key C-suite appointments in marketing and sales, signaling a focus on continued growth and market expansion.

New Appointments:

Desiree Dowe, Desiree Dowe appointed as Chief Marketing Officer to lead Supergoop!'s global marketing strategies and brand development.
Natalia Chinea, Natalia Chinea joined Supergoop! as Chief Sales Officer to drive sales growth, retail partnerships, and commercial strategy.

What Technology (Tech Stack) Is Used bySupergoop!?

Discover the tools Supergoop! uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Supergoop! Email Formats and Examples

Supergoop! likely utilizes common corporate email address formats. While the exact structure can vary, typical patterns include first name initial followed by last name, or first name dot last name, at their domain supergoop.com.

[first_initial][last]@supergoop.com

Format

jdoe@supergoop.com

Example

85%

Success rate

What's the Latest News About Supergoop!?

PR Newswire • May 2, 2024

Supergoop! News: Supergoop! Unveils First-Ever Global Brand Campaign 'Every. Single. Face.'

Supergoop! launched its first global brand campaign, 'Every. Single. Face.,' aiming to underscore the importance of daily sun protection for everyone, regardless of skin tone or type. The campaign features a diverse cast and highlights the brand's commitment to inclusivity and sun safety education....more

Beauty Independent • January 10, 2024

Supergoop! News: Supergoop Hires CMO And CSO To Strengthen Executive Team For Next Stage Of Growth

Supergoop! has appointed Desiree Dowe as Chief Marketing Officer and Natalia Chinea as Chief Sales Officer. These strategic hires are poised to bolster the executive team as the brand, backed by Blackstone Growth, continues its expansion and aims to further solidify its leadership in the SPF-focused skincare market....more

Global Cosmetic Industry • June 28, 2023

Supergoop! News: Supergoop! Achieves B Corp Certification, Reinforcing Commitment to Social and Environmental Standards

Supergoop! announced it has officially become a Certified B Corporation, joining a global movement of companies meeting high standards of social and environmental performance, accountability, and transparency. This certification underscores Supergoop!'s long-standing commitment to its mission and values beyond profit....more

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