What Does Superfly Do?

Total employees180
HeadquartersNew York
Founded1996

Superfly is a leading experience company renowned for co-founding and producing some of the world's most iconic festivals, including Bonnaroo Music & Arts Festival® and Outside Lands Music & Arts Festival®. Beyond large-scale festivals, Superfly specializes in creating immersive brand experiences, culturally-driven marketing campaigns, and original entertainment properties. They partner with global brands to design and execute unique activations that foster deep connections with audiences. Superfly's expertise spans live event production, experiential marketing, content creation, and strategic consulting, making them a pivotal force in shaping contemporary cultural experiences.

Where Is Superfly's Headquarters?

Superfly officeSuperfly officeSuperfly officeSuperfly office
*Images sourced via web search. Rights belong to original owners

HQ Function

The New York headquarters serves as the central command for Superfly's global operations, including strategic planning, creative development, client partnerships, and production oversight for major events and campaigns.

Notable Features:

The office is likely designed to foster creativity and collaboration, featuring open-plan workspaces, modern amenities, and potentially design elements inspired by their iconic events. It's a hub for a diverse team of strategists, creatives, producers, and marketers.

Work Culture:

Superfly's work culture is characterized by innovation, passion for music and culture, and a fast-paced, collaborative environment. Employees are typically driven by a desire to create memorable and impactful experiences.

HQ Significance:

Being in New York City allows Superfly to maintain close relationships with major brands, media outlets, and a vast pool of creative talent, crucial for their experiential marketing and event production business.

Values Reflected in HQ: The headquarters likely reflects Superfly's core values such as creativity, collaboration, innovation, and a commitment to high-quality execution in all their experiential projects.

Location:

While its primary offices are in the United States (New York, Chicago, San Francisco), Superfly's project reach is global. They have executed events and brand experiences in various international locations, adapting their expertise to diverse markets and cultural contexts based on client needs and event opportunities. Their reputation for large-scale festival production also gives them a global recognition within the live entertainment industry.

Street Address:

250 Hudson Street, Floor 10

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Superfly Operate Around the World?

Chicago, IL/USA

Address: Reportedly maintains a presence, specific public address may vary. e.g., Fulton Market or similar business district.

To serve a key market, tap into Chicago's vibrant cultural scene, access regional talent, and manage brand activations and events for clients based in or targeting the Midwest.

San Francisco, CA/USA

Address: Reportedly maintains a presence, specific public address may vary. e.g., SoMa or similar tech/creative hub.

To manage flagship West Coast events, foster partnerships with tech companies and other innovative brands, and leverage the unique cultural landscape of the Bay Area.

Buying Intent Signals for Superfly

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Superfly? Meet the Executive Team

As of April 2025, Superfly' leadership includes:

Rich Goodstone - Co-Founder
Jonathan Mayers - Co-Founder
Rick Farman - Co-Founder
Bonnaroo Rabi - President

Who's Investing in Superfly?

Superfly has been backed by several prominent investors over the years, including:

Penske Media Corporation (PMC) (Current Parent Company)
A&E Networks (Past significant equity partner)
Brand Activation Group (Backed by WPP, past owner)

What Leadership Changes Has Superfly Seen Recently?

Hire0
Exits0

Superfly's core founding leadership has been notably stable. Recent significant changes include its acquisition by Penske Media Corporation, which may lead to strategic alignments. Specific C-suite hires or exits beyond this ownership transition are not widely publicized, suggesting continuity at the top operational levels. Any changes would likely be strategic appointments to further integrate with PMC or expand specific business units.

What Technology (Tech Stack) Is Used bySuperfly?

Discover the tools Superfly uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Superfly Email Formats and Examples

Superfly likely uses common professional email formats. The most probable format for Superfly, given their domain 'superf.ly', would be a combination of first name or first initial and last name.

[first_initial][last]@superf.ly

Format

jdoe@superf.ly

Example

80%

Success rate

What's the Latest News About Superfly?

Billboard • October 26, 2023

Superfly Acquired by Penske Media Corporation

Penske Media Corporation (PMC) has acquired Superfly, the event company known for co-founding festivals like Bonnaroo and Outside Lands. This acquisition aims to bolster PMC's live event and experiential offerings....more

Variety • February 15, 2024

Bonnaroo 2024 Lineup Announced: Post Malone, Red Hot Chili Peppers to Headline

Superfly's flagship festival, Bonnaroo, announced its 2024 lineup featuring major headliners like Post Malone and Red Hot Chili Peppers, continuing its tradition of diverse and exciting music programming....more

SFGate • January 23, 2024

Outside Lands 2024: Speculation builds for lineup of SF's biggest music festival

Anticipation is growing for the lineup of Outside Lands 2024, another key festival produced by Superfly in San Francisco's Golden Gate Park, with fans eagerly discussing potential headliners and performers....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Superfly, are just a search away.