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Superfeet Worldwide, LLC is a prominent company specializing in the design, development, and manufacturing of premium over-the-counter insoles and footwear. Founded in 1977, Superfeet is built on the principles of podiatric medicine, aiming to provide reliable support, comfort, and pain relief for a wide range of activities and foot types. Their products are popular among athletes, outdoor enthusiasts, and individuals seeking enhanced foot health and performance. Superfeet is known for its commitment to quality, innovation, and making a positive impact on people's lives through better foot support.
The Ferndale headquarters houses key functions including research and development, product design, U.S. manufacturing, global marketing, sales operations, and corporate administration.
The facility includes state-of-the-art product development and testing labs, and on-site manufacturing capabilities for many of its core insole products, emphasizing its 'Made in the USA' commitment for those lines. They also focus on creating an ergonomic and supportive environment for their employees.
Superfeet fosters a collaborative and innovative work environment, influenced by its history as an employee-owned company. The culture emphasizes health, wellness, and active lifestyles, often encouraging employee participation in outdoor and fitness activities. There's a strong sense of community and a purpose-driven approach to their work.
The Ferndale headquarters is crucial for Superfeet's innovation pipeline, quality control, and brand identity. It is a significant employer in the local Whatcom County area and represents a commitment to domestic manufacturing and product excellence.
Superfeet Worldwide supports a significant global distribution network, with its products available in numerous countries across North America, Europe, Asia, and Oceania. This global reach is managed through its headquarters in the USA, its European office in the UK, and partnerships with international distributors and retailers. They provide marketing, sales, and customer support functions tailored to various international markets to ensure accessibility of their foot health solutions worldwide.
1820 Scout Place
Ferndale
WA
USA
Address: Superfeet UK Ltd, The Old Stables, Church Farm Business Park, Corston, Bath, BA2 9AP, United Kingdom
To support and grow Superfeet's presence across Europe, providing localized customer service, dealer support, and efficient product distribution to European retailers and consumers.
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As of April 2025, Superfeet Worldwide' leadership includes:
Superfeet Worldwide has been backed by several prominent investors over the years, including:
In the past year, Superfeet Worldwide has strengthened its leadership team with a key presidential appointment, indicating a focus on continued growth and strategic development following its acquisition by Westward Partners. No major executive departures have been publicly announced during this period.
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Superfeet Worldwide likely uses common corporate email formats. While not publicly specified, patterns often include the first initial followed by the last name, or first name followed by the last name, at their domain.
[first_initial][last]@superfeet.com
Format
jdoe@superfeet.com
Example
85%
Success rate
SGB Media • November 7, 2023
Superfeet announced the appointment of Anne Cavassa as its new President. Cavassa brings a wealth of experience from previous leadership roles at Saucony, Brooks Running, and other notable brands in the active lifestyle space....more
Westward Partners • December 2, 2021
Westward Partners, a Seattle-based private equity firm, announced its acquisition of Superfeet Worldwide, LLC. This partnership aims to support Superfeet's continued growth and product innovation....more
Footwear News • February 9, 2023
Superfeet announced three significant internal promotions: Linda Balfour to Chief Marketing Officer, Cameron Berger to Chief Product Officer, and Matt Gooch to Vice President of Product and Innovation, strengthening its executive leadership....more
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