What Does Superfeet Worldwide Do?

Total employees144
HeadquartersFerndale
Founded1977

Superfeet Worldwide, LLC is a prominent company specializing in the design, development, and manufacturing of premium over-the-counter insoles and footwear. Founded in 1977, Superfeet is built on the principles of podiatric medicine, aiming to provide reliable support, comfort, and pain relief for a wide range of activities and foot types. Their products are popular among athletes, outdoor enthusiasts, and individuals seeking enhanced foot health and performance. Superfeet is known for its commitment to quality, innovation, and making a positive impact on people's lives through better foot support.

Where Is Superfeet Worldwide's Headquarters?

Superfeet Worldwide officeSuperfeet Worldwide officeSuperfeet Worldwide officeSuperfeet Worldwide office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Ferndale headquarters houses key functions including research and development, product design, U.S. manufacturing, global marketing, sales operations, and corporate administration.

Notable Features:

The facility includes state-of-the-art product development and testing labs, and on-site manufacturing capabilities for many of its core insole products, emphasizing its 'Made in the USA' commitment for those lines. They also focus on creating an ergonomic and supportive environment for their employees.

Work Culture:

Superfeet fosters a collaborative and innovative work environment, influenced by its history as an employee-owned company. The culture emphasizes health, wellness, and active lifestyles, often encouraging employee participation in outdoor and fitness activities. There's a strong sense of community and a purpose-driven approach to their work.

HQ Significance:

The Ferndale headquarters is crucial for Superfeet's innovation pipeline, quality control, and brand identity. It is a significant employer in the local Whatcom County area and represents a commitment to domestic manufacturing and product excellence.

Values Reflected in HQ: The headquarters reflects Superfeet's core values of innovation in biomechanics, commitment to quality and durability, fostering employee well-being, and supporting the local community.

Location:

Superfeet Worldwide supports a significant global distribution network, with its products available in numerous countries across North America, Europe, Asia, and Oceania. This global reach is managed through its headquarters in the USA, its European office in the UK, and partnerships with international distributors and retailers. They provide marketing, sales, and customer support functions tailored to various international markets to ensure accessibility of their foot health solutions worldwide.

Street Address:

1820 Scout Place

City:

Ferndale

State/Province:

WA

Country:

USA

Where Else Does Superfeet Worldwide Operate Around the World?

Corston, Bath, UK

Address: Superfeet UK Ltd, The Old Stables, Church Farm Business Park, Corston, Bath, BA2 9AP, United Kingdom

To support and grow Superfeet's presence across Europe, providing localized customer service, dealer support, and efficient product distribution to European retailers and consumers.

Buying Intent Signals for Superfeet Worldwide

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Superfeet Worldwide? Meet the Executive Team

As of April 2025, Superfeet Worldwide' leadership includes:

Trip Randall - Chief Executive Officer
Anne Cavassa - President
Linda Balfour - Chief Marketing Officer
Cameron Berger - Chief Product Officer

Who's Investing in Superfeet Worldwide?

Superfeet Worldwide has been backed by several prominent investors over the years, including:

Westward Partners

What Leadership Changes Has Superfeet Worldwide Seen Recently?

Hire1
Exits0

In the past year, Superfeet Worldwide has strengthened its leadership team with a key presidential appointment, indicating a focus on continued growth and strategic development following its acquisition by Westward Partners. No major executive departures have been publicly announced during this period.

New Appointments:

Anne Cavassa, Anne Cavassa appointed as President, tasked with driving growth and leading strategic initiatives for the company.

What Technology (Tech Stack) Is Used bySuperfeet Worldwide?

Discover the tools Superfeet Worldwide uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Superfeet Worldwide Email Formats and Examples

Superfeet Worldwide likely uses common corporate email formats. While not publicly specified, patterns often include the first initial followed by the last name, or first name followed by the last name, at their domain.

[first_initial][last]@superfeet.com

Format

jdoe@superfeet.com

Example

85%

Success rate

What's the Latest News About Superfeet Worldwide?

SGB MediaNovember 7, 2023

Superfeet Worldwide News: Superfeet Names Anne Cavassa President

Superfeet announced the appointment of Anne Cavassa as its new President. Cavassa brings a wealth of experience from previous leadership roles at Saucony, Brooks Running, and other notable brands in the active lifestyle space....more

Westward PartnersDecember 2, 2021

Superfeet Worldwide News: Westward Partners Acquires Superfeet Worldwide, LLC

Westward Partners, a Seattle-based private equity firm, announced its acquisition of Superfeet Worldwide, LLC. This partnership aims to support Superfeet's continued growth and product innovation....more

Footwear NewsFebruary 9, 2023

Superfeet Worldwide News: Superfeet Bolsters Leadership Team With Three Key Promotions

Superfeet announced three significant internal promotions: Linda Balfour to Chief Marketing Officer, Cameron Berger to Chief Product Officer, and Matt Gooch to Vice President of Product and Innovation, strengthening its executive leadership....more

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