HQ Function

Serves as the global nerve center for Superdry, housing key departments including design, product development, global marketing, merchandising, finance, IT, and corporate strategy. It directs the brand's international operations and vision.

Notable Features:

Modern office complex designed to reflect the brand's creative ethos, likely including design studios, showrooms for new collections, and collaborative workspaces. The environment is built to foster innovation in fashion.

Work Culture:

A fast-paced, dynamic, and creative work environment aligned with the fashion industry. Emphasis on brand passion, collaboration, innovation, and an entrepreneurial spirit. Often characterized by a blend of informality and high performance.

HQ Significance:

The Cheltenham HQ is pivotal for maintaining Superdry's unique brand identity, driving global design trends, managing its extensive supply chain, and coordinating its worldwide retail and digital presence.

Values Reflected in HQ: The HQ likely embodies Superdry's core values of creativity, quality craftsmanship, distinctive design, and a global outlook. The workspace is designed to inspire innovation and reflect the brand's unique aesthetic.

Location:

Superdry has a significant global footprint, operating through a multi-channel approach. This includes company-owned and franchised retail stores across the UK, Europe, and internationally, alongside a strong e-commerce platform serving customers worldwide. The brand also has an extensive wholesale network, supplying its products to department stores, multi-brand retailers, and online partners globally. Key functions supported internationally include retail management, wholesale distribution, localized marketing, customer service, and supply chain logistics coordination with regional partners.

Street Address:

Unit 6, The Runnings, Kingsditch Trading Estate

City:

Cheltenham

State/Province:

Gloucestershire

Country:

United Kingdom