What Does SuperAwesome Do?

Total employees126
HeadquartersLondon
Founded

SuperAwesome, part of Epic Games since its acquisition in September 2020, is dedicated to making the internet safer for children. They provide a comprehensive kid-tech platform offering tools and services for developers, content creators, and brands to build and deliver age-appropriate and compliant digital experiences. Their solutions include kid-safe advertising (AwesomeAds), parental consent management (Kid Web Services - KWS), and data privacy tools, enabling engagement with young audiences responsibly and in compliance with regulations like COPPA and GDPR-K. SuperAwesome's technology is used by hundreds of companies to power safe digital engagement for over half a billion kids every month.

Where Is SuperAwesome's Headquarters?

SuperAwesome officeSuperAwesome officeSuperAwesome officeSuperAwesome office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as a key hub for SuperAwesome's product development, strategic operations, and European market engagement within the broader Epic Games framework. Focuses on kid-tech innovation, R&D, and industry partnerships.

Notable Features:

Located in Soho, a vibrant media and technology district. The Ingeni Building offers modern office space designed for collaboration and innovation.

Work Culture:

Integrated within Epic Games, the culture emphasizes innovation, user safety (especially for children), and collaboration. It combines the agility of a specialized unit with the resources of a major global technology company, fostering a dynamic and mission-driven environment.

HQ Significance:

London is a crucial global center for digital media, advertising technology, and regulatory expertise concerning child online safety in Europe, making it a strategic location for SuperAwesome's ongoing mission.

Values Reflected in HQ: The choice of a central, dynamic location like Soho, within a modern collaborative workspace, reflects SuperAwesome's commitment to innovation, industry leadership in kid-tech, and engagement with the wider digital ecosystem.

Location:

Leveraging Epic Games' extensive global infrastructure, SuperAwesome supports developers, brands, and creators worldwide. Its kid-tech solutions, including AwesomeAds (kid-safe advertising) and Kid Web Services (KWS) for parental consent and identity management, are utilized by companies across North America, Europe, Asia-Pacific, Latin America and other regions to ensure safe and compliant digital engagement for young audiences. Global teams, integrated within Epic Games' international offices, focus on sales, technical support, partnerships, and regional compliance to promote a safer digital world for kids everywhere.

Street Address:

2nd Floor, Ingeni Building, 17 Broadwick Street

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does SuperAwesome Operate Around the World?

Cary, North Carolina, USA

Address: 620 Crossroads Blvd, Cary, NC 27518, USA

Key hub for North American operations, R&D, and corporate functions supporting all Epic Games divisions including SuperAwesome.

New York, New York, USA

Address: Epic Games has offices in New York; specific address for SuperAwesome teams varies.

Focuses on commercial activities, client relations, and market expansion in the US, particularly for SuperAwesome's kid-safe advertising and developer tools.

Singapore

Address: Epic Games Singapore, e.g., Mapletree Business City.

Supports APAC market growth, localization of services for diverse cultural contexts, and engagement with regional developers, brands, and regulatory bodies.

Buying Intent Signals for SuperAwesome

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading SuperAwesome? Meet the Executive Team

As of April 2025, SuperAwesome' leadership includes:

Dylan Collins - VP, Kids & Family, Epic Games (Founder of SuperAwesome)
Kate O'Loughlin - VP, Product & Client Success, SuperAwesome at Epic Games
Tim Sweeney - CEO & Founder, Epic Games
Adam Sussman - President, Epic Games

Who's Investing in SuperAwesome?

SuperAwesome has been backed by several prominent investors over the years, including:

Epic Games (Acquirer)
Hoxton Ventures (Pre-acquisition)
Mayfair Equity Partners (Pre-acquisition)
Notion Capital (Pre-acquisition)
Point Nine Capital (Pre-acquisition)
Microsoft Accelerator London (Pre-acquisition)
Inspiretec Group (Pre-acquisition)

What Leadership Changes Has SuperAwesome Seen Recently?

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Exits0

No specific high-profile executive hires or exits directly concerning the SuperAwesome division leadership within Epic Games have been publicly announced in the last 12 months. Leadership for SuperAwesome's mission remains stable post-acquisition, with founder Dylan Collins continuing to steer its strategy as VP, Kids & Family at Epic Games. Changes, if any, are typically integrated within Epic Games' broader organizational announcements.

What Technology (Tech Stack) Is Used bySuperAwesome?

Discover the tools SuperAwesome uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SuperAwesome Email Formats and Examples

Email addresses associated with SuperAwesome primarily use the '@superawesome.com' domain, reflecting its brand identity within Epic Games. Common corporate email patterns often include combinations of first name, last name, or initials. For general inquiries or roles integrated more broadly within the parent company, '@epicgames.com' might also be used.

[first].[last]@superawesome.com or [first_initial][last]@superawesome.com

Format

jane.doe@superawesome.com or jdoe@superawesome.com

Example

75%

Success rate

What's the Latest News About SuperAwesome?

Epic Games Developer CommunityFebruary 7, 2024

SuperAwesome's Kid Web Services (KWS) Now Free for Developers via Epic Online Services

Epic Games announced that its SuperAwesome Kid Web Services (KWS) platform is now available for free to all developers using Epic Online Services. This initiative aims to make it easier and more accessible for developers of all sizes to implement robust parental consent management, age verification, and other kid-safe tools, thereby fostering safer online environments for children and teens....more

Epic Games Newsroom / Multiple Gaming News OutletsDecember 7, 2023

LEGO Fortnite Launch Highlights Epic Games' Commitment to Safety, Utilizing SuperAwesome's KWS

The highly anticipated launch of LEGO Fortnite, a collaborative venture between the LEGO Group and Epic Games, prominently features Epic's comprehensive safety tools. This includes parent/guardian consent mechanisms and age assurance features powered by SuperAwesome's Kid Web Services (KWS), ensuring a family-friendly and age-appropriate gaming experience that aligns with both companies' commitment to player safety....more

SuperAwesome Website (Blog/News Section)October 12, 2023

SuperAwesome Launches SafeAds for Publishers: A New Standard in Contextual Kid-Safe Advertising

SuperAwesome introduced SafeAds for Publishers, an advanced contextual advertising solution designed to help publishers monetize their youth audiences responsibly. SafeAds leverages AI to ensure ads are relevant and appropriate for the content they appear alongside, without collecting personal data from young users, reinforcing SuperAwesome's leadership in privacy-first digital engagement for kids....more

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