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Sunrise Medical
What Does Sunrise Medical Do?
Sunrise Medical is a global leader in the innovation, design, manufacture, and distribution of advanced assistive mobility devices. With a broad portfolio of products including manual and power wheelchairs, mobility scooters, and customized seating and positioning systems, Sunrise Medical is dedicated to improving the lives of people with disabilities. Their well-known brands, such as Quickie, Zippie, Jay, Leckey, Magic Mobility, and Sterling, are recognized for quality, performance, and their ability to empower users with greater independence and participation in daily life. The company focuses on user-centric design and clinical excellence to provide solutions that meet diverse individual needs.
Where Is Sunrise Medical's Headquarters?
HQ Function
The Malsch headquarters serves as the central hub for global strategy, corporate governance, international product development oversight, and financial control for Sunrise Medical's worldwide operations.
Notable Features:
The facility likely houses advanced research and development labs, product showrooms, and administrative offices designed to foster innovation and global collaboration. It's strategically positioned to serve the European market.
Work Culture:
The work culture at Sunrise Medical's headquarters is likely characterized by a strong focus on innovation, quality, engineering excellence, and a deep commitment to improving the lives of their end-users. A collaborative, international environment is expected.
HQ Significance:
Its location in Germany, a country known for engineering and manufacturing prowess, underscores the company's commitment to quality and innovation. It acts as a nerve center for coordinating a complex global supply chain and distribution network.
Values Reflected in HQ: The headquarters likely reflects Sunrise Medical's core values of customer focus, innovation, quality, teamwork, and a passion for improving lives through advanced mobility solutions.
Location:
Sunrise Medical operates globally with manufacturing facilities, sales offices, and distribution networks across North America, Europe, Asia, and Australia. This widespread presence enables them to support local market needs, provide clinical expertise, manage regional supply chains, and offer customer service tailored to different healthcare systems and user preferences worldwide. Key functions supported globally include R&D, manufacturing, sales & marketing, clinical education, and customer support.
Street Address:
Kahlbachring 2-4
City:
Malsch
State/Province:
Baden-Württemberg
Country:
Germany
Where Else Does Sunrise Medical Operate Around the World?
Fresno, California, USA
Address: 2842 Business Park Ave, Fresno, CA 93727, USA
Serves as the primary manufacturing and distribution hub for the extensive North American market, ensuring product availability, customer support, and compliance with regional healthcare systems.
Brierley Hill, West Midlands, UK
Address: Sunrise Medical Ltd, Thorns Road, Brierley Hill, West Midlands, DY5 2LD, UK
Supports the UK market and acts as an important node in the European supply chain, providing localized products and services, and catering to NHS and other European healthcare provider requirements.
Condell Park, NSW, Australia
Address: Unit 1, 106-110 Eldridge Rd, Condell Park NSW 2200, Australia
Caters to the specific needs of the Australian and New Zealand markets, including navigating local healthcare funding systems (e.g., NDIS) and providing specialized solutions like all-terrain power wheelchairs from Magic Mobility.
Buying Intent Signals for Sunrise Medical
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Sunrise Medical? Meet the Executive Team
As of April 2025, Sunrise Medical' leadership includes:
Who's Investing in Sunrise Medical?
Sunrise Medical has been backed by several prominent investors over the years, including:
What Leadership Changes Has Sunrise Medical Seen Recently?
Following the acquisition by Platinum Equity, which completed in May 2023, the core leadership team, including CEO Thomas Babacan, has largely remained consistent, ensuring operational continuity. No major C-suite new hires or exits have been publicly highlighted in the press over the past 12 months beyond this ownership transition.
What Technology (Tech Stack) Is Used bySunrise Medical?
Discover the tools Sunrise Medical uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Sunrise Medical Email Formats and Examples
Sunrise Medical commonly uses standardized email formats for its employees globally. The most prevalent patterns are typically [first].[last]@sunrisemedical.com or [firstinitial][lastname]@sunrisemedical.com. These formats ensure professional and consistent communication.
[first].[last]@sunrisemedical.com, [first_initial][last]@sunrisemedical.com
Format
john.doe@sunrisemedical.com
Example
90%
Success rate
What's the Latest News About Sunrise Medical?
THIIS Magazine • February 21, 2024
Sunrise Medical launches the RGK Veypr Sub4, the lightest made-to-measure wheelchair in its RGK portfolio
Sunrise Medical has introduced the RGK Veypr Sub4, its lightest bespoke wheelchair to date, weighing less than 4kg. This launch highlights the company's focus on advanced materials and personalized solutions for active wheelchair users....more
Platinum Equity News • May 15, 2023
Platinum Equity Completes Acquisition of Sunrise Medical
Platinum Equity announced the successful completion of its acquisition of Sunrise Medical from former owner Nordic Capital. The investment aims to support Sunrise Medical's continued growth, product innovation, and global market expansion....more
AT Today • November 7, 2023
Sunrise Medical launches new QUICKIE Nitrum Hybrid and active rigid wheelchairs
Sunrise Medical expanded its QUICKIE Nitrum series with the introduction of the Nitrum Hybrid and other active rigid models. These wheelchairs offer enhanced performance, ultra-lightweight design, and increased customization options for active users....more
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