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Sunrise Strategic Partners, LLC, based in Boulder, Colorado, is a private equity firm founded in 2016. They specialize in providing growth capital and operational expertise to emerging and high-growth consumer brands, particularly in the healthy, active, and sustainable living categories. Their mission is to partner with passionate founders and management teams to build enduring businesses and drive significant value creation.
Serves as the central hub for investment origination, due diligence, portfolio company management, and strategic decision-making for the firm.
Located in downtown Boulder, an area renowned for its dynamic entrepreneurial community, particularly in the natural products and tech industries, and its proximity to outdoor recreational activities, reflecting the firm's investment focus.
As a private equity firm, the culture at Sunrise Strategic Partners is likely energetic, analytical, and results-oriented, emphasizing collaborative partnerships and strategic growth for its portfolio companies. The Boulder setting may also foster a culture that appreciates innovation and a connection to the healthy lifestyle sector.
The Boulder headquarters strategically positions Sunrise Strategic Partners within a key innovation hub for the natural, organic, and healthy lifestyle industries, providing access to a pipeline of emerging brands and talent.
Sunrise Strategic Partners primarily operates from its headquarters in Boulder, Colorado, with a focus on investing in North American emerging consumer brands. While their portfolio companies may achieve global distribution and market presence, Sunrise's direct operational footprint is concentrated in the United States. They leverage their extensive network and expertise to support portfolio brands in scaling their operations, which can include strategic considerations for international expansion.
1919 14th St, Suite 320
Boulder
CO
USA
No additional office locations available.
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As of April 2025, Sunrise Strategic Partners' leadership includes:
Sunrise Strategic Partners has been backed by several prominent investors over the years, including:
Based on publicly available information, Sunrise Strategic Partners has maintained a stable core executive team over the last 12 months. No major publicly announced hires or departures from their core leadership have been identified. The firm's news primarily revolves around its investment activities and the growth of its portfolio companies.
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Sunrise Strategic Partners likely utilizes a common professional email format. Based on industry standards and patterns observed for similar firms, the most probable format is [first_initial][last]@[domain] or [first].[last]@[domain].
flast@sunrisestrategicpartners.com
Format
shughes@sunrisestrategicpartners.com
Example
75%
Success rate
sunrisestrategicpartners.com • February 13, 2024
Sunrise Strategic Partners announced its strategic investment in Coolibar, a prominent provider of sun-protective clothing and accessories. This partnership is aimed at accelerating Coolibar's growth, enhancing its product innovation, and expanding its market reach within the sun safety apparel sector....more
PR Newswire • June 20, 2023
Men's direct-to-consumer (DTC) apparel brand True Classic announced it received a significant growth investment from Sunrise Strategic Partners. The capital is intended to fuel True Classic's expansion initiatives, including product development, team scaling, and international market entry....more
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