What Does Sunrider International Do?

Total employees762
HeadquartersTorrance
Founded1982

Sunrider International is a global multi-level marketing company founded in 1982 by Drs. Tei-Fu Chen and Oi-Lin Chen. It specializes in the research, development, manufacturing, and distribution of a wide range of health, wellness, beauty, and household products. Sunrider's philosophy combines Traditional Chinese Medicine principles with modern scientific innovation to create unique herbal formulations. The company operates in approximately 50 countries, empowering individuals through its Independent Business Owner (IBO) network and franchise opportunities.

Where Is Sunrider International's Headquarters?

Sunrider International officeSunrider International officeSunrider International officeSunrider International office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Torrance headquarters directs global strategy, research and development oversight, marketing initiatives, financial operations, and administrative functions for Sunrider International.

Notable Features:

The Torrance campus is a significant corporate center. Sunrider also boasts owner-operated manufacturing facilities, including major plants in the Los Angeles area and a new state-of-the-art facility in Kunshan, China, which feature advanced R&D labs and production lines.

Work Culture:

Sunrider's work culture likely emphasizes wellness, a commitment to natural and quality products, an entrepreneurial spirit fostered by its direct selling model, and a blend of Eastern herbal traditions with Western scientific approaches. Teamwork and dedication to the company's mission of improving lives are also key aspects.

HQ Significance:

The headquarters is pivotal for maintaining brand consistency, ensuring quality control across its global manufacturing and supply chain, and driving the company's strategic growth and innovation in the competitive health and wellness sector.

Values Reflected in HQ: The headquarters and its operations reflect Sunrider's core values of quality, integrity, innovation, health, and opportunity. The emphasis on research and self-manufacturing underscores their commitment to product excellence and control over their formulations.

Location:

Sunrider International operates in approximately 50 countries and regions across North America, South America, Asia, Europe, and Oceania. Its global functions are supported by strategically located manufacturing plants (USA, China), regional offices, and a vast network of Independent Business Owners and franchise stores. This presence allows for localized product distribution, marketing efforts tailored to diverse cultures, and direct support for its global sales force.

Street Address:

1625 Abalone Ave

City:

Torrance

State/Province:

California

Country:

USA

Where Else Does Sunrider International Operate Around the World?

Los Angeles, California/USA

Address: Sunrider Manufacturing, L.P., Harbor Gateway area, Los Angeles, CA, USA (Specific public street address for the plant varies, Torrance HQ oversees operations)

Serves as a primary production hub for North America and for export to various global markets, ensuring product quality and efficient supply chain management.

Kunshan, Jiangsu/China

Address: Sunrider (China) Health Products Co., Ltd., Kunshan Industrial Park, Jiangsu Province, China

Significantly boosts Sunrider's production capacity for Asia, supports regional market growth, facilitates localized R&D, and shortens supply chains for Asian markets.

Singapore, Singapore

Address: 390 Orchard Road, #08-01 Palais Renaissance, Singapore 238871

Acts as a strategic hub for market development, brand building, and operational coordination within the diverse Southeast Asian market.

Taipei, Taiwan

Address: Sunrider Taiwan, 8F, No. 169, Section 4, Zhongxiao East Road, Da'an District, Taipei City

Supports a mature market with a strong IBO base, adapting global strategies to local consumer preferences and regulatory requirements in Taiwan.

Buying Intent Signals for Sunrider International

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Sunrider International? Meet the Executive Team

As of April 2025, Sunrider International' leadership includes:

Dr. Tei-Fu Chen - Founder and Chairman
Dr. Oi-Lin Chen - President
Sunny Beutler - Chief Executive Officer (CEO)
Jonathan Chen - Chief Operating Officer (COO)
Eric Chen - Chief of Global Manufacturing
Reuben K. Chen, MD - Vice President, Global Business Development

Who's Investing in Sunrider International?

Sunrider International has been backed by several prominent investors over the years, including:

Sunrider International is a privately held, family-owned company founded by Dr. Tei-Fu Chen and Dr. Oi-Lin Chen. It is not publicly traded and primarily self-funded its growth through its business operations.

What Leadership Changes Has Sunrider International Seen Recently?

Hire0
Exits0

As a privately held company, Sunrider International does not frequently publicize executive changes in the same manner as publicly traded corporations. Based on available public information, no major external executive hires or departures have been prominently announced in the last 12-18 months. The core leadership team, largely composed of the founding family and long-term executives, appears stable. Internal promotions or role adjustments may occur but are not typically detailed in widespread public news.

What Technology (Tech Stack) Is Used bySunrider International?

Discover the tools Sunrider International uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sunrider International Email Formats and Examples

While Sunrider International's specific internal email format conventions are not publicly detailed, companies of its size often utilize common patterns. These may include [first_initial][last_name]@[companydomain.com] or [first_name].[last_name]@[companydomain.com]. For general inquiries, they typically provide contact forms or generic email addresses on their website.

[first_initial][last]@sunrider.com (e.g., jdoe@sunrider.com) or [first].[last]@sunrider.com (e.g., jane.doe@sunrider.com)

Format

info@sunrider.com (General contact example, not a specific employee format)

Example

70%

Success rate

What's the Latest News About Sunrider International?

news.sunrider.com • November 10, 2023

Sunrider International News: Sunrider Celebrates Grand Opening of New Kunshan Manufacturing Plant

Sunrider International announced the grand opening of its new, state-of-the-art manufacturing facility in Kunshan, China. This expansion aims to significantly boost production capacity, enhance research and development capabilities, and better serve the growing demand for its products in the Asian market and globally....more

news.sunrider.com • June 20, 2023

Sunrider International News: Sunrider Shines at 2023 DSA Canada Awards

Sunrider International received multiple accolades at the 2023 Direct Sellers Association (DSA) of Canada Awards. These awards recognized the company's industry excellence, innovative products, and unwavering commitment to supporting its network of independent distributors across Canada....more

news.sunrider.com • May 3, 2023

Sunrider International News: Sunrider Wins Three Gold Stevie® Awards in 2023 American Business Awards®

Sunrider International was honored with three prestigious Gold Stevie® Awards in the 2023 American Business Awards®. These awards celebrated Sunrider's outstanding achievements in company performance, product development, and the visionary leadership of its executives....more

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