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Sunrider International is a global multi-level marketing company founded in 1982 by Drs. Tei-Fu Chen and Oi-Lin Chen. It specializes in the research, development, manufacturing, and distribution of a wide range of health, wellness, beauty, and household products. Sunrider's philosophy combines Traditional Chinese Medicine principles with modern scientific innovation to create unique herbal formulations. The company operates in approximately 50 countries, empowering individuals through its Independent Business Owner (IBO) network and franchise opportunities.
The Torrance headquarters directs global strategy, research and development oversight, marketing initiatives, financial operations, and administrative functions for Sunrider International.
The Torrance campus is a significant corporate center. Sunrider also boasts owner-operated manufacturing facilities, including major plants in the Los Angeles area and a new state-of-the-art facility in Kunshan, China, which feature advanced R&D labs and production lines.
Sunrider's work culture likely emphasizes wellness, a commitment to natural and quality products, an entrepreneurial spirit fostered by its direct selling model, and a blend of Eastern herbal traditions with Western scientific approaches. Teamwork and dedication to the company's mission of improving lives are also key aspects.
The headquarters is pivotal for maintaining brand consistency, ensuring quality control across its global manufacturing and supply chain, and driving the company's strategic growth and innovation in the competitive health and wellness sector.
Sunrider International operates in approximately 50 countries and regions across North America, South America, Asia, Europe, and Oceania. Its global functions are supported by strategically located manufacturing plants (USA, China), regional offices, and a vast network of Independent Business Owners and franchise stores. This presence allows for localized product distribution, marketing efforts tailored to diverse cultures, and direct support for its global sales force.
1625 Abalone Ave
Torrance
California
USA
Address: Sunrider Manufacturing, L.P., Harbor Gateway area, Los Angeles, CA, USA (Specific public street address for the plant varies, Torrance HQ oversees operations)
Serves as a primary production hub for North America and for export to various global markets, ensuring product quality and efficient supply chain management.
Address: Sunrider (China) Health Products Co., Ltd., Kunshan Industrial Park, Jiangsu Province, China
Significantly boosts Sunrider's production capacity for Asia, supports regional market growth, facilitates localized R&D, and shortens supply chains for Asian markets.
Address: 390 Orchard Road, #08-01 Palais Renaissance, Singapore 238871
Acts as a strategic hub for market development, brand building, and operational coordination within the diverse Southeast Asian market.
Address: Sunrider Taiwan, 8F, No. 169, Section 4, Zhongxiao East Road, Da'an District, Taipei City
Supports a mature market with a strong IBO base, adapting global strategies to local consumer preferences and regulatory requirements in Taiwan.
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As of April 2025, Sunrider International' leadership includes:
Sunrider International has been backed by several prominent investors over the years, including:
As a privately held company, Sunrider International does not frequently publicize executive changes in the same manner as publicly traded corporations. Based on available public information, no major external executive hires or departures have been prominently announced in the last 12-18 months. The core leadership team, largely composed of the founding family and long-term executives, appears stable. Internal promotions or role adjustments may occur but are not typically detailed in widespread public news.
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While Sunrider International's specific internal email format conventions are not publicly detailed, companies of its size often utilize common patterns. These may include [first_initial][last_name]@[companydomain.com] or [first_name].[last_name]@[companydomain.com]. For general inquiries, they typically provide contact forms or generic email addresses on their website.
[first_initial][last]@sunrider.com (e.g., jdoe@sunrider.com) or [first].[last]@sunrider.com (e.g., jane.doe@sunrider.com)
Format
info@sunrider.com (General contact example, not a specific employee format)
Example
70%
Success rate
news.sunrider.com • November 10, 2023
Sunrider International announced the grand opening of its new, state-of-the-art manufacturing facility in Kunshan, China. This expansion aims to significantly boost production capacity, enhance research and development capabilities, and better serve the growing demand for its products in the Asian market and globally....more
news.sunrider.com • June 20, 2023
Sunrider International received multiple accolades at the 2023 Direct Sellers Association (DSA) of Canada Awards. These awards recognized the company's industry excellence, innovative products, and unwavering commitment to supporting its network of independent distributors across Canada....more
news.sunrider.com • May 3, 2023
Sunrider International was honored with three prestigious Gold Stevie® Awards in the 2023 American Business Awards®. These awards celebrated Sunrider's outstanding achievements in company performance, product development, and the visionary leadership of its executives....more
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