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Sunfed is a pioneering food technology company based in New Zealand, dedicated to creating delicious, healthy, and sustainable plant-based meat alternatives. They are best known for their 'Chicken Free Chicken,' 'Boar Free Bacon,' and 'Bull Free Beef' products, all crafted from yellow pea protein with minimal ingredients. Sunfed aims to disrupt the traditional meat industry by offering clean-label options that don't compromise on taste or texture, contributing to a healthier planet and more ethical food choices for consumers worldwide.
The Auckland headquarters serves as the central node for Sunfed's strategic operations, including research and development, product innovation, brand management, marketing, and corporate administration.
While specific details of the Grafton office are not widely publicized, it likely fosters a collaborative and innovative environment. Sunfed also operates purpose-built food production facilities elsewhere in Auckland to manufacture its products.
Sunfed's work culture is characterized by a strong mission-driven ethos focused on sustainability, health, and food system transformation. It's likely a dynamic, agile, and science-led environment encouraging creativity and a passion for making a positive impact.
The headquarters is strategically important as the nerve center for Sunfed's pioneering development of yellow pea protein-based meats and drives its expansion into domestic (New Zealand) and international markets like Australia.
While deeply rooted in New Zealand where its core innovation, R&D, and primary manufacturing occur, Sunfed has established a significant international presence, with Australia being its primary export market. The company supports its global functions through export logistics, international sales and marketing strategies, and fostering relationships with distributors and retailers in target countries. Future expansion into other Asia-Pacific, European, or North American markets is a likely strategic goal.
Level 1, 16 St Martins Lane, Grafton
Auckland
Auckland
New Zealand
Address: Operations managed through strategic distribution partnerships and regional sales teams; no single publicly listed office address for Australia.
To expand Sunfed's market share and brand recognition in Australia, a significant and growing market for plant-based foods, by making products widely accessible and catering to local consumer preferences.
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As of April 2025, Sunfed' leadership includes:
Sunfed has been backed by several prominent investors over the years, including:
As a privately held company, Sunfed does not always publicly announce all executive team changes. Based on publicly available information, there have been no major C-suite hires or departures widely reported in the last 12 months (approx. May 2023 - May 2024). The company appears to have stable leadership focused on growth and innovation.
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Sunfed likely uses standard corporate email address formats. Common patterns include using the first name or first initial and last name.
[first]@sunfed.world or [first_initial][last]@sunfed.world
Format
jane@sunfed.world or jdoe@sunfed.world
Example
75%
Success rate
FoodNavigator-Asia • June 14, 2023
Sunfed Meats highlighted its dedication to clean-label plant-based products, emphasizing the growing consumer demand in the APAC region for natural ingredients and supply chain transparency. The company discussed prevailing trends, challenges, and opportunities for growth within the competitive plant-based food sector....more
Australian Financial Review (AFR) / NBR • February 21, 2023
Sunfed Meats announced it had received a significant investment led by private equity firm Waterman Capital. This funding injection is earmarked to accelerate Sunfed's growth trajectory, enabling further product development, scaling up production, and expanding its market reach in New Zealand, Australia, and potentially beyond....more
The New Zealand Herald • October 5, 2022
Sunfed expanded its product line with 'Bull Free Beef' mince and chunks, aiming to appeal to meat-eaters looking for plant-based alternatives that don't compromise on taste or texture. The launch underscored Sunfed's commitment to innovation using its yellow pea protein base....more
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