What Does Sunfed Do?

Total employees70
HeadquartersAuckland
Founded2015

Sunfed is a pioneering food technology company based in New Zealand, dedicated to creating delicious, healthy, and sustainable plant-based meat alternatives. They are best known for their 'Chicken Free Chicken,' 'Boar Free Bacon,' and 'Bull Free Beef' products, all crafted from yellow pea protein with minimal ingredients. Sunfed aims to disrupt the traditional meat industry by offering clean-label options that don't compromise on taste or texture, contributing to a healthier planet and more ethical food choices for consumers worldwide.

Where Is Sunfed's Headquarters?

Sunfed officeSunfed officeSunfed officeSunfed office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Auckland headquarters serves as the central node for Sunfed's strategic operations, including research and development, product innovation, brand management, marketing, and corporate administration.

Notable Features:

While specific details of the Grafton office are not widely publicized, it likely fosters a collaborative and innovative environment. Sunfed also operates purpose-built food production facilities elsewhere in Auckland to manufacture its products.

Work Culture:

Sunfed's work culture is characterized by a strong mission-driven ethos focused on sustainability, health, and food system transformation. It's likely a dynamic, agile, and science-led environment encouraging creativity and a passion for making a positive impact.

HQ Significance:

The headquarters is strategically important as the nerve center for Sunfed's pioneering development of yellow pea protein-based meats and drives its expansion into domestic (New Zealand) and international markets like Australia.

Values Reflected in HQ: The headquarters and operations reflect Sunfed's core values of innovation (through R&D), health (clean-label products), sustainability (plant-based alternatives), and courage (challenging the conventional meat industry).

Location:

While deeply rooted in New Zealand where its core innovation, R&D, and primary manufacturing occur, Sunfed has established a significant international presence, with Australia being its primary export market. The company supports its global functions through export logistics, international sales and marketing strategies, and fostering relationships with distributors and retailers in target countries. Future expansion into other Asia-Pacific, European, or North American markets is a likely strategic goal.

Street Address:

Level 1, 16 St Martins Lane, Grafton

City:

Auckland

State/Province:

Auckland

Country:

New Zealand

Where Else Does Sunfed Operate Around the World?

Key Market Focus: Australia (Nationwide)

Address: Operations managed through strategic distribution partnerships and regional sales teams; no single publicly listed office address for Australia.

To expand Sunfed's market share and brand recognition in Australia, a significant and growing market for plant-based foods, by making products widely accessible and catering to local consumer preferences.

Buying Intent Signals for Sunfed

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Sunfed? Meet the Executive Team

As of April 2025, Sunfed' leadership includes:

Shama Sukul Lee - CEO & Founder
Hayden Lee - Co-Founder

Who's Investing in Sunfed?

Sunfed has been backed by several prominent investors over the years, including:

Blackbird Ventures
New Zealand Growth Capital Partners (formerly NZVIF)
K1W1 (Sir Stephen Tindall's fund)
Waterman Capital

What Leadership Changes Has Sunfed Seen Recently?

Hire0
Exits0

As a privately held company, Sunfed does not always publicly announce all executive team changes. Based on publicly available information, there have been no major C-suite hires or departures widely reported in the last 12 months (approx. May 2023 - May 2024). The company appears to have stable leadership focused on growth and innovation.

What Technology (Tech Stack) Is Used bySunfed?

Discover the tools Sunfed uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sunfed Email Formats and Examples

Sunfed likely uses standard corporate email address formats. Common patterns include using the first name or first initial and last name.

[first]@sunfed.world or [first_initial][last]@sunfed.world

Format

jane@sunfed.world or jdoe@sunfed.world

Example

75%

Success rate

What's the Latest News About Sunfed?

FoodNavigator-AsiaJune 14, 2023

Sunfed Meats Discusses APAC Plant-Based Trends and Clean Label Strategy

Sunfed Meats highlighted its dedication to clean-label plant-based products, emphasizing the growing consumer demand in the APAC region for natural ingredients and supply chain transparency. The company discussed prevailing trends, challenges, and opportunities for growth within the competitive plant-based food sector....more

Australian Financial Review (AFR) / NBRFebruary 21, 2023

Sunfed Secures Significant Investment from Waterman Capital for Expansion

Sunfed Meats announced it had received a significant investment led by private equity firm Waterman Capital. This funding injection is earmarked to accelerate Sunfed's growth trajectory, enabling further product development, scaling up production, and expanding its market reach in New Zealand, Australia, and potentially beyond....more

The New Zealand HeraldOctober 5, 2022

Sunfed Targets Carnivores as It Expands Range with Bull Free Beef

Sunfed expanded its product line with 'Bull Free Beef' mince and chunks, aiming to appeal to meat-eaters looking for plant-based alternatives that don't compromise on taste or texture. The launch underscored Sunfed's commitment to innovation using its yellow pea protein base....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Sunfed, are just a search away.