HQ Function

The Auckland headquarters serves as the central node for Sunfed's strategic operations, including research and development, product innovation, brand management, marketing, and corporate administration.

Notable Features:

While specific details of the Grafton office are not widely publicized, it likely fosters a collaborative and innovative environment. Sunfed also operates purpose-built food production facilities elsewhere in Auckland to manufacture its products.

Work Culture:

Sunfed's work culture is characterized by a strong mission-driven ethos focused on sustainability, health, and food system transformation. It's likely a dynamic, agile, and science-led environment encouraging creativity and a passion for making a positive impact.

HQ Significance:

The headquarters is strategically important as the nerve center for Sunfed's pioneering development of yellow pea protein-based meats and drives its expansion into domestic (New Zealand) and international markets like Australia.

Values Reflected in HQ: The headquarters and operations reflect Sunfed's core values of innovation (through R&D), health (clean-label products), sustainability (plant-based alternatives), and courage (challenging the conventional meat industry).

Location:

While deeply rooted in New Zealand where its core innovation, R&D, and primary manufacturing occur, Sunfed has established a significant international presence, with Australia being its primary export market. The company supports its global functions through export logistics, international sales and marketing strategies, and fostering relationships with distributors and retailers in target countries. Future expansion into other Asia-Pacific, European, or North American markets is a likely strategic goal.

Street Address:

Level 1, 16 St Martins Lane, Grafton

City:

Auckland

State/Province:

Auckland

Country:

New Zealand