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SheaMoisture
What Does SheaMoisture Do?
Sundial Brands LLC is a prominent American personal care product company, celebrated for its commitment to natural ingredients, culturally authentic products, and social entrepreneurship, particularly for Black women. Founded in 1991 by Liberian immigrants Richelieu Dennis, Nyema Tubman, and Mary Dennis, Sundial Brands built its reputation on brands like SheaMoisture, Nubian Heritage, Madam C.J. Walker Beauty Culture, and Nyakio. The company's philosophy is rooted in 'Community Commerce,' aiming to empower communities through ethical sourcing and investment. In late 2017, Sundial Brands was acquired by Unilever, a move intended to expand its reach while maintaining its core values and purpose-driven approach. Sundial continues to operate with a focus on serving underserved consumers with innovative and effective products.
Where Is SheaMoisture's Headquarters?
HQ Function
The Amityville facility historically served as the central hub for administration, research and development, manufacturing, and operations for Sundial Brands.
Notable Features:
The facility likely includes office spaces, R&D labs for product formulation, and manufacturing/packaging lines for its diverse range of personal care products.
Work Culture:
Historically, the work culture was entrepreneurial, mission-driven, and deeply connected to its community roots, emphasizing inclusivity and innovation. Post-Unilever acquisition, this culture is integrated within Unilever's broader operational framework while aiming to preserve the brand's unique ethos.
HQ Significance:
This location represents the foundation of Sundial Brands' growth from a street vending operation to a major player in the personal care industry, symbolizing its entrepreneurial spirit and commitment to its target consumer base.
Values Reflected in HQ: The headquarters reflects Sundial's commitment to quality product development, community empowerment, and maintaining the authenticity of its brands, even as part of a larger multinational corporation.
Location:
Through its parent company Unilever, Sundial Brands' products, particularly flagship brands like SheaMoisture, have a significant global presence. These products are distributed across North America, Europe, Africa, and other international markets. Unilever's extensive global infrastructure supports marketing, sales, supply chain, and distribution, enabling Sundial's brands to reach a wider international consumer base while often maintaining their focus on specific demographic needs.
Street Address:
11 Ranick Drive South
City:
Amityville
State/Province:
NY
Country:
USA
Where Else Does SheaMoisture Operate Around the World?
Englewood Cliffs, NJ, USA
Address: 700 Sylvan Ave, Englewood Cliffs, NJ 07632, USA (Unilever North America HQ)
Serves as the central command for Unilever's North American operations, providing overarching support and strategic direction for all its brands, ensuring alignment with global objectives and maximizing market penetration in the US and Canada.
Buying Intent Signals for SheaMoisture
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading SheaMoisture? Meet the Executive Team
As of April 2025, SheaMoisture' leadership includes:
Who's Investing in SheaMoisture?
SheaMoisture has been backed by several prominent investors over the years, including:
What Leadership Changes Has SheaMoisture Seen Recently?
Since its acquisition by Unilever in 2017, executive leadership for Sundial Brands is largely integrated within Unilever's Beauty & Wellbeing division. Specific high-level 'Sundial Brands LLC' executive changes are less frequent as a standalone entity; major appointments or departures impacting these brands would typically be part of broader Unilever leadership announcements. No major distinct Sundial Brands LLC executive changes have been prominently reported in the last 12 months. Leadership continuity for the brands generally falls under Unilever's divisional heads.
Departures
New Appointments:
What Technology (Tech Stack) Is Used bySheaMoisture?
Discover the tools SheaMoisture uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
SheaMoisture Email Formats and Examples
For direct communications with individuals associated with Sundial Brands, particularly those within the broader Unilever structure, email addresses would typically follow Unilever's standard format. Historically, for Sundial Brands as an independent entity, common formats might have been used. For current general inquiries, it's best to use contact forms on the respective brand websites (e.g., SheaMoisture) or Unilever's corporate channels.
For Unilever employees managing Sundial brands: [firstname].[lastname]@unilever.com. A historical Sundial format might have been: [first_initial][lastname]@sundialbrands.com
Format
jane.doe@unilever.com
Example
80%
Success rate
What's the Latest News About SheaMoisture?
Essence • August 15, 2023
SheaMoisture Announces The Next Black Millionaires Program, Continuing Sundial's Legacy
SheaMoisture, a flagship brand of Sundial Brands under Unilever, launched 'The Next Black Millionaires' program in partnership with the New Voices Foundation (founded by Richelieu Dennis). The initiative aims to support Black entrepreneurs by providing funding and mentorship, reflecting Sundial's long-standing commitment to community commerce and economic empowerment....more
Unilever News • November 27, 2017
Unilever to acquire Sundial Brands
Unilever announced its agreement to acquire Sundial Brands, a New York-based haircare and skincare company. Sundial Brands is the founder of SheaMoisture, Nubian Heritage, Madam C.J. Walker and nyakioâ„¢. The acquisition emphasized a continued commitment to Sundial's community commerce model and the creation of the New Voices Fund to support women of color entrepreneurs....more
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