What Does Sunbet Do?

Total employees10500
HeadquartersSandton, Johannesburg
Founded2008

Sunbet is a leading online sports betting brand, operated by the renowned South African-based hospitality and gaming group, Sun International. Launched in 2008, Sunbet offers a comprehensive and secure platform for sports enthusiasts to wager on a wide variety of local and international sporting events. Leveraging Sun International's extensive experience in the gaming industry, Sunbet provides a trusted and engaging betting experience, complete with competitive odds, live betting features, and a user-friendly interface across desktop and mobile devices. It operates primarily in South Africa, adhering to local gaming regulations and promoting responsible gambling.

Where Is Sunbet's Headquarters?

Sunbet officeSunbet officeSunbet officeSunbet office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for Sun International's group operations, including strategic planning, corporate governance, finance, marketing, and technology infrastructure that supports all its brands, including Sunbet.

Notable Features:

Located in the modern business district of Sandton, the building is a contemporary corporate office designed for efficiency and collaboration. It's part of a larger, well-developed commercial area.

Work Culture:

The work culture at Sun International's headquarters emphasizes professionalism, innovation in the hospitality and gaming sectors, and a strong focus on customer experience. Collaboration across different brand teams, including Sunbet, is encouraged.

HQ Significance:

The headquarters is significant as it's the nerve center for one of Africa's largest tourism, leisure, and gaming groups, dictating the strategy and operational standards for its diverse portfolio, including its growing online betting arm, Sunbet.

Values Reflected in HQ: The headquarters likely reflects values of professionalism, stability, growth, and a commitment to leading in the African gaming and hospitality market. Its modern infrastructure supports innovation and operational excellence.

Location:

Sunbet primarily focuses on the South African market, leveraging Sun International's strong brand recognition and extensive network within the country. Sun International itself has historically had operations in other African countries (e.g., Nigeria, Zambia, Botswana) and Latin America. While Sunbet's online platform is largely SA-centric, the group's broader international experience in regulated gaming markets provides a strong foundation. Functions supported globally by Sun International include casino operations, hotel management, strategic partnerships, and adherence to diverse regulatory environments, which indirectly benefit Sunbet's operational expertise and potential future expansion.

Street Address:

6 Sandown Valley Crescent

City:

Sandton, Johannesburg

State/Province:

Gauteng

Country:

South Africa

Where Else Does Sunbet Operate Around the World?

Sun City Resort, North West Province, South Africa

Address: Sun City Resort, R556, Sun City, 0316, South Africa

Major tourist destination and hub for gaming and entertainment in the North West province, contributing significantly to Sun International's revenue and brand presence.

GrandWest Casino and Entertainment World, Cape Town, Western Cape, South Africa

Address: 1 Jakes Gerwel Dr, Goodwood, Cape Town, 7460, South Africa

Premier gaming and entertainment destination in the Western Cape, serving a large urban population and tourist market.

Time Square Casino, Menlyn Maine, Pretoria, Gauteng, South Africa

Address: 209 Aramist Ave, Menlyn, Pretoria, 0081, South Africa

Key entertainment and gaming hub in Pretoria, attracting local and regional visitors, contributing to Sun International's market share in Gauteng.

Buying Intent Signals for Sunbet

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Sunbet? Meet the Executive Team

As of April 2025, Sunbet' leadership includes:

Anthony Leeming - Chief Executive Officer, Sun International
Norman Basthdaw - Chief Financial Officer, Sun International
Martin Sack - General Manager, SunBet (Sun International)

Who's Investing in Sunbet?

Sunbet has been backed by several prominent investors over the years, including:

Publicly Traded on the Johannesburg Stock Exchange (JSE Ticker: SUI)
Value Capital Partners (VCP) (Significant Institutional Shareholder)
Various other institutional and retail investors

What Leadership Changes Has Sunbet Seen Recently?

Hire2
Exits3

Recent executive changes at Sun International, parent company of Sunbet, include the appointment of a new CFO in late 2022 and a new Chairman in mid-2023, alongside several board member departures. These changes aim to strengthen governance and financial leadership for the group's diverse operations.

Departures

Sam Sithole, Sam Sithole resigned as a non-executive director from the Sun International board.
Sello Moloko, Sello Moloko resigned as a non-executive director from the Sun International board.
Laurence (Larry) Nestadt, Laurence Nestadt retired as Chairman of Sun International.

New Appointments:

Norman Basthdaw, Norman Basthdaw appointed as the Chief Financial Officer of Sun International.
Nigel Payne, Nigel Payne appointed as the new Chairman of Sun International, succeeding Laurence Nestadt.

What Technology (Tech Stack) Is Used bySunbet?

Discover the tools Sunbet uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sunbet Email Formats and Examples

While specific email formats for Sunbet employees might vary, they generally follow common corporate patterns used by its parent company, Sun International. Common formats include [first].[last]@[domain] or [first_initial][last]@[domain]. For direct Sunbet customer support, specific email addresses are provided on their website.

[first].[last]@suninternational.com or f[last]@suninternational.com (for parent company). Sunbet specific roles may use @sunbet.co.za.

Format

jane.doe@suninternational.com or jdoe@suninternational.com. For Sunbet support: support@sunbet.co.za

Example

70%

Success rate

What's the Latest News About Sunbet?

Sun International Corporate News • February 26, 2024

Sunbet: Sun International Trading Statement for Year Ended 31 Dec 2023 Shows Strong SunBet Growth

Sun International released a trading statement indicating strong performance for the year ended December 31, 2023, with continued significant growth from its SunBet online platform. The group expects headline earnings per share (HEPS) to be between 485 cents and 535 cents, an increase of at least 20% compared to the prior year, with SunBet being a key contributor to this positive outlook....more

Moneyweb • August 28, 2023

Sunbet: Sun International H1 HEPS Jumps Over 40% as SunBet Shines

Sun International reported a significant increase in headline earnings per share (HEPS) for the half-year ended June 30, 2023, with its online sports betting arm, SunBet, being a standout performer. SunBet's income surged by 145.9% to R249 million, demonstrating robust growth in the online gaming sector....more

ePlay Africa • July 13, 2023

Sunbet: SunBet SA Announces Netball World Cup 2023 Sponsorship

SunBet was announced as an official sponsor for the Netball World Cup 2023 held in Cape Town, South Africa. This partnership highlighted SunBet's commitment to supporting major sporting events and increasing its brand visibility within the local market, aligning with Sun International's broader community and sports engagement strategies....more

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