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Sunbet is a leading online sports betting brand, operated by the renowned South African-based hospitality and gaming group, Sun International. Launched in 2008, Sunbet offers a comprehensive and secure platform for sports enthusiasts to wager on a wide variety of local and international sporting events. Leveraging Sun International's extensive experience in the gaming industry, Sunbet provides a trusted and engaging betting experience, complete with competitive odds, live betting features, and a user-friendly interface across desktop and mobile devices. It operates primarily in South Africa, adhering to local gaming regulations and promoting responsible gambling.
Serves as the central hub for Sun International's group operations, including strategic planning, corporate governance, finance, marketing, and technology infrastructure that supports all its brands, including Sunbet.
Located in the modern business district of Sandton, the building is a contemporary corporate office designed for efficiency and collaboration. It's part of a larger, well-developed commercial area.
The work culture at Sun International's headquarters emphasizes professionalism, innovation in the hospitality and gaming sectors, and a strong focus on customer experience. Collaboration across different brand teams, including Sunbet, is encouraged.
The headquarters is significant as it's the nerve center for one of Africa's largest tourism, leisure, and gaming groups, dictating the strategy and operational standards for its diverse portfolio, including its growing online betting arm, Sunbet.
Sunbet primarily focuses on the South African market, leveraging Sun International's strong brand recognition and extensive network within the country. Sun International itself has historically had operations in other African countries (e.g., Nigeria, Zambia, Botswana) and Latin America. While Sunbet's online platform is largely SA-centric, the group's broader international experience in regulated gaming markets provides a strong foundation. Functions supported globally by Sun International include casino operations, hotel management, strategic partnerships, and adherence to diverse regulatory environments, which indirectly benefit Sunbet's operational expertise and potential future expansion.
6 Sandown Valley Crescent
Sandton, Johannesburg
Gauteng
South Africa
Address: Sun City Resort, R556, Sun City, 0316, South Africa
Major tourist destination and hub for gaming and entertainment in the North West province, contributing significantly to Sun International's revenue and brand presence.
Address: 1 Jakes Gerwel Dr, Goodwood, Cape Town, 7460, South Africa
Premier gaming and entertainment destination in the Western Cape, serving a large urban population and tourist market.
Address: 209 Aramist Ave, Menlyn, Pretoria, 0081, South Africa
Key entertainment and gaming hub in Pretoria, attracting local and regional visitors, contributing to Sun International's market share in Gauteng.
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As of April 2025, Sunbet' leadership includes:
Sunbet has been backed by several prominent investors over the years, including:
Recent executive changes at Sun International, parent company of Sunbet, include the appointment of a new CFO in late 2022 and a new Chairman in mid-2023, alongside several board member departures. These changes aim to strengthen governance and financial leadership for the group's diverse operations.
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While specific email formats for Sunbet employees might vary, they generally follow common corporate patterns used by its parent company, Sun International. Common formats include [first].[last]@[domain] or [first_initial][last]@[domain]. For direct Sunbet customer support, specific email addresses are provided on their website.
[first].[last]@suninternational.com or f[last]@suninternational.com (for parent company). Sunbet specific roles may use @sunbet.co.za.
Format
jane.doe@suninternational.com or jdoe@suninternational.com. For Sunbet support: support@sunbet.co.za
Example
70%
Success rate
Sun International Corporate News • February 26, 2024
Sun International released a trading statement indicating strong performance for the year ended December 31, 2023, with continued significant growth from its SunBet online platform. The group expects headline earnings per share (HEPS) to be between 485 cents and 535 cents, an increase of at least 20% compared to the prior year, with SunBet being a key contributor to this positive outlook....more
Moneyweb • August 28, 2023
Sun International reported a significant increase in headline earnings per share (HEPS) for the half-year ended June 30, 2023, with its online sports betting arm, SunBet, being a standout performer. SunBet's income surged by 145.9% to R249 million, demonstrating robust growth in the online gaming sector....more
ePlay Africa • July 13, 2023
SunBet was announced as an official sponsor for the Netball World Cup 2023 held in Cape Town, South Africa. This partnership highlighted SunBet's commitment to supporting major sporting events and increasing its brand visibility within the local market, aligning with Sun International's broader community and sports engagement strategies....more
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