What Does Sun Bum Do?

Total employees238
HeadquartersSolana Beach
Founded2010

Sun Bum is a popular lifestyle brand founded in 2010 in Cocoa Beach, Florida, specializing in high-quality sun care, hair care, lip care, and baby products (under the Baby Bum line). Known for its fun-loving, beach-inspired ethos and iconic ape mascot, Sonny, Sun Bum is committed to protecting those who live and love in the sun. Their products are recognized for being effective, smelling great, and adhering to cruelty-free, vegan, and reef-safe (Hawaii Act 104 Compliant) standards. Acquired by S.C. Johnson in 2019, Sun Bum continues to operate with its distinct brand identity, emphasizing sun safety and a laid-back lifestyle.

Where Is Sun Bum's Headquarters?

Sun Bum officeSun Bum officeSun Bum officeSun Bum office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary hub for brand management, product innovation, marketing strategy, and North American operations.

Notable Features:

The office design typically embodies Sun Bum's relaxed, coastal aesthetic, featuring natural elements, open collaborative spaces, and brand imagery reflecting its surf heritage. Proximity to the Southern California coast is a key aspect.

Work Culture:

Characterized by a fun, creative, and laid-back atmosphere that mirrors the brand's 'Trust The Bum' philosophy. It fosters a passion for the outdoors, community engagement, and the products themselves.

HQ Significance:

The California headquarters is significant for maintaining brand authenticity, driving product development in a key market, and connecting with its core West Coast demographic, while operating as a distinct brand under S.C. Johnson.

Values Reflected in HQ: The headquarters' environment and location reflect Sun Bum's core values: authenticity, community, fun, love for the outdoors, and a commitment to quality and responsible practices.

Location:

Sun Bum has expanded its reach significantly and its products are available in numerous countries worldwide. Key markets include North America (USA, Canada), Australia, New Zealand, and a growing presence in Europe, Asia, and Central/South America. Global functions, such as international sales, localized marketing, and supply chain logistics, are supported by dedicated teams and often leverage the global network of its parent company, S.C. Johnson, as well as regional distribution partners.

Street Address:

546 Stevens Ave

City:

Solana Beach

State/Province:

CA

Country:

USA

Where Else Does Sun Bum Operate Around the World?

Cocoa Beach, Florida, USA

Address: [Specific corporate address not publicly listed, likely a smaller operational or legacy presence]

Symbolizes the brand's origins and may support regional marketing initiatives or maintain ties with the East Coast surf scene.

Rydalmere, NSW, Australia

Address: Unit 17, 38-46 South Street, Rydalmere, NSW 2116, Australia

Caters to the high demand for sun protection in the Australian market, tailoring brand communication and product distribution to local consumer needs.

Buying Intent Signals for Sun Bum

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Sun Bum? Meet the Executive Team

As of April 2025, Sun Bum' leadership includes:

Tom Rinks - Founder

Who's Investing in Sun Bum?

Sun Bum has been backed by several prominent investors over the years, including:

S.C. Johnson & Son, Inc. (Acquired Sun Bum in 2019, current parent company).
Prior to its acquisition, Sun Bum operated as a privately held company; details of its early-stage investors are not extensively publicized.

What Leadership Changes Has Sun Bum Seen Recently?

Hire0
Exits0

There have been no major, publicly announced executive hires or exits specifically for the Sun Bum brand's top leadership in the last 12 months. As a brand within S.C. Johnson, senior leadership changes may occur within the broader parent company structure and not always be specific or public to the Sun Bum brand alone.

What Technology (Tech Stack) Is Used bySun Bum?

Discover the tools Sun Bum uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sun Bum Email Formats and Examples

Sun Bum likely uses a straightforward email format for its employees, aligning with common business practices. The most probable format is using the first name.

first@sunbum.com

Format

tom@sunbum.com

Example

75%

Success rate

What's the Latest News About Sun Bum?

Happi Magazine • February 1, 2024

Sun Bum Expands Hair Care Line with New Purple Shampoo and Conditioner

Sun Bum introduced new toning purple shampoo and conditioner to its hair care collection. These products are formulated to neutralize brassy tones in blonde, highlighted, and gray hair, further diversifying its offerings beyond traditional sun care....more

PR Newswire • April 18, 2023

Sun Bum's Baby Bum Launches New Mineral SPF 50 Sunscreen Stick for Sensitive Skin

Baby Bum, Sun Bum's dedicated infant and toddler care line, released a new 100% mineral-based SPF 50 sunscreen stick. The product is designed for easy application, fragrance-free, pediatrician-tested, and water-resistant, catering to the delicate skin of young children....more

Shop Eat Surf / Industry Press • March 7, 2023

Sun Bum Announces Multi-Year Partnership with USA Surfing

Sun Bum strengthened its ties to the surfing world by announcing a multi-year partnership with USA Surfing, the national governing body for surfing in the United States. As the official sunscreen partner, Sun Bum aims to promote sun safety and support American surfers at all levels....more

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