Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
SULB (United Steel Company B.S.C.(c)) is a leading integrated steel producer in the Middle East and North Africa (MENA) region. Headquartered in Bahrain, SULB is a joint venture between Foulath (51%), an industrial holding company based in Bahrain, and Yamato Kogyo Co., Ltd. of Japan (49%), a global leader in heavy section rolling. SULB specializes in the manufacturing and supply of medium and heavy structural steel sections, catering primarily to the construction and infrastructure sectors. Its state-of-the-art facilities include a Direct Reduced Iron (DRI) plant, a Melt Shop (MS), and a Heavy & Medium Section Rolling Mill (HSM & MSM) in Bahrain, with additional rolling mill operations in Jubail, Saudi Arabia (SULB Saudi). The company is committed to producing high-quality steel products, adhering to international standards, and contributing to the industrial development of the region.
The headquarters serves as the central command for SULB's strategic planning, corporate management, financial operations, sales and marketing, and overall oversight of its manufacturing plants in Bahrain and Saudi Arabia.
The headquarters is co-located with SULB's integrated steel complex, featuring a DRI plant, melt shop, and rolling mills. The facility is designed for large-scale industrial operations with a focus on efficiency and environmental standards.
The work culture at SULB's headquarters emphasizes operational excellence, technical proficiency, safety, teamwork, and a commitment to quality, reflecting its nature as a leading heavy industry manufacturer.
The Bahrain headquarters is significant due to its direct integration with SULB's primary production facilities, its strategic port access for raw material import and finished product export, and its central role in serving the growing MENA market.
SULB's primary market focus is the Middle East and North Africa (MENA) region, with significant sales in the Gulf Cooperation Council (GCC) countries. Its global presence is facilitated through direct sales channels, regional distributors, and the international networks of its parent companies, Foulath and Yamato Kogyo. SULB exports its structural steel products to various countries, supporting major construction, infrastructure, and energy projects.
Building 1370, Road 5133, Block 151, Hidd Industrial Area
Hidd
Muharraq Governorate
Kingdom of Bahrain
Address: Support Industries Area, Jubail Industrial City, Kingdom of Saudi Arabia (General Area)
To specifically cater to the strong demand within the Saudi Arabian market, which is one of the largest construction markets in the GCC, and to enhance SULB's logistical efficiency and market responsiveness within the Kingdom.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, SULB' leadership includes:
SULB has been backed by several prominent investors over the years, including:
SULB announced a key leadership appointment in early 2023.
Discover the tools SULB uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
SULB's corporate email addresses typically follow a standard professional format, commonly using a combination of the employee's first and last name with the company domain.
[firstinitial][lastname]@sulb.com.bh
Format
tkriznar@sulb.com.bh
Example
80%
Success rate
MEConstructionNews.com • January 22, 2024
SULB and SMS group successfully completed the hot test of the upgraded Midrex direct reduction plant in Bahrain. The upgrade aims to increase plant capacity and efficiency, enabling the production of hot direct reduced iron (HDRI) and enhancing SULB's competitiveness....more
Zawya.com (citing Trade Arabia) • December 19, 2023
SULB secured a $258 million syndicated loan facility to finance its decarbonisation initiatives and 'green steel' production push. This funding will support projects aimed at reducing the company's carbon footprint and enhancing sustainable steelmaking practices....more
SULB / Foulath News • March 01, 2023
SULB announced the appointment of Mr. Tom Kriznar as its new Chief Executive Officer, effective March 1, 2023. Mr. Kriznar brings extensive experience in the steel industry to his new role at SULB....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including SULB, are just a search away.