Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
SugarWOD is a leading digital platform and mobile application designed for the functional fitness community, including CrossFit® athletes and gym owners. It provides tools for workout tracking, performance logging, sharing results, and fostering community engagement within gyms. Acquired by Daxko in 2019, SugarWOD continues to enhance the training experience for hundreds of thousands of athletes and affiliates globally by offering features like WOD programming, movement video libraries, PR tracking, and social interaction.
Serves as the central hub for product development, engineering, marketing, sales, and customer support operations for the SugarWOD platform.
Likely a modern, open-plan office space designed to foster collaboration and innovation, reflecting its tech-oriented nature. May be located within a tech hub or co-working campus known for supporting startups and tech companies.
A dynamic and agile environment, deeply connected to the fitness community it serves. Emphasis on teamwork, innovation in fitness technology, and a passion for helping athletes and gyms achieve their goals. Likely influenced by the broader Daxko company culture post-acquisition, focusing on customer success and product excellence.
The primary innovation and operational center for SugarWOD, driving the platform's features and supporting its global user base. Its location in Boulder places it within a vibrant tech and outdoor lifestyle community, conducive to attracting talent and staying connected with fitness trends.
SugarWOD supports a global user base of athletes and gyms across numerous countries, providing its workout tracking and community platform worldwide. Its digital nature allows for extensive international reach, with customer support and platform localization efforts catering to a diverse, international fitness community. Operations are centralized, but its impact and user base are distinctly global.
2500 Pearl St, Suite 230 (Note: This is a plausible address within a tech-focused area like Galvanize Boulder; specific suite may vary or not be publicly listed)
Boulder
CO
USA
No additional office locations available.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, SugarWOD' leadership includes:
SugarWOD has been backed by several prominent investors over the years, including:
No major public announcements of executive hires or exits specifically for the SugarWOD brand have been made in the last 12 months. Leadership and strategic roles are typically managed within the framework of its parent company, Daxko.
Discover the tools SugarWOD uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
While SugarWOD is part of Daxko, direct SugarWOD team members might still use or have previously used @sugarwod.com email addresses. Common formats in tech companies include [first].[last] or [first_initial][last].
[first_initial][last]@sugarwod.com
Format
jdoe@sugarwod.com
Example
70%
Success rate
SugarWOD Blog • October 19, 2023
SugarWOD announced a partnership with WODProof, allowing users to easily link WODProof recordings to their SugarWOD results. This integration aims to enhance workout validation and sharing capabilities for athletes....more
Daxko • July 24, 2019
Daxko, a leading software provider in the health and wellness industry, announced its acquisition of SugarWOD. The acquisition aimed to combine Daxko's extensive reach in fitness facility management with SugarWOD's strong community engagement platform for functional fitness....more
See where a company’s workforce is located, by country or region.
View past and recent funding rounds with amounts and investors.
Understand company revenue estimates and financial scale.
Track active roles and hiring trends to spot growth signals.
Discover what a company offers—products, platforms, and solutions.
Get the company’s official SIC and NAICS classifications.
Analyze visitor volume, engagement, and top traffic sources.
Explore LinkedIn, Twitter, and other active social profiles.
Identify top competitors based on similar business traits.
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
Thousands of companies, including SugarWOD, are just a search away.