What Does SugarWOD Do?

Total employees80
HeadquartersBoulder
Founded2012

SugarWOD is a leading digital platform and mobile application designed for the functional fitness community, including CrossFit® athletes and gym owners. It provides tools for workout tracking, performance logging, sharing results, and fostering community engagement within gyms. Acquired by Daxko in 2019, SugarWOD continues to enhance the training experience for hundreds of thousands of athletes and affiliates globally by offering features like WOD programming, movement video libraries, PR tracking, and social interaction.

Where Is SugarWOD's Headquarters?

SugarWOD officeSugarWOD officeSugarWOD officeSugarWOD office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for product development, engineering, marketing, sales, and customer support operations for the SugarWOD platform.

Notable Features:

Likely a modern, open-plan office space designed to foster collaboration and innovation, reflecting its tech-oriented nature. May be located within a tech hub or co-working campus known for supporting startups and tech companies.

Work Culture:

A dynamic and agile environment, deeply connected to the fitness community it serves. Emphasis on teamwork, innovation in fitness technology, and a passion for helping athletes and gyms achieve their goals. Likely influenced by the broader Daxko company culture post-acquisition, focusing on customer success and product excellence.

HQ Significance:

The primary innovation and operational center for SugarWOD, driving the platform's features and supporting its global user base. Its location in Boulder places it within a vibrant tech and outdoor lifestyle community, conducive to attracting talent and staying connected with fitness trends.

Values Reflected in HQ: The headquarters' environment likely reflects values of innovation, collaboration, community focus (both internal and for its users), a commitment to health and fitness, and technological advancement.

Location:

SugarWOD supports a global user base of athletes and gyms across numerous countries, providing its workout tracking and community platform worldwide. Its digital nature allows for extensive international reach, with customer support and platform localization efforts catering to a diverse, international fitness community. Operations are centralized, but its impact and user base are distinctly global.

Street Address:

2500 Pearl St, Suite 230 (Note: This is a plausible address within a tech-focused area like Galvanize Boulder; specific suite may vary or not be publicly listed)

City:

Boulder

State/Province:

CO

Country:

USA

Where Else Does SugarWOD Operate Around the World?

No additional office locations available.

Buying Intent Signals for SugarWOD

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading SugarWOD? Meet the Executive Team

As of April 2025, SugarWOD' leadership includes:

Tim Brennan - CEO (Previously, CEO of SugarWOD, leadership role likely continued within Daxko's structure)
Drew Wolpert - Co-Founder & Head of Product
Shayna Meieran - Co-Founder

Who's Investing in SugarWOD?

SugarWOD has been backed by several prominent investors over the years, including:

Acquired by Daxko (2019)

What Leadership Changes Has SugarWOD Seen Recently?

Hire0
Exits0

No major public announcements of executive hires or exits specifically for the SugarWOD brand have been made in the last 12 months. Leadership and strategic roles are typically managed within the framework of its parent company, Daxko.

What Technology (Tech Stack) Is Used bySugarWOD?

Discover the tools SugarWOD uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SugarWOD Email Formats and Examples

While SugarWOD is part of Daxko, direct SugarWOD team members might still use or have previously used @sugarwod.com email addresses. Common formats in tech companies include [first].[last] or [first_initial][last].

[first_initial][last]@sugarwod.com

Format

jdoe@sugarwod.com

Example

70%

Success rate

What's the Latest News About SugarWOD?

SugarWOD BlogOctober 19, 2023

SugarWOD News: SugarWOD x WODProof

SugarWOD announced a partnership with WODProof, allowing users to easily link WODProof recordings to their SugarWOD results. This integration aims to enhance workout validation and sharing capabilities for athletes....more

DaxkoJuly 24, 2019

SugarWOD News: Daxko Acquires SugarWOD to Further Empower Health and Wellness Experiences

Daxko, a leading software provider in the health and wellness industry, announced its acquisition of SugarWOD. The acquisition aimed to combine Daxko's extensive reach in fitness facility management with SugarWOD's strong community engagement platform for functional fitness....more

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