What Does SugarCRM Do?

Total employees584
HeadquartersDurham
Founded2004

SugarCRM is a software company that provides a market-leading customer relationship management (CRM) platform designed to help businesses create customers for life. SugarCRM's platform focuses on making the hard things easier for sales, marketing, and customer service professionals. It offers solutions for sales-force automation, marketing automation, and customer service, leveraging artificial intelligence (AI) to provide predictive insights and a high-definition customer experience (HD-CX). The platform is known for its flexibility, customizability, and commitment to innovation, empowering organizations to understand their customers better and anticipate their needs.

Where Is SugarCRM's Headquarters?

SugarCRM officeSugarCRM officeSugarCRM officeSugarCRM office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the global nerve center for SugarCRM, housing executive leadership, corporate strategy, product development, global marketing, finance, and key operational teams.

Notable Features:

Modern office facilities within the Perimeter Park campus, designed to foster collaboration and innovation. Strategically located to leverage the rich tech talent pool and academic institutions in the Research Triangle area.

Work Culture:

SugarCRM promotes a collaborative, innovative, and customer-centric work environment. The culture encourages continuous learning, employee empowerment, and a results-driven approach, with an emphasis on work-life balance and a diverse, inclusive atmosphere.

HQ Significance:

The relocation to RTP signifies SugarCRM's commitment to growth, innovation, and accessing top-tier talent. It positions the company at the heart of a major tech ecosystem, enhancing its ability to develop cutting-edge CRM solutions.

Values Reflected in HQ: The headquarters' design and location reflect SugarCRM's values of innovation, collaboration, customer success, and forward-thinking in the evolving landscape of customer experience technology.

Location:

SugarCRM maintains a robust global presence to serve its diverse customer base across various industries and geographies. This is achieved through a network of international offices, remote teams, and an extensive ecosystem of partners. Key functions supported globally include sales and business development, multilingual customer support, professional services and implementation, marketing and communications, and distributed engineering and product development teams. This global footprint ensures that SugarCRM can provide localized expertise and timely support to clients worldwide, fostering strong customer relationships and driving international growth.

Street Address:

2500 Meridian Parkway, Suite 200

City:

Durham

State/Province:

North Carolina

Country:

USA

Where Else Does SugarCRM Operate Around the World?

London, United Kingdom

Address: Building 3, Chiswick Park, 566 Chiswick High Road, London, W4 5YA, UK

Drives business growth and customer engagement across the EMEA region, providing localized support and expertise to a wide range of industries.

Sydney, Australia

Address: Level 13, 179 Elizabeth Street, Sydney, NSW 2000, Australia

Facilitates SugarCRM's expansion in the dynamic APAC market, catering to the specific requirements of businesses in countries like Australia, New Zealand, Singapore, and beyond.

Krakow, Poland

Address: ul. Pawia 9, 31-154 Kraków, Poland

Leverages Poland's strong technology talent pool for core product development, research, and enhancing the technical capabilities of the SugarCRM platform.

Munich, Germany

Address: Leopoldstraße 244, 80807 München, Germany

Strengthens SugarCRM's presence in Central Europe, providing dedicated resources and expertise to customers and partners in one of Europe's largest economic areas.

Buying Intent Signals for SugarCRM

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading SugarCRM? Meet the Executive Team

As of April 2025, SugarCRM' leadership includes:

Craig Charlton - Chief Executive Officer
Vince Randall - Chief Financial Officer
Clare Dorrian - Chief Marketing Officer
Zac Sprackett - Chief Product Officer
Chris Pennington - Chief Customer Officer
Shyrl Penney - Chief People Officer
James Frampton - Senior Vice President & General Manager, International
Jason Rushforth - Senior Vice President & General Manager, Americas

Who's Investing in SugarCRM?

SugarCRM has been backed by several prominent investors over the years, including:

Accel-KKR

What Leadership Changes Has SugarCRM Seen Recently?

Hire3
Exits0

SugarCRM has strategically strengthened its leadership team over the past 12-18 months with key appointments aimed at driving growth, financial performance, and talent development. The company has focused on bringing in experienced executives to lead critical functions.

New Appointments:

Jason Rushforth, Jason Rushforth appointed to spearhead growth and strategy for SugarCRM in the Americas.
Vince Randall, Vince Randall appointed to lead SugarCRM's global finance functions.
Shyrl Penney, Shyrl Penney appointed to oversee global HR and people strategy.

What Technology (Tech Stack) Is Used bySugarCRM?

Discover the tools SugarCRM uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SugarCRM Email Formats and Examples

SugarCRM typically uses standard corporate email formats. The most common patterns observed are [first_initial][last_name]@sugarcrm.com (e.g., jdoe@sugarcrm.com) and [first_name].[last_name]@sugarcrm.com (e.g., jane.doe@sugarcrm.com). While these are prevalent, variations might exist based on historical conventions or specific regional practices.

[first_initial][last]@sugarcrm.com, [first].[last]@sugarcrm.com

Format

jdoe@sugarcrm.com

Example

90%

Success rate

What's the Latest News About SugarCRM?

Business Wire • February 7, 2024

SugarCRM Named a Leader in Nucleus Research's CRM Technology Value Matrix for Second Consecutive Year

SugarCRM announced its recognition as a Leader in the Nucleus Research CRM Technology Value Matrix for the second year running, highlighting its platform's robust functionality and usability in delivering value to customers....more

SugarCRM Press Release • October 25, 2023

SugarCRM Launches Groundbreaking Generative AI Capabilities to Supercharge CX

SugarCRM unveiled new generative AI capabilities integrated into its platform for Sugar Sell, Market, and Serve. These features aim to enhance productivity, automate tasks, and provide deeper customer insights....more

Destination CRM • September 19, 2023

SugarCRM Wins 2023 CRM Excellence Award

SugarCRM was honored with a 2023 CRM Excellence Award by CUSTOMER magazine, recognizing its commitment to innovation and delivering superior customer relationship management solutions....more

SugarCRM Press Release • May 2, 2023

SugarCRM Appoints Vince Randall as Chief Financial Officer and Shyrl Penney as Chief People Officer

SugarCRM announced the appointments of Vince Randall as Chief Financial Officer (CFO) and Shyrl Penney as Chief People Officer (CPO), strengthening its executive leadership team to support global growth and operational excellence....more

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