What Does Suburbia Do?

Total employees4742
HeadquartersCiudad de México
Founded1970

Suburbia is a well-known Mexican department store chain focused on providing affordable fashion, apparel, footwear, accessories, home goods, and electronics to a broad consumer base. Founded in 1970, Suburbia was acquired by El Puerto de Liverpool, S.A.B. de C.V. in 2017 for approximately 15.7 billion Mexican pesos. Today, Suburbia operates as a key brand within the Liverpool group, with over 180 stores across Mexico, catering primarily to the middle and lower-middle-income segments. It emphasizes accessible style and value, competing effectively in the dynamic Mexican retail market.

Where Is Suburbia's Headquarters?

Suburbia officeSuburbia officeSuburbia officeSuburbia office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central command for Suburbia's brand strategy, merchandising, marketing, financial planning, and administrative oversight for its national network of department stores.

Notable Features:

The headquarters is situated in a modern corporate building within the prominent Santa Fe area, known for contemporary architecture and housing numerous multinational corporations. The facility is designed to support large-scale retail operations.

Work Culture:

As part of El Puerto de Liverpool, Suburbia's headquarters likely fosters a work culture centered on retail excellence, customer satisfaction, innovation in fashion, data-driven decision-making, and collaborative teamwork to achieve commercial objectives in a competitive market.

HQ Significance:

The Mexico City headquarters is crucial for directing Suburbia's overall business strategy, ensuring brand cohesion, optimizing supply chains, and driving growth initiatives across all its retail locations in Mexico, leveraging the synergies of the El Puerto de Liverpool group.

Values Reflected in HQ: The headquarters' operations reflect core values such as customer-centricity, operational efficiency, adaptability to evolving fashion trends, commitment to value, and sustainable growth within the Mexican retail sector, aligning with El Puerto de Liverpool's broader corporate ethos.

Location:

Suburbia's operations are concentrated exclusively within Mexico. As a brand under El Puerto de Liverpool, it benefits from the group's national operational scale and international sourcing network for its merchandise. However, Suburbia does not operate any retail stores or corporate offices outside of the Mexican territory.

Street Address:

Mario Pani No. 200, Colonia Santa Fe Cuajimalpa

City:

Ciudad de México

State/Province:

Ciudad de México

Country:

Mexico

Where Else Does Suburbia Operate Around the World?

Monterrey, Nuevo León, Mexico

Address: Multiple Suburbia store locations and regional operational coordination points within the city (e.g., Suburbia Galerías Monterrey, Av Insurgentes 2500).

To manage and bolster Suburbia stores in Nuevo León and surrounding states, ensuring brand consistency, logistical efficiency, and responsiveness to local consumer preferences and market dynamics.

Guadalajara, Jalisco, Mexico

Address: Numerous Suburbia store locations and regional operational support hubs (e.g., Suburbia Plaza del Sol, Av. López Mateos Sur 2375, Zapopan).

To drive sales performance, enhance customer experience, and adapt Suburbia's offerings to the specific needs and tastes of consumers in Jalisco and neighboring areas.

Buying Intent Signals for Suburbia

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Suburbia? Meet the Executive Team

As of April 2025, Suburbia' leadership includes:

Graciano Guichard M. - Chief Executive Officer, El Puerto de Liverpool (Parent Company)
Laurence Pepping - Director General, Suburbia
Enrique Güijosa Hidalgo - Chief Financial Officer, El Puerto de Liverpool (Parent Company)
Max David Michel - Chairman of the Board of Directors, El Puerto de Liverpool (Parent Company)

Who's Investing in Suburbia?

Suburbia has been backed by several prominent investors over the years, including:

El Puerto de Liverpool, S.A.B. de C.V. (Owner and Operator)
Public shareholders of El Puerto de Liverpool (traded on the Mexican Stock Exchange, BMV: LIVEPOLC-1)

What Leadership Changes Has Suburbia Seen Recently?

Hire0
Exits0

No specific high-profile executive new hires or exits directly concerning the Suburbia division's top leadership have been widely publicized in the last 12 months. Leadership, including Suburbia's Director General, Laurence Pepping, appears stable within the El Puerto de Liverpool organizational structure. Major executive changes at the El Puerto de Liverpool group level would be more broadly reported.

What Technology (Tech Stack) Is Used bySuburbia?

Discover the tools Suburbia uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Suburbia Email Formats and Examples

Corporate email addresses for Suburbia employees are likely structured using the @suburbia.com.mx domain for brand-specific communication or integrated with El Puerto de Liverpool's primary domain, @liverpool.com.mx. Standard corporate naming conventions are typically followed.

A common potential format is [first_initial][last_name]@suburbia.com.mx (e.g., jdoe@suburbia.com.mx). Another possibility is alignment with Liverpool's structure, like [first_initial][last_name]@liverpool.com.mx.

Format

lpepping@suburbia.com.mx

Example

70%

Success rate

What's the Latest News About Suburbia?

El CEO • February 22, 2024

Suburbia News: Liverpool 'squeezes juice' from Suburbia: Its store revenues grow 12.2% in 4Q23

Suburbia's same-store sales increased by 12.2% in the fourth quarter of 2023, significantly contributing to El Puerto de Liverpool's strong financial performance. The brand experienced growth in both physical store sales and online channels....more

El Economista • April 24, 2024

Suburbia News: Suburbia aids Liverpool's 9.9% revenue growth in Q1 2024

El Puerto de Liverpool reported a 9.9% year-on-year increase in consolidated revenues for the first quarter of 2024, reaching 38.65 billion pesos. Suburbia stores contributed with a 4.7% increase in same-store sales, driven by strong performance in apparel and footwear categories....more

El Financiero • October 26, 2023

Suburbia News: Liverpool and Suburbia Detail Expansion Plans

El Puerto de Liverpool announced plans to open 4 Liverpool stores and 10 new Suburbia stores over the next 15 months, with a total investment of 11.5 billion pesos. Several Suburbia store openings were slated for the end of 2023 as part of this expansion strategy....more

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