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Suburbia is a well-known Mexican department store chain focused on providing affordable fashion, apparel, footwear, accessories, home goods, and electronics to a broad consumer base. Founded in 1970, Suburbia was acquired by El Puerto de Liverpool, S.A.B. de C.V. in 2017 for approximately 15.7 billion Mexican pesos. Today, Suburbia operates as a key brand within the Liverpool group, with over 180 stores across Mexico, catering primarily to the middle and lower-middle-income segments. It emphasizes accessible style and value, competing effectively in the dynamic Mexican retail market.
Serves as the central command for Suburbia's brand strategy, merchandising, marketing, financial planning, and administrative oversight for its national network of department stores.
The headquarters is situated in a modern corporate building within the prominent Santa Fe area, known for contemporary architecture and housing numerous multinational corporations. The facility is designed to support large-scale retail operations.
As part of El Puerto de Liverpool, Suburbia's headquarters likely fosters a work culture centered on retail excellence, customer satisfaction, innovation in fashion, data-driven decision-making, and collaborative teamwork to achieve commercial objectives in a competitive market.
The Mexico City headquarters is crucial for directing Suburbia's overall business strategy, ensuring brand cohesion, optimizing supply chains, and driving growth initiatives across all its retail locations in Mexico, leveraging the synergies of the El Puerto de Liverpool group.
Suburbia's operations are concentrated exclusively within Mexico. As a brand under El Puerto de Liverpool, it benefits from the group's national operational scale and international sourcing network for its merchandise. However, Suburbia does not operate any retail stores or corporate offices outside of the Mexican territory.
Mario Pani No. 200, Colonia Santa Fe Cuajimalpa
Ciudad de México
Ciudad de México
Mexico
Address: Multiple Suburbia store locations and regional operational coordination points within the city (e.g., Suburbia GalerÃas Monterrey, Av Insurgentes 2500).
To manage and bolster Suburbia stores in Nuevo León and surrounding states, ensuring brand consistency, logistical efficiency, and responsiveness to local consumer preferences and market dynamics.
Address: Numerous Suburbia store locations and regional operational support hubs (e.g., Suburbia Plaza del Sol, Av. López Mateos Sur 2375, Zapopan).
To drive sales performance, enhance customer experience, and adapt Suburbia's offerings to the specific needs and tastes of consumers in Jalisco and neighboring areas.
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As of April 2025, Suburbia' leadership includes:
Suburbia has been backed by several prominent investors over the years, including:
No specific high-profile executive new hires or exits directly concerning the Suburbia division's top leadership have been widely publicized in the last 12 months. Leadership, including Suburbia's Director General, Laurence Pepping, appears stable within the El Puerto de Liverpool organizational structure. Major executive changes at the El Puerto de Liverpool group level would be more broadly reported.
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Corporate email addresses for Suburbia employees are likely structured using the @suburbia.com.mx domain for brand-specific communication or integrated with El Puerto de Liverpool's primary domain, @liverpool.com.mx. Standard corporate naming conventions are typically followed.
A common potential format is [first_initial][last_name]@suburbia.com.mx (e.g., jdoe@suburbia.com.mx). Another possibility is alignment with Liverpool's structure, like [first_initial][last_name]@liverpool.com.mx.
Format
lpepping@suburbia.com.mx
Example
70%
Success rate
El CEO • February 22, 2024
Suburbia's same-store sales increased by 12.2% in the fourth quarter of 2023, significantly contributing to El Puerto de Liverpool's strong financial performance. The brand experienced growth in both physical store sales and online channels....more
El Economista • April 24, 2024
El Puerto de Liverpool reported a 9.9% year-on-year increase in consolidated revenues for the first quarter of 2024, reaching 38.65 billion pesos. Suburbia stores contributed with a 4.7% increase in same-store sales, driven by strong performance in apparel and footwear categories....more
El Financiero • October 26, 2023
El Puerto de Liverpool announced plans to open 4 Liverpool stores and 10 new Suburbia stores over the next 15 months, with a total investment of 11.5 billion pesos. Several Suburbia store openings were slated for the end of 2023 as part of this expansion strategy....more
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