What Does Submarino Do?

Total employees32400
HeadquartersRio de Janeiro
Founded1999

Submarino is one of Brazil's pioneering and most recognized e-commerce brands, offering a vast selection of products including books, electronics, games, smartphones, computers, and more. Known for its strong online presence and often catering to a tech-savvy and entertainment-focused audience, Submarino aims to provide a seamless digital shopping experience with competitive pricing and nationwide delivery. It operates as a key digital retail arm under the umbrella of Americanas S.A., benefiting from the parent company's extensive logistics network and market reach while maintaining its distinct brand identity.

Where Is Submarino's Headquarters?

Submarino officeSubmarino officeSubmarino officeSubmarino office
*Images sourced via web search. Rights belong to original owners

HQ Function

Acts as the nerve center for Americanas S.A.'s diverse retail operations, including the Submarino brand. It houses key departments like strategic planning, finance, marketing, technology, legal, and human resources, overseeing one of Brazil's largest retail and e-commerce ecosystems.

Notable Features:

A large, modern office complex within the Porto Maravilha revitalized port zone, designed to accommodate a significant corporate workforce with facilities fostering collaboration and innovation.

Work Culture:

Historically a dynamic and results-driven environment. Currently navigating a complex restructuring, the culture is focused on recovery, transparency, and rebuilding trust, while maintaining operational efficiency in a competitive retail landscape.

HQ Significance:

Central to the coordination of a vast network of physical stores, distribution centers, and digital platforms including Submarino. Its strategic decisions impact millions of customers and a large workforce across Brazil. Currently, it's also the center for the company's financial restructuring efforts.

Values Reflected in HQ: Currently aspiring towards transparency, resilience, and customer focus. Historically, innovation (especially in e-commerce via B2W/Submarino) and market leadership were key values reflected.

Location:

Submarino's primary operational focus is Brazil, where it is a leading national e-commerce platform. While its customer base is domestic, the company engages in global sourcing for its wide range of products and leverages international technology partnerships and trends to enhance its digital retail services within Brazil. It does not have significant direct retail operations outside of Brazil.

Street Address:

Rua Sacadura Cabral, 102 - Saúde

City:

Rio de Janeiro

State/Province:

RJ

Country:

Brazil

Where Else Does Submarino Operate Around the World?

Cajamar, São Paulo, Brazil

Address: Major Distribution Centers within Logistics Parks in Cajamar (e.g., Rodovia Anhanguera)

Strategically located to efficiently serve the densely populated and economically vital Southeast region of Brazil, particularly Greater São Paulo, ensuring timely delivery and supporting the high demand for e-commerce goods in the area.

Buying Intent Signals for Submarino

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Submarino? Meet the Executive Team

As of April 2025, Submarino' leadership includes:

Leonardo Coelho Pereira - Chief Executive Officer, Americanas S.A.
Camille Loyo Faria - Chief Financial Officer and Investor Relations Officer, Americanas S.A.
José Timotheo de Barros - Platform Director (Digital Retail), Americanas S.A.

Who's Investing in Submarino?

Submarino has been backed by several prominent investors over the years, including:

Americanas S.A. is a publicly traded company (B3: AMER3).
Reference shareholders historically include entities linked to Jorge Paulo Lemann, Marcel Herrmann Telles, and Carlos Alberto Sicupira.
Following financial restructuring, the shareholder base also includes various creditors and bondholders who converted debt into equity.

What Leadership Changes Has Submarino Seen Recently?

Hire2
Exits3

Americanas S.A., the parent company of Submarino, has experienced significant leadership changes over the past 12-18 months as part of its financial restructuring and judicial recovery process. This includes the appointment of a new CEO and CFO to navigate the company's turnaround.

Departures

Sergio Rial, Sergio Rial resigned as CEO of Americanas S.A. shortly after uncovering significant accounting inconsistencies.
André Covre, André Covre resigned as CFO and IRO of Americanas S.A. following the disclosure of accounting issues.
João Guerra, João Guerra transitioned from interim CEO role.

New Appointments:

Leonardo Coelho Pereira, Leonardo Coelho Pereira appointed as new CEO to lead restructuring.
Camille Loyo Faria, Camille Loyo Faria appointed as new CFO and IRO.

What Technology (Tech Stack) Is Used bySubmarino?

Discover the tools Submarino uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Submarino Email Formats and Examples

Email addresses at Submarino, as part of Americanas S.A., generally follow common corporate patterns in Brazil, often combining first and last names. While specific internal structures can vary, a typical format would be [first name].[last name]@[company domain]. Communications may also originate from the parent company domain, @americanas.com or @americanas.io.

[first].[last]@submarino.com.br

Format

helena.santos@submarino.com.br

Example

70%

Success rate

What's the Latest News About Submarino?

Reuters • December 19, 2023

Submarino Parent Americanas S.A. Creditors Approve Restructuring Plan

Creditors of Brazilian retailer Americanas SA, parent company of Submarino, approved its restructuring plan, which includes a capital injection of 12 billion reais ($2.44 billion) by reference shareholders and a debt-for-equity swap. This is a major step in the company's efforts to emerge from bankruptcy protection initiated in early 2023....more

Valor Econômico • February 27, 2024

Submarino Parent Americanas Faces New Regulatory Scrutiny

Brazil's securities regulator CVM opened a new administrative proceeding against Americanas S.A. and its former executives to investigate potential irregularities related to the accounting scandal. This adds to ongoing investigations and highlights the challenges the company faces in rebuilding trust....more

Americanas S.A. RI • May 15, 2024

Submarino Parent Americanas S.A. Reports Q1 2024 Results Amidst Restructuring

Americanas S.A., which includes Submarino operations, reported its first-quarter 2024 financial results, showing continued impacts from its judicial recovery process. The company highlighted efforts to improve operational efficiency, manage cash flow, and restore relationships with suppliers and sellers on its marketplace platforms, including Submarino....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Submarino, are just a search away.