HQ Function

Serves as the central hub for Subaru's U.S. operations, including marketing, sales, corporate services, parts and service logistics, and customer advocacy.

Notable Features:

LEED Silver certified facility, featuring a 250,000-square-foot, five-story main building and an adjacent 83,000-square-foot National Service Training Center. Designed with open workspaces, state-of-the-art training facilities, and employee amenities like a fitness center and cafe.

Work Culture:

Emphasizes the 'Subaru Love Promise,' fostering a collaborative environment centered on community involvement, respect, innovation, and a shared passion for the Subaru brand and its customers. Focus on employee well-being and corporate social responsibility.

HQ Significance:

Represents Subaru's significant investment and long-term commitment to the U.S. market, its largest globally. The HQ consolidates operations and symbolizes the company's dedication to the Delaware Valley region and urban revitalization efforts in Camden.

Values Reflected in HQ: The headquarters' design and operations reflect Subaru's core values: sustainability (LEED certification), community engagement (Camden location), employee focus (modern amenities and collaborative spaces), and commitment to quality and innovation.

Location:

Subaru of America, Inc. (SOA) is the U.S. national sales, marketing, and distribution arm of Subaru Corporation, headquartered in Japan. While SOA's operations are exclusively focused on the United States market, it represents Subaru's largest single market globally. SOA collaborates closely with Subaru Corporation on product planning, providing U.S. consumer insights that influence global vehicle development and strategy. It does not directly manage international operations but is a critical component of Subaru's worldwide network of distributors and manufacturing entities.

Street Address:

1 Subaru Drive

City:

Camden

State/Province:

New Jersey

Country:

United States