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Subaru Industrial Power Products
What Does Subaru Industrial Power Products Do?
Subaru Industrial Power Products, formerly a division of Subaru Corporation (previously Fuji Heavy Industries Ltd.), was a manufacturer of general-purpose engines, pumps, and generators. Renowned for their robust 'Robin' brand engines, they served various applications in construction, agriculture, and industrial sectors. In 2016, Fuji Heavy Industries announced the termination of its industrial products business, with production ceasing in September 2017. Yamaha Motor Co., Ltd. subsequently acquired certain assets and technologies related to Subaru's small engine lineup.
Where Is Subaru Industrial Power Products's Headquarters?
HQ Function
Formerly served as the North American headquarters for sales, marketing, distribution, and service of Subaru industrial engines and power equipment.
Notable Features:
The facility likely included office spaces for administration, sales, and marketing, as well as warehousing for products and parts.
Work Culture:
As part of a larger Japanese corporation, the culture likely emphasized engineering quality, reliability, and customer service, combined with a typical American business operational style for the region.
HQ Significance:
This location was a key hub for Subaru's industrial power products presence in the significant North American market before the division's closure.
Values Reflected in HQ: The operations here would have reflected the brand's values of durability, performance, and support for industrial applications.
Location:
Prior to its discontinuation in 2017, Subaru Industrial Power Products operated globally, with a strong presence in North America, Europe, Asia, and other markets. Its functions were supported through a network of regional offices (like the one in Lake Zurich, IL for North America), manufacturing facilities primarily in Japan, and a wide array of distributors and dealers worldwide. These entities handled sales, marketing, product distribution, and after-sales service for their engines, generators, and pumps.
Street Address:
905 Telser Road (North American Operations prior to discontinuation)
City:
Lake Zurich
State/Province:
Illinois
Country:
USA
Where Else Does Subaru Industrial Power Products Operate Around the World?
Shinjuku, Tokyo, Japan (Parent Company)
Address: Ebisu Subaru Building, 1-20-8 Ebisu, Shibuya-ku, Tokyo 150-8554, Japan
Oversight of global operations, major investment decisions, core technology development, and brand management for all Subaru entities.
Kitanosumai, Saitama, Japan (Manufacturing Plant - Historical)
Address: 1418-1, Kitanosumai, Konosu City, Saitama Prefecture, Japan (Former FHI Kitamoto Plant area)
Primary manufacturing of Robin and Subaru branded industrial engines for global distribution.
Buying Intent Signals for Subaru Industrial Power Products
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Subaru Industrial Power Products? Meet the Executive Team
As of April 2025, Subaru Industrial Power Products' leadership includes:
Who's Investing in Subaru Industrial Power Products?
Subaru Industrial Power Products has been backed by several prominent investors over the years, including:
What Leadership Changes Has Subaru Industrial Power Products Seen Recently?
Given the discontinuation of the Subaru Industrial Power Products division (announced in 2016, finalized in 2017), executive movements would have centered around the wind-down of operations, potential reassignments within Subaru Corporation, or departures. No 'new hires' in the traditional sense for this division would have occurred in its final 12 months.
Departures
What Technology (Tech Stack) Is Used bySubaru Industrial Power Products?
Discover the tools Subaru Industrial Power Products uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Subaru Industrial Power Products Email Formats and Examples
As Subaru Industrial Power Products is no longer an active division, direct email formats are obsolete. Historically, emails likely followed the conventions of its parent company, Subaru Corporation (Fuji Heavy Industries). For Subaru Corporation, a common format is first initial + last name.
[first_initial][last]@[domain_name]. For example, jdoe@subaru.com (for the parent company).
Format
jsmith@subaru.com
Example
0%
Success rate
What's the Latest News About Subaru Industrial Power Products?
Subaru Corporation Global Website • October 3, 2016
Subaru Industrial Power Products news title: Notice Regarding Termination of Industrial Products Business
Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today announced that it will terminate the industrial products business at the end of September 2017. FHI has been engaged in the development, production and sale of general-purpose engines as well as pumps and generators incorporating such engines, primarily under the Subaru brand. This business termination will allow FHI to concentrate its management resources on its core Subaru automotive business....more
Rental Equipment Register (rermag.com) • July 10, 2017
Subaru Industrial Power Products news title: Yamaha Acquires Subaru Industrial Power Products Engine Technology
Yamaha Motor Co. Ltd. acquired the technology of Subaru Industrial Power Products from Subaru Corp. Subaru will cease production and sale of its multi-purpose engines at the end of September 2017. Yamaha also acquired some of the assets of the U.S. sales company Subaru Industrial Power Products....more
Diesel Progress • September 29, 2017
Subaru Industrial Power Products news title: Subaru Industrial Engine Production Ends
Subaru officially ended production of its line of small industrial engines on September 30, 2017. This followed the company's 2016 announcement to exit the small engine business. Parts and service support would continue for a period....more
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