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Sub Rosa is an independent strategy and design practice dedicated to helping organizations articulate their purpose and bring it to life in the world. They partner with ambitious leaders and organizations to solve complex challenges, from defining brand purpose and strategy to designing impactful experiences, products, and services. Their approach, often rooted in their 'Applied Empathy' philosophy, involves deep cultural understanding and a commitment to creating meaningful connections.
Serves as the central hub for Sub Rosa's strategic leadership, core design and strategy teams, client engagement, and global operations management.
The headquarters in SoHo, NYC, is situated in a neighborhood renowned for its cast-iron architecture and creative agencies. The studio itself is designed to be a collaborative and inspiring environment, likely featuring open-plan layouts, project rooms, and spaces that reflect Sub Rosa's emphasis on design thinking and empathy-led strategy.
Sub Rosa fosters a work culture centered around its 'Applied Empathy' philosophy. It's characterized by deep collaboration, intellectual curiosity, a commitment to understanding human needs, and a drive to create purposeful impact for clients and society. The environment encourages open dialogue and diverse perspectives.
Being headquartered in New York City, a global epicenter for business, design, and innovation, allows Sub Rosa to tap into diverse talent, maintain proximity to key clients across various industries, and stay at the forefront of cultural and technological trends.
While headquartered in New York with a campus in the Hudson Valley, Sub Rosa supports clients and projects globally. Their work often involves understanding diverse cultural contexts and market dynamics, enabling them to deliver strategies and designs with international relevance and impact. They achieve this through their core team, a network of global collaborators, and by conducting on-the-ground research and engagement as projects require.
100 Crosby Street, 2nd Floor
New York
NY
USA
Address: Dutchess County, New York (Campus known as 'The Pines')
Provides a unique, distraction-free setting in the Hudson Valley region, allowing for focused ideation, strategic planning, and team/client engagement away from the urban intensity of New York City.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Sub Rosa' leadership includes:
Sub Rosa has been backed by several prominent investors over the years, including:
Public information regarding specific executive hires or exits at Sub Rosa within the last 12 months is limited. The leadership team, as presented publicly, appears consistent.
Discover the tools Sub Rosa uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Sub Rosa primarily uses the email format of {first}.{last}@wearesubrosa.com. Other less common formats might exist but this is the most frequently observed.
first.last@wearesubrosa.com
Format
jane.doe@wearesubrosa.com
Example
70%
Success rate
Sub Rosa Journal • November 30, 2023
Sub Rosa shared insights into their strategic work with The Obama Foundation, focusing on fostering connection and community engagement. The project involved developing strategies to help the Foundation better connect with its audience and partners....more
Sub Rosa / LinkedIn Announcement • February 16, 2023
Sub Rosa announced its collaboration with The North Face to help evolve the brand's Explore Fund grant program, aiming to make outdoor exploration more equitable and accessible by supporting organizations that break down barriers to the outdoors....more
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