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Stroll LLC was an innovative e-commerce and direct-to-consumer marketing company, best known as the driving force behind the growth and success of Pimsleur Language Programs. Founded in 2000 by Dan Roitman, Stroll specialized in digital marketing, product development, and scaling consumer brands. While Pimsleur was its flagship product, Stroll also managed other brands. Pimsleur, and by extension Stroll's legacy in language learning, was acquired by Recorded Books in 2014 and subsequently by Simon & Schuster in 2020, where it continues to thrive.
Historically served as the primary operational hub for Stroll's activities, including management, marketing strategy, software development, and support for its brands like Pimsleur. It remains a key location for Pimsleur operations under Simon & Schuster.
Modern office facilities situated in a corporate park, designed to support a collaborative and innovative tech-focused environment. Specific architectural details are not widely publicized.
Characterized by a dynamic and fast-paced environment, typical of e-commerce and digital product companies. Focused on results, innovation, and customer satisfaction with an emphasis on teamwork and adaptability, especially through its acquisition phases.
The central point for Stroll's strategic decisions and growth as a direct-to-consumer e-commerce leader. Now, as part of Simon & Schuster, it remains a key operational center for Pimsleur language programs.
Through its flagship Pimsleur brand, Stroll (and now Simon & Schuster) supports customers globally. Functions supported globally include digital product delivery for language learning courses, multilingual customer support, international marketing campaigns, and sales operations, catering to learners in numerous countries worldwide.
200 Baker Ave, Suite 301
Concord
MA
USA
Address: Center City, Philadelphia (Specific street address varied over time)
Supported the company's growth by tapping into the Philadelphia talent pool and serving as a key operational site alongside its Massachusetts headquarters.
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As of April 2025, Stroll' leadership includes:
Stroll has been backed by several prominent investors over the years, including:
No specific high-profile executive hires or exits directly attributed to 'Stroll' as a distinct entity have been publicly announced in the last 12 months. Leadership and team adjustments typically occur within the Pimsleur division of Simon & Schuster and may not be widely publicized under the 'Stroll' name.
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Historically, Stroll LLC used email formats typical for corporations. Common patterns included combinations of first name, last name, and first initial. Given its acquisition, current employees associated with its legacy products (like Pimsleur) would now use email addresses associated with Simon & Schuster or Pimsleur.
Historical format: [first_initial][last]@stroll.com
Format
jdoe@stroll.com
Example
75%
Success rate
Publishers Weekly • October 1, 2020
Simon & Schuster acquired Pimsleur Language Programs from Recorded Books. Pimsleur, a leading audio-based language learning method, was significantly developed and scaled by Stroll before its initial acquisition by Recorded Books. This move brought Pimsleur into S&S's extensive audio division....more
PR Newswire (via The Free Library) • February 3, 2012
Stroll announced record revenue growth in 2011, driven by strong sales of Pimsleur Approach language courses. The company highlighted its expansion plans, including significant hiring in its Philadelphia and Boston-area (Concord, MA) offices....more
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