What Does Stroll Do?

Total employees163
HeadquartersConcord
Founded2000

Stroll LLC was an innovative e-commerce and direct-to-consumer marketing company, best known as the driving force behind the growth and success of Pimsleur Language Programs. Founded in 2000 by Dan Roitman, Stroll specialized in digital marketing, product development, and scaling consumer brands. While Pimsleur was its flagship product, Stroll also managed other brands. Pimsleur, and by extension Stroll's legacy in language learning, was acquired by Recorded Books in 2014 and subsequently by Simon & Schuster in 2020, where it continues to thrive.

Where Is Stroll's Headquarters?

Stroll officeStroll officeStroll officeStroll office
*Images sourced via web search. Rights belong to original owners

HQ Function

Historically served as the primary operational hub for Stroll's activities, including management, marketing strategy, software development, and support for its brands like Pimsleur. It remains a key location for Pimsleur operations under Simon & Schuster.

Notable Features:

Modern office facilities situated in a corporate park, designed to support a collaborative and innovative tech-focused environment. Specific architectural details are not widely publicized.

Work Culture:

Characterized by a dynamic and fast-paced environment, typical of e-commerce and digital product companies. Focused on results, innovation, and customer satisfaction with an emphasis on teamwork and adaptability, especially through its acquisition phases.

HQ Significance:

The central point for Stroll's strategic decisions and growth as a direct-to-consumer e-commerce leader. Now, as part of Simon & Schuster, it remains a key operational center for Pimsleur language programs.

Values Reflected in HQ: The headquarters likely reflects values of efficiency, innovation, and a focus on technology and consumer engagement, core to Stroll's original business model and continued in Pimsleur's operations.

Location:

Through its flagship Pimsleur brand, Stroll (and now Simon & Schuster) supports customers globally. Functions supported globally include digital product delivery for language learning courses, multilingual customer support, international marketing campaigns, and sales operations, catering to learners in numerous countries worldwide.

Street Address:

200 Baker Ave, Suite 301

City:

Concord

State/Province:

MA

Country:

USA

Where Else Does Stroll Operate Around the World?

Philadelphia, PA, USA (Historical)

Address: Center City, Philadelphia (Specific street address varied over time)

Supported the company's growth by tapping into the Philadelphia talent pool and serving as a key operational site alongside its Massachusetts headquarters.

Buying Intent Signals for Stroll

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Stroll? Meet the Executive Team

As of April 2025, Stroll' leadership includes:

Dan Roitman - Founder & Former CEO of Stroll
Kara Trapdoor - SVP, General Manager, Pimsleur Language Programs at Simon & Schuster
Robert Gagnon - Vice President, Pimsleur and Stroll Operations at Simon & Schuster

Who's Investing in Stroll?

Stroll has been backed by several prominent investors over the years, including:

Stroll was initially bootstrapped and grew organically.
Pimsleur (Stroll's main asset) was acquired by Recorded Books in 2014.
Currently, Pimsleur (and Stroll's legacy) is owned by Simon & Schuster (acquired in 2020).

What Leadership Changes Has Stroll Seen Recently?

Hire0
Exits0

No specific high-profile executive hires or exits directly attributed to 'Stroll' as a distinct entity have been publicly announced in the last 12 months. Leadership and team adjustments typically occur within the Pimsleur division of Simon & Schuster and may not be widely publicized under the 'Stroll' name.

What Technology (Tech Stack) Is Used byStroll?

Discover the tools Stroll uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Stroll Email Formats and Examples

Historically, Stroll LLC used email formats typical for corporations. Common patterns included combinations of first name, last name, and first initial. Given its acquisition, current employees associated with its legacy products (like Pimsleur) would now use email addresses associated with Simon & Schuster or Pimsleur.

Historical format: [first_initial][last]@stroll.com

Format

jdoe@stroll.com

Example

75%

Success rate

What's the Latest News About Stroll?

Publishers Weekly • October 1, 2020

Simon & Schuster Buys Pimsleur Language Programs

Simon & Schuster acquired Pimsleur Language Programs from Recorded Books. Pimsleur, a leading audio-based language learning method, was significantly developed and scaled by Stroll before its initial acquisition by Recorded Books. This move brought Pimsleur into S&S's extensive audio division....more

PR Newswire (via The Free Library) • February 3, 2012

Stroll Celebrates Record Growth in 2011; Online Retailer of Pimsleur Approach Aggressively Hiring to Support Expansion

Stroll announced record revenue growth in 2011, driven by strong sales of Pimsleur Approach language courses. The company highlighted its expansion plans, including significant hiring in its Philadelphia and Boston-area (Concord, MA) offices....more

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