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Street Fight's Overview

Total employees8
HeadquartersCalifon
Founded2011

Street Fight is a leading media and research firm dedicated to the dynamic world of local marketing technology. They offer timely news, in-depth analysis, case studies, and research reports focusing on how businesses connect with consumers at a local level. Key areas of coverage include advertising technology (adtech), software-as-a-service (SaaS) for local businesses, e-commerce trends, location-based services, and the strategies shaping the future of hyperlocal commerce. Street Fight serves an audience of marketers, tech providers, investors, and agencies seeking to understand and navigate the opportunities in local.

Where is Street Fight's Headquarters?

Street Fight officeStreet Fight officeStreet Fight officeStreet Fight office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central mailing address and administrative contact point. Core operations including editorial, research, and content production are managed by a distributed team.

Notable Features:

Not applicable as a traditional office (PO Box and distributed team). The company's primary infrastructure is its digital platform and remote collaboration tools.

Work Culture:

As a media and research entity, Street Fight likely fosters a culture of curiosity, in-depth analysis, and timely reporting. The team is collaborative, agile, and focused on delivering high-quality insights within the fast-paced local tech industry. Remote work and digital collaboration are central to their operations.

HQ Significance:

The listed address signifies the formal administrative base. The company's true operational 'center' is its digital presence (streetfightmag.com) and the collective expertise of its distributed team, making it a key information hub for the local marketing ecosystem.

Values Reflected in HQ: The distributed operational model suggests values of flexibility, adaptability, and a focus on talent over geographical colocation. Their content output reflects values of journalistic inquiry, insightful analysis, and commitment to informing the local marketing industry.

Location:

While its administrative base is in the USA and its team operates primarily remotely, Street Fight has a significant global presence through its digital content. Its news, analysis, and research on local marketing technology are accessed by an international readership. The publication covers global trends, companies, and market dynamics, reflecting the international nature of the tech and marketing industries it serves.

Street Address:

PO Box 341

City:

Califon

State/Province:

NJ

Country:

USA

Street Fight's Global Presence

Buying Intent Signals for Street Fight

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Street Fight

As of April 2025, Street Fight' leadership includes:

Stephanie Miles - Managing Editor
Joe Zappa - VP, Research & Insights

Investors of Street Fight

Street Fight has been backed by several prominent investors over the years, including:

Street Fight was reportedly bootstrapped before its acquisition. It was acquired by Brandify in 2017. Brandify was subsequently acquired by SOCI, Inc. in 2021, and SOCI, Inc. was acquired by Reputation in 2023. Street Fight now operates as part of Reputation.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No specific high-profile executive hires or departures directly attributed to the Street Fight brand have been publicly announced in the last 12 months. As part of Reputation, leadership changes would typically be announced at the parent company level.

Technology (Tech Stack) used by Street Fight

Discover the tools Street Fight uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Street Fight Email Formats and Examples

Common email formats at Street Fight likely use the streetfightmag.com domain. While specific internal structures can vary, standard professional patterns are expected, such as [first_initial][last]@[domain] or [first].[last]@[domain].

[first_initial][last]@streetfightmag.com

Format

smiles@streetfightmag.com

Example

80%

Success rate

News and media

Reputation NewsroomMay 2, 2023

Reputation Acquires SOCI, Inc., Bringing Street Fight Under Its Umbrella

Reputation announced its acquisition of SOCI, Inc., a leader in localized marketing solutions. This strategic move incorporates Street Fight, a prominent media and research publication focused on local marketing (previously part of Brandify and then SOCI), into Reputation's portfolio, enhancing its insights and reach within the local marketing technology landscape....more

Street Fight MagazineFebruary 28, 2024

Street Fight Analyzes Google’s Link Spam Update Impact on Local SEO

Street Fight published an in-depth analysis by Managing Editor Stephanie Miles examining the implications of Google's February 2024 link spam update for local SEO practices. The article offers guidance for businesses and marketers on adapting their strategies to maintain visibility and effectiveness in local search results....more

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