Products
By Team
Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
Resources
.png)
.png)
STR
What Does STR Do?
STR (Smith Travel Research) is a global leader and a division of CoStar Group, providing premium data benchmarking, analytics, and marketplace insights for the worldwide hospitality industry. For over 35 years, STR has empowered hotel operators, owners, investors, and destinations with accurate, confidential, and actionable performance data. Their comprehensive solutions enable effective strategizing and competition by covering key metrics such as supply, demand, occupancy, Average Daily Rate (ADR), and Revenue Per Available Room (RevPAR) across diverse global markets.
Where Is STR's Headquarters?
HQ Function
Serves as the main operational hub for STR's global data collection, processing, analytics, product development, and client support services for the hospitality sector.
Notable Features:
Modern office facility specifically designed to foster collaboration, data analysis, and secure data management, equipped with advanced technology infrastructure.
Work Culture:
A data-driven, analytical, and client-focused environment. The culture emphasizes precision, confidentiality, and deep industry expertise, with employees passionate about the hospitality sector.
HQ Significance:
The Hendersonville headquarters is critical to STR's global operations, housing the core teams and technology that drive its market intelligence and benchmarking services, which are trusted by the worldwide hospitality industry.
Values Reflected in HQ: The headquarters' operations and design reflect STR's core values of accuracy, integrity, innovation, and a steadfast commitment to serving and advancing the global hospitality industry.
Location:
STR maintains a significant global presence to support the international hospitality industry, with key operational hubs in North America (Hendersonville, TN), EMEA (London, UK), and Asia Pacific (Singapore). These offices facilitate worldwide data collection from over 75,000 hotels in 180+ countries, enabling localized analytics, dedicated client support, and targeted business development. This ensures comprehensive market coverage and actionable insights for hotel operators, investors, tourism organizations, and financial institutions across the globe.
Street Address:
735 East Main Street
City:
Hendersonville
State/Province:
Tennessee
Country:
USA
Where Else Does STR Operate Around the World?
London, UK
Address: Blue Fin Building, 110 Southwark Street, London, SE1 0SU, UK
To cater to the specific data, analytical, and market intelligence needs of the EMEA hospitality markets, offering localized insights, thought leadership, and dedicated support to clients.
Singapore, Singapore
Address: 6 Battery Road, #33-01, Singapore 049909
To provide comprehensive market intelligence and performance benchmarking tailored to the unique characteristics, growth patterns, and trends of the diverse Asia Pacific hospitality landscape.
Buying Intent Signals for STR
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading STR? Meet the Executive Team
As of April 2025, STR' leadership includes:
Who's Investing in STR?
STR has been backed by several prominent investors over the years, including:
What Leadership Changes Has STR Seen Recently?
No major publicly announced executive hires or exits specifically for STR's distinct divisional leadership have been prominently identified in the last 12 months. STR operates as a division of CoStar Group, and significant leadership announcements may be integrated within broader CoStar Group communications or not publicly detailed at the divisional level.
What Technology (Tech Stack) Is Used bySTR?
Discover the tools STR uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
STR Email Formats and Examples
STR, as a part of CoStar Group, primarily utilizes email formats associated with its own domain, str.com. The most common format is first initial followed by the last name.
[first_initial][last]@str.com
Format
jdoe@str.com (example for Jane Doe)
Example
85%
Success rate
What's the Latest News About STR?
STR • April 4, 2024
STR: U.S. hotel performance for week ending March 30
U.S. hotel performance came in lower than the previous week and showed mixed comparisons with 2023 for the week ending March 30, 2024. Occupancy was 63.7% (-4.6% YoY), ADR was US$157.93 (+0.5% YoY), and RevPAR was US$100.54 (-4.1% YoY). The Top 25 Markets showed lower occupancy but higher ADR than all other markets....more
STR • March 28, 2024
STR: Preliminary March 2024 data shows London hotels achieved highest ADR level for any March on record
London’s hotel industry reported its highest ADR for any March on record, according to preliminary data from STR. Occupancy for March 2024 was 77.5%, ADR was GBP200.30, and RevPAR was GBP155.20, showing significant year-over-year growth in ADR and RevPAR....more
Hotel News Now (a CoStar publication) • October 20, 2023
STR, CoStar Forecast US Hotel RevPAR Growth To Slow Through 2024
STR and CoStar revised their U.S. hotel forecast downward, anticipating slower growth in revenue per available room (RevPAR) through 2024. While nominal RevPAR is projected to surpass 2019 levels, inflation-adjusted RevPAR is not expected to recover until after 2025, citing economic conditions and a cooling of leisure demand....more
Highperformr's free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including STR, are just a search away.