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Storyteq
What Does Storyteq Do?
Storyteq is a Creative Automation and Digital Asset Management (DAM) platform designed to help brands scale their creative production, manage digital assets efficiently, and deliver personalized content across various channels. Acquired by Papirfly in November 2023, Storyteq's technology empowers marketing teams to create, adapt, and distribute on-brand marketing materials, including video and dynamic content, faster and more cost-effectively. Their solutions focus on streamlining content workflows, ensuring brand consistency, and enabling data-driven creative optimization.
Where Is Storyteq's Headquarters?
HQ Function
Serves as a primary center for product development, particularly for Storyteq's creative automation and DAM technologies, as well as supporting European sales and client services.
Notable Features:
Situated in a classic Amsterdam canal building, offering a creative and inspiring work environment in a central, historic location.
Work Culture:
Fosters an innovative, fast-paced, and collaborative tech scale-up culture, with a strong emphasis on product excellence and customer success. This culture is now integrating with the broader Papirfly global team environment.
HQ Significance:
The Amsterdam office is significant as the birthplace of Storyteq's innovative platform and continues to be a hub for its technological advancement within the Papirfly group. Its location in a major European tech city facilitates talent acquisition and client engagement.
Values Reflected in HQ: The office environment reflects values of innovation, creativity, and agility, combined with the Dutch entrepreneurial spirit.
Location:
While Storyteq originated in Amsterdam, its acquisition by Papirfly has significantly expanded its global reach. Papirfly has offices worldwide, including locations like Oslo (Norway), Copenhagen (Denmark), Karlsruhe (Germany), and Melbourne (Australia), in addition to Storyteq's existing presence in Amsterdam, London, and New York. This combined network supports global sales, client services, product development, and marketing for a comprehensive suite of brand management and creative automation tools, serving multinational corporations across diverse regions.
Street Address:
Keizersgracht 127
City:
Amsterdam
State/Province:
North Holland
Country:
Netherlands
Where Else Does Storyteq Operate Around the World?
London, UK
Address: WeWork, 70 Wilson St, London EC2A 2DB, United Kingdom
To expand market share and provide localized support for Storyteq's (now Papirfly's) offerings in the United Kingdom and parts of EMEA.
New York, NY, USA
Address: WeWork, 135 E 57th St, New York, NY 10022, USA
To serve and grow the North American client base, offering localized expertise and support for creative technology solutions.
Buying Intent Signals for Storyteq
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Storyteq? Meet the Executive Team
As of April 2025, Storyteq' leadership includes:
Who's Investing in Storyteq?
Storyteq has been backed by several prominent investors over the years, including:
What Leadership Changes Has Storyteq Seen Recently?
The most significant executive change related to Storyteq in the last 12 months was its acquisition by Papirfly in November 2023. This resulted in Storyteq's founder, Lennard Kooy, transitioning from CEO of Storyteq to Chief Product Officer of the combined Papirfly entity. Other executive roles are now part of the broader Papirfly leadership team.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byStoryteq?
Discover the tools Storyteq uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Storyteq Email Formats and Examples
Storyteq, now part of Papirfly, likely utilizes standard professional email formats. The most common formats for tech companies include [first_initial][last]@[domain] or [first].[last]@[domain]. Post-acquisition, new communications may increasingly originate from @papirfly.com addresses, though @storyteq.com might still be in use during the transition.
[first_initial][last]@storyteq.com (e.g., jdoe@storyteq.com) or [first].[last]@storyteq.com (e.g., jane.doe@storyteq.com). For Papirfly, it would be similar: [first_initial][last]@papirfly.com or [first].[last]@papirfly.com.
Format
lkooy@storyteq.com (example based on common format for Lennard Kooy, though his primary email may now be @papirfly.com)
Example
80%
Success rate
What's the Latest News About Storyteq?
Papirfly Blog • November 8, 2023
Papirfly Acquires Storyteq to Create a Global Leader in Brand Management & Marketing Execution
Papirfly, a leading brand management software provider, announced its acquisition of Storyteq, a creative automation and digital asset management (DAM) platform. This strategic move aims to combine Papirfly's brand consistency tools with Storyteq's advanced capabilities in scaling creative production and managing digital assets, offering customers a comprehensive solution for brand management and marketing execution....more
Storyteq News (Archive) • April 12, 2023
Storyteq Recognized as High Performer in G2’s Spring 2023 Reports for DAM and Brand Management
Storyteq announced its recognition as a High Performer in multiple categories in G2's Spring 2023 Grid Reports, including Digital Asset Management (DAM), Brand Management, and Video Content Creation. This highlights positive customer feedback and market presence prior to its acquisition....more
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