What Does Storytel Do?

Total employees628
HeadquartersStockholm
Founded2005

Storytel is one of the world's largest subscribed audiobook and e-book streaming services, offering a vast library of stories to consumers in over 25 markets. Founded in 2005 in Sweden, the company aims to make the world a more empathetic and creative place with great stories to be shared and experienced by anyone, anywhere and anytime. Storytel's platform provides access to hundreds of thousands of titles on a subscription basis and also operates in publishing through Storytel Books.

Where Is Storytel's Headquarters?

Storytel officeStorytel officeStorytel officeStorytel office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Stockholm headquarters serves as the central hub for Storytel's global operations, including strategic planning, technology development, product management, content strategy, marketing, and corporate functions.

Notable Features:

Modern office space in central Stockholm, designed to foster collaboration and innovation among its global teams. It likely features open-plan work areas, creative zones, and technology-equipped meeting rooms.

Work Culture:

Storytel's HQ fosters an innovative, dynamic, and inclusive work environment. Employees are often passionate about storytelling and technology, contributing to a fast-paced culture focused on growth, collaboration, and enhancing the user experience.

HQ Significance:

Serves as the nerve center for Storytel's global strategy, product development, content curation, and technological innovation, driving its expansion and service offering across numerous international markets.

Values Reflected in HQ: The headquarters' design and atmosphere aim to reflect Storytel's core values: innovation, global ambition, user-centricity, inclusivity, and a profound passion for stories and learning.

Location:

Storytel operates in over 25 countries across Europe, Asia, the Middle East, and Latin America. Its global functions include localized content acquisition and production, market-specific app experiences, regional marketing campaigns, customer support in local languages, and partnerships with local publishers and authors to provide a rich and diverse library of audiobooks and e-books worldwide.

Street Address:

Tryckerigatan 4 / Rödbodtorget 2

City:

Stockholm

State/Province:

N/A

Country:

Sweden

Where Else Does Storytel Operate Around the World?

Copenhagen, Denmark

Address: Vester Farimagsgade 41, 1606 København V

Strengthening Storytel's presence and offerings in Denmark and contributing to Nordic regional strategy.

Mumbai, India

Address: WeWork, Spectrum Tower, Mindspace, Malad West, Mumbai, Maharashtra 400064

Driving expansion and localization in the rapidly growing Indian audio entertainment market.

Amsterdam, Netherlands

Address: Singel 540, 1017 AZ Amsterdam

Supporting growth and localization efforts in the Dutch-speaking and surrounding European regions.

Warsaw, Poland

Address: ul. Fabryczna 5, 00-446 Warszawa

Catering to the Polish-speaking audience and expanding Storytel's footprint in Eastern Europe.

Buying Intent Signals for Storytel

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Storytel? Meet the Executive Team

As of April 2025, Storytel' leadership includes:

Johannes Larcher - Chief Executive Officer (CEO)
Ã…sa Ericson - Interim Chief Financial Officer (CFO)
Mark Pasternak - Chief Product Officer (CPO)
Kristin Widell - Chief People Officer
Johan Eriksson - Chief Technology Officer (CTO)

Who's Investing in Storytel?

Storytel has been backed by several prominent investors over the years, including:

EQT Public Value
Swedbank Robur Fonder
Handelsbanken Fonder
Otava Ltd.
Jonas Tellander (Founder)
Roxette Photo Galleri AB (Per Gessle)

What Leadership Changes Has Storytel Seen Recently?

Hire1
Exits1

Over the past 12 months (June 2023 - June 2024), Storytel has seen key changes in its finance leadership, including the appointment of a new CFO who subsequently announced his departure, leading to an interim CFO appointment.

Departures

Peter Messner, Peter Messner announced his decision to leave Storytel. He will continue in his role during the third quarter of 2024.

New Appointments:

Peter Messner, Peter Messner joined Storytel as Chief Financial Officer.
Ã…sa Ericson, Ã…sa Ericson was appointed as Interim CFO, taking over responsibilities during the transition period.

What Technology (Tech Stack) Is Used byStorytel?

Discover the tools Storytel uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Storytel Email Formats and Examples

Storytel commonly uses the firstname.lastname@storytel.com email format. Variations such as firstinitial.lastname@storytel.com might also be in use, though less frequently for primary contact.

firstname.lastname@storytel.com

Format

jane.doe@storytel.com

Example

80%

Success rate

What's the Latest News About Storytel?

Storytel Investor Relations • May 7, 2024

Storytel CFO Peter Messner to leave the company – Åsa Ericson appointed interim CFO

Storytel announced that CFO Peter Messner has decided to leave Storytel. He will remain in his role during the third quarter of 2024. Åsa Ericson, currently Head of M&A and Strategy at Storytel, has been appointed interim CFO and will be part of Storytel’s management team....more

Storytel Investor Relations • April 24, 2024

Storytel Interim Report January – March 2024: Strong Viability in the Nordics and Continued Profitable Growth

Storytel released its Q1 2024 financial results, highlighting strong performance in Nordic markets, increased streaming revenue, and positive adjusted EBITDA. The company reported progress on its strategic priorities for profitable growth....more

Storytel Investor Relations • February 20, 2024

Storytel and Otava deepen their strategic partnership in Finland

Storytel and Finnish media group Otava announced an expansion of their strategic partnership. Otava increased its ownership in Storytel Oy, Storytel's Finnish subsidiary, while Storytel AB increased its ownership in a Finnish book publisher. The deal aims to strengthen Storytel's local content offering in Finland....more

Storytel Investor Relations • June 1, 2023

Storytel appoints Peter Messner as new CFO

Storytel announced the appointment of Peter Messner as its new Chief Financial Officer. He was set to assume his role on August 14, 2023, bringing extensive experience from previous finance leadership positions....more

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