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Stitch Fix's Overview

Total employees4261
HeadquartersSan Francisco
Founded2011

Stitch Fix is an online personal styling service founded in 2011 that blends data science with human stylists to deliver curated selections of clothing and accessories tailored to individual clients' tastes, budgets, and lifestyles. Operating primarily in the US and UK, the company offers 'Fixes' – boxes of typically five items – for women, men, and kids, as well as a direct purchase feature called Stitch Fix Freestyle. Clients provide detailed style profile information, which algorithms and stylists use to select items, aiming to provide a convenient and personalized shopping experience. Users try items at home, keep what they love, and return the rest, providing feedback that further refines future selections.

Where is Stitch Fix's Headquarters?

HQ Function

Serves as the central corporate hub, housing executive leadership, core technology and data science teams, marketing, finance, and other key administrative functions.

Notable Features:

Located within a prominent high-rise building in San Francisco's Financial District, offering modern office spaces designed for collaboration.

Work Culture:

Characterized by a strong emphasis on data-driven decision-making, innovation, and a blend of technology and human expertise (styling). Known for fostering collaboration between diverse teams like engineering, data science, merchandising, and styling operations. Likely incorporates hybrid work models.

HQ Significance:

The headquarters is central to strategic planning, technological development (especially the algorithms powering personalization), and overall business operations. Its location in a major tech hub provides access to talent and industry connections.

Values Reflected in HQ: The focus on modern, collaborative workspaces potentially reflects values of innovation, teamwork, and potentially transparency. The data-centric nature of the business is embedded in the functions housed here.

Location:

Stitch Fix primarily operates in the United States and the United Kingdom. Its global presence supports functions including personal styling (remote and hub-based), extensive warehousing and logistics for fulfillment, technology and data science development (often distributed across locations like San Francisco and Austin), customer experience, merchandising, and marketing tailored to each operating country.

Street Address:

1 Montgomery St

City:

San Francisco

State/Province:

CA

Country:

USA

Stitch Fix's Global Presence

Austin, TX, USA

Address: [Specific street address not publicly listed, located in Austin]

Supports nationwide styling and customer service operations, provides access to a diverse talent pool outside the Bay Area.

Bethlehem, PA, USA

Address: 3901 Adler Pl, Bethlehem, PA 18017, USA

Serves as a key logistics hub for efficiently distributing products to customers, particularly in the Eastern United States.

Dallas, TX, USA

Address: [Specific warehouse address, likely in an industrial area near Dallas]

Supports logistics and distribution for customers in the Southern and Central United States.

Phoenix, AZ, USA

Address: [Specific warehouse address, likely in an industrial area near Phoenix]

Key logistics node serving customers in the Western United States.

London, UK

Address: [Specific street address not publicly listed, located in London]

Manages and supports Stitch Fix's presence and growth within the United Kingdom.

Buying Intent Signals for Stitch Fix

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Stitch Fix

As of April 2025, Stitch Fix' leadership includes:

Matt Baer - Chief Executive Officer
David Aufderhaar - Chief Financial Officer
Ashwin Rao - Chief Product & Technology Officer
Loretta Choy - Chief Merchandising Officer
Linda Aiello - Chief People & Culture Officer

Investors of Stitch Fix

Stitch Fix has been backed by several prominent investors over the years, including:

Benchmark
Baseline Ventures
Lightspeed Venture Partners
Western Technology Investment
Structure Capital

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits1

Stitch Fix has experienced significant leadership changes over the past year, appointing a new CEO, CFO, and Chief People Officer as the company focuses on refining its strategy and driving profitability amidst evolving market conditions.

Departures

Elizabeth Spaulding, Elizabeth Spaulding stepped down as CEO amidst strategic shifts.

New Appointments:

Matt Baer, Matt Baer appointed as CEO to lead the company's next phase.
Linda Aiello, Linda Aiello appointed to lead HR and company culture initiatives.
David Aufderhaar, David Aufderhaar, formerly interim CFO, officially appointed as Chief Financial Officer.

Technology (Tech Stack) used by Stitch Fix

Discover the tools Stitch Fix uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Stitch Fix Email Formats and Examples

Stitch Fix commonly uses the email format combining the first initial and last name. While variations might exist, this is the most frequently observed pattern for corporate email addresses.

[first_initial][last]@stitchfix.com

Format

jdoe@stitchfix.com

Example

85%

Success rate

News and media

Yahoo FinanceMay 30, 2024

Stitch Fix (SFIX) Reports Q3 Loss, Tops Revenue Estimates

Stitch Fix reported its third-quarter fiscal 2024 results, showing a loss per share narrower than analyst expectations but wider than the previous year. Revenues exceeded estimates but declined year-over-year, reflecting ongoing challenges in active client counts....more

Retail DiveJune 26, 2023

Stitch Fix hires Macy’s exec Matt Baer as CEO

Stitch Fix announced the appointment of Matt Baer, previously Chief Customer and Digital Officer at Macy's, as its new CEO, replacing Elizabeth Spaulding. The move signaled a potential shift in strategy focusing on core strengths....more

CNBCMarch 7, 2024

Stitch Fix shares plunge after company issues weak guidance, says active client count fell again

Following its Q2 2024 earnings report, Stitch Fix shares dropped significantly due to weaker-than-expected revenue guidance for the upcoming quarter and a continued decline in its active client base, highlighting persistent business headwinds....more

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