Stiga is a globally recognized brand with Swedish origins, renowned for its high-quality garden machinery and sports equipment, particularly table tennis products. The garden division, STIGA Group (formerly GGP - Global Garden Products), is a leading European manufacturer of lawnmowers and a wide range of powered garden equipment, including robotic mowers, tractors, chainsaws, and trimmers. They emphasize innovation, user-friendliness, and sustainability in their products. The Stiga Sports division continues the legacy in table tennis and other sports goods. For this profile, we will primarily focus on STIGA Group, the garden machinery entity, as it represents the larger corporate structure.
The headquarters houses key global functions including strategic management, R&D, product design, international sales, marketing, and administrative operations for the STIGA Group.
The facility likely includes modern office spaces, advanced R&D labs, and possibly prototype testing areas for garden equipment. It's designed to foster collaboration and innovation.
The work culture is expected to be dynamic and innovation-driven, combining Italian design sensibilities with robust engineering. There's a focus on sustainability, quality, and international collaboration.
The Italian HQ is central to STIGA Group's strategy to lead the European garden equipment market, driving innovation particularly in battery-powered and robotic solutions.
Stiga (STIGA Group for garden products) has a strong presence across Europe, with manufacturing plants in Italy, Slovakia, and China. Their products are sold in over 70 countries worldwide through a network of subsidiaries, importers, and dealers. Key global functions include R&D, manufacturing, supply chain management, international sales, and localized marketing efforts to adapt to diverse market needs.
Via del Lavoro, 6
Castelfranco Veneto
TV (Treviso)
Italy
Address: Västra Vägen 30, 573 41 Tranås, Sweden (Stiga Sports AB)
Serves as the global hub for Stiga Sports, maintaining the brand's strong legacy in table tennis and other recreational sports worldwide.
Address: Stiga Ltd, Unit 8, Bluewater Estate, Plymbridge Road, Plymouth, PL7 4JH, UK
To cater to the specific needs of the UK and Irish gardening market, providing localized product offerings and support.
Address: STIGA N.V., Industrieweg 1030, 3540 Herk-de-Stad, Belgium (Example Benelux office)
Ensuring product availability, dealer support, and brand presence in the key Benelux market.
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As of April 2025, Stiga' leadership includes:
Stiga has been backed by several prominent investors over the years, including:
Specific high-profile executive changes at STIGA Group are not frequently publicized unless they are at the very top e.g. CEO level. The leadership team appears relatively stable. Any major changes are typically communicated through official press releases or industry publications.
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Stiga (STIGA Group) most commonly uses the email format [first].[last]@stiga.com. Variations might exist but this is the predominant structure observed.
[first].[last]@stiga.com
Format
john.doe@stiga.com
Example
85%
Success rate
STIGA Group Press • May 7, 2024
STIGA Group has successfully obtained the renewal of the Legality Rating with the maximum score of three stars, awarded by the Italian Competition Authority (AGCM). This recognition highlights the company's commitment to ethical business practices and compliance....more
STIGA Group News • February 20, 2024
The STIGA A 1500 autonomous robot mower has been nominated for the Design S – Swedish Design Awards in the 'Industrial Design' category, recognizing its innovative design and user-centric features....more
HortWeek • September 1, 2023
Stiga showcased its new Swift ride-on mower at Saltex 2023. The Swift is designed for gardens up to 3700sqm and features Stiga's ePower battery technology, offering a compact and efficient mowing solution....more
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