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Stiga's Overview

Total employees1800
HeadquartersCastelfranco Veneto
Founded1934

Stiga is a globally recognized brand with Swedish origins, renowned for its high-quality garden machinery and sports equipment, particularly table tennis products. The garden division, STIGA Group (formerly GGP - Global Garden Products), is a leading European manufacturer of lawnmowers and a wide range of powered garden equipment, including robotic mowers, tractors, chainsaws, and trimmers. They emphasize innovation, user-friendliness, and sustainability in their products. The Stiga Sports division continues the legacy in table tennis and other sports goods. For this profile, we will primarily focus on STIGA Group, the garden machinery entity, as it represents the larger corporate structure.

Where is Stiga's Headquarters?

Stiga officeStiga officeStiga officeStiga office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters houses key global functions including strategic management, R&D, product design, international sales, marketing, and administrative operations for the STIGA Group.

Notable Features:

The facility likely includes modern office spaces, advanced R&D labs, and possibly prototype testing areas for garden equipment. It's designed to foster collaboration and innovation.

Work Culture:

The work culture is expected to be dynamic and innovation-driven, combining Italian design sensibilities with robust engineering. There's a focus on sustainability, quality, and international collaboration.

HQ Significance:

The Italian HQ is central to STIGA Group's strategy to lead the European garden equipment market, driving innovation particularly in battery-powered and robotic solutions.

Values Reflected in HQ: The headquarters likely reflects values of innovation, quality, sustainability, and a customer-centric approach to product development.

Location:

Stiga (STIGA Group for garden products) has a strong presence across Europe, with manufacturing plants in Italy, Slovakia, and China. Their products are sold in over 70 countries worldwide through a network of subsidiaries, importers, and dealers. Key global functions include R&D, manufacturing, supply chain management, international sales, and localized marketing efforts to adapt to diverse market needs.

Street Address:

Via del Lavoro, 6

City:

Castelfranco Veneto

State/Province:

TV (Treviso)

Country:

Italy

Stiga's Global Presence

Tranås, Sweden

Address: Västra Vägen 30, 573 41 Tranås, Sweden (Stiga Sports AB)

Serves as the global hub for Stiga Sports, maintaining the brand's strong legacy in table tennis and other recreational sports worldwide.

Plymouth, United Kingdom

Address: Stiga Ltd, Unit 8, Bluewater Estate, Plymbridge Road, Plymouth, PL7 4JH, UK

To cater to the specific needs of the UK and Irish gardening market, providing localized product offerings and support.

Benelux (Belgium, Netherlands, Luxembourg)

Address: STIGA N.V., Industrieweg 1030, 3540 Herk-de-Stad, Belgium (Example Benelux office)

Ensuring product availability, dealer support, and brand presence in the key Benelux market.

Buying Intent Signals for Stiga

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Stiga

As of April 2025, Stiga' leadership includes:

Sean Robinson - CEO, STIGA Group
Giacomo Tesolin - CFO, STIGA Group
Massimo Bottacin - VP Group Sales & Marketing, STIGA Group
Roberto Pagnin - VP Group Operations, STIGA Group

Investors of Stiga

Stiga has been backed by several prominent investors over the years, including:

CapMan (Private Equity - majority shareholder)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific high-profile executive changes at STIGA Group are not frequently publicized unless they are at the very top e.g. CEO level. The leadership team appears relatively stable. Any major changes are typically communicated through official press releases or industry publications.

Technology (Tech Stack) used by Stiga

Discover the tools Stiga uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Stiga Email Formats and Examples

Stiga (STIGA Group) most commonly uses the email format [first].[last]@stiga.com. Variations might exist but this is the predominant structure observed.

[first].[last]@stiga.com

Format

john.doe@stiga.com

Example

85%

Success rate

News and media

STIGA Group PressMay 7, 2024

Stiga news title: STIGA Group obtains renewal of the Legality Rating with three stars

STIGA Group has successfully obtained the renewal of the Legality Rating with the maximum score of three stars, awarded by the Italian Competition Authority (AGCM). This recognition highlights the company's commitment to ethical business practices and compliance....more

STIGA Group NewsFebruary 20, 2024

Stiga news title: STIGA autonomous mower nominated for prestigious Swedish Design Award

The STIGA A 1500 autonomous robot mower has been nominated for the Design S – Swedish Design Awards in the 'Industrial Design' category, recognizing its innovative design and user-centric features....more

HortWeekSeptember 1, 2023

Stiga news title: Stiga unveils Swift ride-on mower at Saltex

Stiga showcased its new Swift ride-on mower at Saltex 2023. The Swift is designed for gardens up to 3700sqm and features Stiga's ePower battery technology, offering a compact and efficient mowing solution....more

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