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Ste. Michelle Wine Estates (SMWE) is the third-largest premium wine company in the United States, with a rich heritage dating back to 1934. Headquartered in Woodinville, Washington, SMWE is renowned for its portfolio of acclaimed Washington, Oregon, and California wineries, including Chateau Ste. Michelle, Stag's Leap Wine Cellars, Erath, Col Solare, and Patz & Hall, among others. The company focuses on crafting high-quality wines from premier vineyard sites and is a leader in viticulture and enology research. SMWE also hosts popular concerts and events at its Chateau Ste. Michelle winery, making it a significant cultural and tourist destination in the Pacific Northwest. In 2021, Sycamore Partners acquired Ste. Michelle Wine Estates from Altria Group.
Serves as the central hub for corporate operations, winemaking leadership for Washington brands, marketing, sales strategy, finance, and visitor experiences for its flagship Chateau Ste. Michelle winery.
The iconic Chateau Ste. Michelle, a French-style chateau built in 1976, featuring beautiful grounds, tasting rooms, a wine library, and a renowned outdoor amphitheater that hosts a popular summer concert series.
A blend of agricultural heritage and corporate professionalism, fostering a passion for winemaking, innovation, and quality. Employees often share an appreciation for the Pacific Northwest landscape and wine culture. The environment encourages collaboration and a commitment to brand excellence.
The Woodinville headquarters is not just an office but a major tourist destination and the symbolic heart of Washington wine country. It represents the company's historical roots and its ongoing commitment to the region.
While Ste. Michelle Wine Estates' primary production and vineyard operations are concentrated in Washington, Oregon, and California, its wines are distributed globally. The company supports international sales and marketing efforts to export its diverse portfolio to key markets across Canada, Europe, Asia, and Latin America, working with a network of international distributors and partners.
14111 NE 145th Street
Woodinville
WA
USA
Address: 5766 Silverado Trail, Napa, CA 94558 (Stag's Leap Wine Cellars)
Serves as a crucial operational base in California's most prestigious wine region, focusing on the production and marketing of high-end Cabernet Sauvignon and other luxury varietals. Contributes significantly to SMWE's fine wine reputation.
Address: 9409 NE Worden Hill Rd, Dundee, OR 97115 (Erath Winery)
Establishes SMWE's strong presence in Oregon's Willamette Valley, renowned for Pinot Noir. Focuses on producing and promoting high-quality Oregon wines, leveraging the unique terroir of the region.
Address: 200 Columbia Crest Dr, Paterson, WA 99345 (Columbia Crest Winery)
Key production and vineyard management hub in Eastern Washington, crucial for supplying large volumes of quality wine for various SMWE brands. Highlights the scale and agricultural backbone of the company.
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As of April 2025, Ste. Michelle Wine Estates' leadership includes:
Ste. Michelle Wine Estates has been backed by several prominent investors over the years, including:
Ste. Michelle Wine Estates has seen significant leadership changes over the past year, notably with the appointment of a new CEO, Shawn Conway, in late 2023. This follows earlier transitions as the company, under new ownership by Sycamore Partners, reshapes its strategy for future growth and market positioning. Key roles in operations and commercial leadership have also been filled or redefined.
Discover the tools Ste. Michelle Wine Estates uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Ste. Michelle Wine Estates commonly uses the email format combining the employee's first name and last name, or first initial and last name, separated by a dot, followed by '@smwe.com'.
[first].[last]@smwe.com
Format
jane.doe@smwe.com
Example
85%
Success rate
Wine Business • May 6, 2024
Ste. Michelle Wine Estates announced the appointment of Melody Davidson as Chief Financial Officer, effective May 6, 2024. Davidson brings over 20 years of finance and leadership experience, primarily in the consumer-packaged goods industry....more
Shanken News Daily • February 12, 2024
Ste. Michelle Wine Estates has appointed Mariya Kovacheva as chief commercial officer. In her new role, Kovacheva will oversee all U.S. and global sales, marketing, direct-to-consumer, and hospitality functions for the company....more
Wine Spectator • October 10, 2023
Washington-based Ste. Michelle Wine Estates (SMWE) has appointed Shawn Conway as its new CEO. Conway, a veteran of the beverage alcohol industry, takes the helm as the company aims to revitalize its brands and market strategy under Sycamore Partners' ownership....more
SMWE Press Release • July 26, 2021
Sycamore Partners, a private equity firm, announced that it has completed its acquisition of Ste. Michelle Wine Estates from Altria Group, Inc. for a purchase price of approximately $1.2 billion. The acquisition positions SMWE for renewed focus on its premium wine portfolio....more
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