highperformr logo

Startup Wise Guys's Overview

Total employees208
HeadquartersTallinn
Founded2012

Startup Wise Guys (SWG) is one of Europe's most experienced and active B2B startup accelerators and early-stage investment funds. With a strong focus on SaaS, Fintech, Cybersecurity, and Sustainability, SWG provides intensive, mentorship-driven programs, global connections, and seed funding to empower ambitious founders to build and scale their businesses internationally. They operate across Europe and have an expanding presence in Africa, known for their hands-on approach and strong founder community.

Where is Startup Wise Guys's Headquarters?

Startup Wise Guys officeStartup Wise Guys officeStartup Wise Guys officeStartup Wise Guys office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the main operational hub, coordinating global accelerator programs, managing investment funds, strategic partnerships, and core administrative functions.

Notable Features:

Located in the historic Rotermanni Quarter, a revitalized industrial area known for its unique blend of old industrial architecture and modern design. The office space is designed to be collaborative and inspiring for both the team and visiting startups.

Work Culture:

Dynamic, entrepreneurial, and results-driven, with a strong emphasis on mentorship, collaboration, and a 'founder-first' mentality. The culture is international, reflecting its diverse team and global startup cohorts.

HQ Significance:

Estonia, particularly Tallinn, is a vibrant European tech hub known for its digital society and supportive startup ecosystem. The HQ's location facilitates access to talent, innovation, and key European markets.

Values Reflected in HQ: Innovation (being in a tech hub), resilience and adaptability (reflected in the repurposed historic buildings), community, and global ambition.

Location:

Startup Wise Guys supports startups globally through its diverse accelerator programs (on-site in various European and African cities and online), an extensive international mentor network, and global investor connections. They actively scout, invest in, and accelerate companies from a wide range of geographies, with a primary footprint in Europe (Nordics, Baltics, CEE, Southern Europe) and an expanding presence in Africa (e.g., programs in Namibia, Kenya).

Street Address:

Rotermanni 2

City:

Tallinn

State/Province:

Harjumaa

Country:

Estonia

Startup Wise Guys's Global Presence

Milan, Italy

Address: c/o Fintech District, Via Filippo Sassetti, 32, 20124 Milano MI, Italy (Program location, often co-located)

To tap into the burgeoning Italian and Southern European tech ecosystems, foster local innovation, and serve as a bridge for regional startups to scale internationally.

Bilbao, Spain

Address: BAT | B Accelerator Tower, Gran Vía de Don Diego López de Haro, 1, 48001 Bilbao, Biscay, Spain (Program location, often co-located)

To support the development of the startup ecosystem in the Basque Country and Spain, leveraging local strengths and connecting startups to global opportunities.

Copenhagen, Denmark

Address: Njalsgade 19D, 2300 Copenhagen, Denmark (Program location / Office)

To engage with the Nordic startup scene, identify high-potential B2B startups, and facilitate their growth within SWG's European network.

Remote / Global

Address: N/A (Distributed team and online programs)

To provide accessibility to Startup Wise Guys' programs and resources for startups regardless of their geographical location, fostering a truly global community.

Buying Intent Signals for Startup Wise Guys

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Startup Wise Guys

As of April 2025, Startup Wise Guys' leadership includes:

Cristobal Alonso - Global CEO & El Patron
Herty Tammo - Co-Founder & Partner
Dag Ainsoo - Partner & CFO
Petra Wolkenstein - Partner, Fund & Growth
Zane Bojāre - Partner & Head of Brand
Faruq Aduli - Partner & Head of Africa
Alexandra Balkova - Partner & Head of Portfolio

Investors of Startup Wise Guys

Startup Wise Guys has been backed by several prominent investors over the years, including:

European Investment Fund (EIF)
KredEx (Estonia)
Latvian Development Finance Institution Altum
Various national development agencies
Private institutional investors
Family offices
High-net-worth individuals

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits0

Startup Wise Guys has focused on strengthening its team to manage new fund launches and program expansions, particularly in new geographies like Africa and specialized verticals. This includes promotions and key hires for program and investment management.

New Appointments:

Andrea Differding, Andrea Differding joined as an Investment Manager to bolster SWG's growing focus and operations in the African startup ecosystem.
Mariia Tintul, Mariia Tintul was promoted to Head of Dealflow, responsible for leading the startup scouting and evaluation efforts across all programs.
Franziska Kolk, Franziska Kolk appointed to lead the newly launched sustainability vertical, expanding SWG's commitment to impact-driven startups.

Technology (Tech Stack) used by Startup Wise Guys

Discover the tools Startup Wise Guys uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Startup Wise Guys Email Formats and Examples

Startup Wise Guys primarily uses the [first].[last]@startupwiseguys.com email format. Variations like [first]@startupwiseguys.com might exist for some individuals or aliases.

[first].[last]@startupwiseguys.com

Format

cristobal.alonso@startupwiseguys.com

Example

90%

Success rate

News and media

Startupwiseguys.com (Official Blog)April 3, 2024

Startup Wise Guys news title: Namibia Gets Its First International Accelerator Program For Digital Startups

Startup Wise Guys, in partnership with the German Corporation for International Cooperation (GIZ), launched Namibia's first international accelerator program, 'Digital Transformation for Namibian Startups,' aimed at boosting the local digital ecosystem....more

Startupwiseguys.com (Official Blog)February 27, 2024

Startup Wise Guys news title: Startup Wise Guys and Google for Startups unite to empower Ukrainian entrepreneurs

Startup Wise Guys announced a collaboration with Google for Startups to provide enhanced support, resources, and mentorship to Ukrainian founders, helping them navigate challenges and scale their businesses internationally....more

Techfundingnews.comOctober 5, 2023

Startup Wise Guys news title: Startup Wise Guys secures €10M from EIF to invest in ‘underestimated’ founders from CEE

Startup Wise Guys received a €10 million investment from the European Investment Fund (EIF) to bolster its early-stage B2B SaaS investment activities, with a particular focus on founders from Central and Eastern Europe, including Ukrainian entrepreneurs....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Startup Wise Guys, are just a search away.