What Does STARS Do?

Total employees450
HeadquartersCalgary
Founded1985

STARS (Shock Trauma Air Rescue Service Foundation) is a Canadian charitable, non-profit helicopter air ambulance organization dedicated to providing time-sensitive, critical care and transportation for ill and injured patients. Operating from bases across Western Canada (Alberta, Saskatchewan, and Manitoba), STARS offers a vital lifeline, especially in rural, remote, and Indigenous communities. Their highly skilled crews, consisting of pilots, flight paramedics, flight nurses, and transport physicians, bring advanced medical expertise directly to the patient or rapidly transport them to major trauma centers, significantly improving patient outcomes and saving lives. STARS is funded through community support, corporate partnerships, and government funding.

Where Is STARS's Headquarters?

STARS officeSTARS officeSTARS officeSTARS office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central administrative and operational hub for STARS, coordinating fundraising, strategic planning, human resources, finance, IT, and logistical support for its network of air ambulance bases across Western Canada. It also houses key operational elements like the Emergency Link Centre.

Notable Features:

The Calgary headquarters includes administrative offices, a state-of-the-art Emergency Link Centre (dispatch), advanced training and simulation facilities for medical and aviation personnel, and is co-located with the Calgary operational base and aircraft hangar.

Work Culture:

A highly dedicated, mission-driven culture focused on excellence, safety, collaboration, and compassion in providing critical care. Teams work collaboratively in high-pressure situations, united by the common goal of saving lives and serving the community.

HQ Significance:

The headquarters is the nerve center for coordinating thousands of life-saving missions annually across a vast geographical area, managing critical resources, fostering innovation in pre-hospital critical care, and ensuring the sustainability of the organization.

Values Reflected in HQ: The headquarters embodies STARS' core values: Safety, Teamwork, Accountability, Respect, and Spirit. It reflects a commitment to community service, excellence in patient care, continuous improvement, and responsible stewardship of donor funds.

Location:

STARS operates exclusively within Canada, with a primary focus on Western Canada (Alberta, Saskatchewan, and Manitoba). Its services are deeply integrated into the provincial healthcare systems of these provinces. While its direct flight operations are regional, STARS contributes to the broader Canadian and international emergency medical services community through leadership in air medical best practices, research, innovation, and training. They often collaborate with other air ambulance services and healthcare providers nationally.

Street Address:

1441 Aviation Park NE, Box 570

City:

Calgary

State/Province:

Alberta

Country:

Canada

Where Else Does STARS Operate Around the World?

Edmonton, Alberta/Canada

Address: Hangar 12, Edmonton International Airport, 1000 - 3759 82 Ave East, Edmonton, AB T9E 0V4

Delivers critical care air ambulance coverage for Northern Alberta and supports neighboring regions, including parts of British Columbia and the Northwest Territories, serving urban, rural, remote, and Indigenous communities.

Grande Prairie, Alberta/Canada

Address: 107, 11010 Airport Drive, Grande Prairie, AB T8V 7Z5

Serves Northwestern Alberta and parts of Northeastern British Columbia, offering critical care and rapid transport for patients in a geographically challenging region.

Regina, Saskatchewan/Canada

Address: 2640 Airport Road, Regina, SK S4W 1A3

Provides vital emergency medical response and critical care transport for Southern Saskatchewan, working in close collaboration with provincial health services.

Saskatoon, Saskatchewan/Canada

Address: 2475 Airport Road, Hangar #21, Saskatoon, SK S7L 1M4

Covers Central and Northern Saskatchewan, ensuring timely access to critical care for patients across a vast and diverse area.

Winnipeg, Manitoba/Canada

Address: Hangar T2, 128 Hangar Line Road, James Armstrong Richardson International Airport, Winnipeg, MB R3J 3R8

Offers critical care air ambulance services throughout Manitoba and supports parts of Northwestern Ontario and Nunavut, crucial for a province with many remote communities.

Buying Intent Signals for STARS

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading STARS? Meet the Executive Team

As of April 2025, STARS' leadership includes:

Katherine Emberly - President & CEO
Mike Lamacchia - Chief Operating Officer, Aviation
Dr. Michael Betzner - Chief Operating Officer, Medical
Cindy Seidl - Chief Financial Officer
Terri Strunk - Chief Fundraising & Brand Officer
Dr. J.N. (Jim) Armstrong - Chief Medical Officer
Scott Young - Chief External Relations Officer

Who's Investing in STARS?

STARS has been backed by several prominent investors over the years, including:

Individual Donors (Community Members)
Corporate Sponsors and Partners
Provincial Governments (Alberta, Saskatchewan, Manitoba)
Community Foundations and Organizations
Proceeds from STARS Lotteries

What Leadership Changes Has STARS Seen Recently?

Hire0
Exits0

STARS Air Ambulance maintains a generally stable executive team focused on its critical life-saving mission. No widespread public announcements of major executive hires or departures have been noted in the last 12 months (as of late 2024). The most recent significant change was Katherine Emberly's appointment as President & CEO in May 2022. Leadership continuity is valued for operational consistency.

What Technology (Tech Stack) Is Used bySTARS?

Discover the tools STARS uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

STARS Email Formats and Examples

STARS Air Ambulance utilizes professional email formats for its staff and official communications. While specific internal structures can vary, common patterns for non-profit organizations like STARS often involve combinations of the employee's first and last name with the stars.ca domain.

[firstinitial][lastname]@stars.ca or [first].[last]@stars.ca

Format

jdoe@stars.ca or jane.doe@stars.ca

Example

80%

Success rate

What's the Latest News About STARS?

CTV News Winnipeg • May 2, 2024

STARS news title: STARS launches annual critical care lottery in Manitoba

STARS Air Ambulance has initiated its annual lottery in Manitoba, a significant fundraising event designed to gather essential funds to support its emergency medical helicopter services across the province....more

Global News • March 20, 2024

STARS news title: STARS unveils new H145 helicopter for Saskatoon base

STARS introduced a new, state-of-the-art Airbus H145 helicopter for its Saskatoon base. This advanced aircraft will enhance STARS's life-saving capabilities and improve critical care patient transport in Saskatchewan....more

STARS Website News • January 18, 2024

STARS news title: STARS LOTTERY ALBERTA offers record $4.8 million in prizes

The 2024 STARS LOTTERY in Alberta was launched, featuring its largest-ever prize pool valued at over $4.8 million. This key fundraising initiative aims to generate crucial financial support for STARS operations within Alberta....more

STARS Website News • September 7, 2023

STARS news title: Double Your Impact This GivingTuesday

STARS encouraged supporters to participate in GivingTuesday, with a matching gift campaign to maximize donations and fund life-saving missions....more

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