Stan James
Stan James's Overview
Stan James was a prominent British bookmaker established in 1973 by Steve Fisher and James Holder. Initially starting with a single betting shop in Wantage, Oxfordshire, it grew to become a well-known name in the UK gambling industry, particularly recognized for its sports betting services, including horse racing and football, as well as telephone betting. The company later expanded into online casino and poker offerings. In July 2015, the online business of Stan James, including its brand and technology, was acquired by the Unibet Group (now Kindred Group) for £19 million. Following the acquisition, the Stan James online brand was gradually phased out, with its customer base and operations fully migrated to Unibet by early 2018. The UK retail betting shops, which were not part of the Unibet deal, were managed separately and their fate varied, with some potentially sold to other operators or closed down.
Where is Stan James's Headquarters?
HQ Function
The Gibraltar office served as the central hub for Stan James's international online betting and gaming operations, including customer service, marketing, technology development, and regulatory compliance.
Notable Features:
Located within a modern business complex like the World Trade Center, designed to house international e-commerce and gaming companies, offering advanced infrastructure.
Work Culture:
The work culture was likely dynamic and fast-paced, characteristic of the online gaming industry. It would have emphasized technological innovation, customer acquisition and retention, and data-driven decision-making, with a strong focus on sports and betting markets.
HQ Significance:
The Gibraltar headquarters was vital for Stan James's online presence, enabling it to compete internationally and operate under a respected gaming license.
Values Reflected in HQ: The choice of Gibraltar for its online operations hub reflected a commitment to international growth, operational efficiency within a specialized regulatory jurisdiction, and leveraging technological advancements in the gaming sector.
Location:
Before its acquisition by Unibet (Kindred Group), Stan James primarily focused on the UK market with its retail betting shops and expanded its reach internationally through its online platform, licensed and operated from Gibraltar. Its online services catered to customers in the UK and various other European countries. The global functions, mainly supported from Gibraltar for online and the UK for retail and corporate, included sports betting, casino gaming, poker, customer support, marketing, and technology platform management.
Street Address:
World Trade Center, 6 Bayside Road
City:
Gibraltar
State/Province:
N/A (British Overseas Territory)
Country:
Gibraltar
Stan James's Global Presence
Wantage, Oxfordshire, UK
Address: Historically, operations originated from Compton, Wantage, Oxfordshire, OX12 (specific addresses varied over time)
Served as the base for UK retail operations and corporate administration, particularly in the early decades of the company's existence.
Buying Intent Signals for Stan James
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Executive Team of Stan James
As of April 2025, Stan James' leadership includes:
Investors of Stan James
Stan James has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Stan James was acquired by Unibet (now Kindred Group) in 2015, and its brand was subsequently phased out. As an independent entity, Stan James no longer operates. Therefore, there have been no executive hires or exits directly attributable to 'Stan James' in the last 12 months. Any leadership changes concerning the legacy assets or operations would occur within Kindred Group.
Technology (Tech Stack) used by Stan James
Discover the tools Stan James uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Stan James Email Formats and Examples
As Stan James's online operations were acquired in 2015 and the brand subsequently retired, original Stan James email domains (@stanjames.com or similar) are no longer in active use for company communications. Specific historical email format patterns are not publicly documented or verifiable.
N/A (Company defunct, historical formats not publicly available)
Format
N/A
Example
0%
Success rate
News and media
Reuters / EGR Global • July 10, 2015
Stan James online betting business acquired by Unibet for £19 million
Unibet Group PLC announced the acquisition of the online gambling business of Stan James. The deal, valued at £19 million, included the Stan James brand, customer base, and technology platform. Stan James's UK retail betting shops were not part of this transaction....more
SBC News / iGaming Business • February 26, 2018
Kindred Group officially retires Stan James brand, finalising Unibet migration
Kindred Group (formerly Unibet) completed the full migration of Stan James online customers to its flagship Unibet platform. This move marked the official retirement of the Stan James brand from the online gambling market....more
Company History / Industry Archives • Founded 1973
Stan James: A Legacy in British Bookmaking
Established in 1973 with a single betting shop in Wantage, Oxfordshire, Stan James grew into a respected name in the UK betting landscape. It was known for its strong telephone betting service and later adapted to the digital age with a significant online presence before its eventual acquisition....more
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