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SpyFu's Overview

Total employees120
HeadquartersScottsdale
Founded2006

SpyFu is a competitive intelligence company that provides a Software as a Service (SaaS) platform for search marketing. It enables users to discover and download their competitors' most profitable keywords and ads for both paid and organic search. SpyFu's tools help digital marketers understand competitor strategies, track keyword rankings, analyze ad spend, identify backlink sources, and uncover new market opportunities. It's widely utilized by SEO professionals, PPC advertisers, marketing agencies, and businesses aiming to enhance their online visibility and performance by learning from the competitive landscape.

Where is SpyFu's Headquarters?

SpyFu officeSpyFu officeSpyFu officeSpyFu office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for all company operations including product development, engineering, sales, marketing, customer support, and strategic planning.

Notable Features:

Located in a modern office building within a prominent business district, likely featuring collaborative workspaces, meeting rooms, and technology infrastructure to support its SaaS operations.

Work Culture:

SpyFu fosters a data-driven, innovative, and agile work environment. The culture emphasizes collaboration, continuous learning, and a customer-centric approach, encouraging employees to contribute to a powerful product in the competitive digital marketing space.

HQ Significance:

The Scottsdale headquarters is key to SpyFu's strategy, centralizing its core talent and facilitating efficient communication and product iteration for its globally used platform. Its location in the Phoenix metropolitan area provides access to a growing tech talent pool.

Values Reflected in HQ: The headquarters likely reflects SpyFu's values of transparency (in data for customers), innovation (in product development), and efficiency (in operations).

Location:

While SpyFu's physical operations are primarily based in the United States (Scottsdale, AZ, with remote workers), its SaaS platform serves a global customer base. Marketers and businesses from numerous countries utilize SpyFu to gain competitive insights relevant to their specific regions and international markets. Customer support and platform accessibility are designed for worldwide users.

Street Address:

7025 N Scottsdale Rd, Ste 220

City:

Scottsdale

State/Province:

AZ

Country:

USA

SpyFu's Global Presence

Distributed/Remote, USA

Address: N/A (Remote Positions)

Allows SpyFu to access a broader talent pool across the United States and potentially globally, supporting various operational aspects without the need for additional large physical offices.

Buying Intent Signals for SpyFu

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of SpyFu

As of April 2025, SpyFu' leadership includes:

Mike Roberts - President & Founder
Chris Pinkerton - VP of Engineering
Sidra Condron - VP of Marketing

Investors of SpyFu

SpyFu has been backed by several prominent investors over the years, including:

Primarily Bootstrapped/Self-Funded

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

SpyFu generally maintains a stable leadership team. No major high-profile executive hires or departures have been publicly announced in the last 12 months. Minor shuffles or internal promotions may occur but are not always broadly publicized.

Technology (Tech Stack) used by SpyFu

Discover the tools SpyFu uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SpyFu Email Formats and Examples

SpyFu commonly uses the [first_initial][last]@spyfu.com email format. Other potential formats, though less common, might include [first].[last]@spyfu.com or [first]@spyfu.com.

[first_initial][last]@spyfu.com

Format

mroberts@spyfu.com

Example

80%

Success rate

News and media

SpyFu BlogMay 15, 2024

SpyFu Rolls Out Tracking for Keywords in Google's AI Overviews

SpyFu has introduced a new capability allowing users to identify and monitor keywords that trigger Google's AI Overviews. This feature aims to help SEO professionals and marketers adapt their strategies to changes in Google's search results pages....more

SpyFu BlogNovember 7, 2023

SpyFu Unveils a New Look and Enhanced User Experience

SpyFu announced a brand refresh and updates to its user interface, designed to provide a more intuitive and efficient experience for accessing its competitive intelligence data. The core functionalities remain, now presented with a modernized design....more

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