SportsShoes.com
SportsShoes.com's Overview
Founded in 1982 by professional footballer Bruce Bannister as 'Bannister Sports', SportsShoes.com has grown from a small family-run shop in Bradford, West Yorkshire, into a leading global online retailer of running shoes, clothing, and outdoor gear. Despite its growth, it remains a family-run business with a mission to help people lead healthier, more active lives by offering top brands, expert advice, and excellent customer service. They operate from extensive warehouse and office facilities, serving customers worldwide.
Where is SportsShoes.com's Headquarters?
HQ Function
The Bradford headquarters houses the company's primary administrative offices, customer service operations, marketing teams, and a significant warehouse and distribution center (expanded with a new facility in 2023) that manages global order fulfillment.
Notable Features:
The main operational site includes a 33,000 sq. ft. warehouse and an 11,500 sq. ft. office space, complemented by a new 131,000 sq ft distribution centre at Prologis Park, Bradford. These facilities are optimized for large-scale e-commerce logistics and support a workforce of over 200 people.
Work Culture:
As a long-standing family-run business, SportsShoes.com fosters a dedicated work culture centered on a passion for sports and active lifestyles. Emphasis is placed on product knowledge, customer service excellence, and collaborative teamwork to support the company's mission.
HQ Significance:
The Bradford headquarters and its associated distribution facilities are the nerve center of SportsShoes.com, critical for its entire e-commerce pipeline from inventory management and order processing to customer engagement and strategic global operations.
Values Reflected in HQ: The headquarters and operational setup reflect values of efficiency, customer focus, continuous improvement, and a commitment to providing a comprehensive range of sports products to a global market. The investment in modern facilities highlights their ambition and dedication to service.
Location:
SportsShoes.com maintains a significant global presence by shipping to over 100 countries worldwide via its e-commerce platform. Key functions supported globally include international sales and distribution from its UK base, multilingual customer service (with website versions in languages like French, German, and Spanish), and targeted digital marketing campaigns for various international markets. While its physical operations are concentrated in the UK, its advanced logistics network and digital outreach enable it to serve a broad international customer base.
Street Address:
1 The Park, Park Lane
City:
Bradford
State/Province:
West Yorkshire
Country:
United Kingdom
SportsShoes.com's Global Presence
Leeds, West Yorkshire/United Kingdom
Address: Platform, New Station Street, Leeds, LS1 4JB
To leverage Leeds' vibrant digital and tech ecosystem, fostering innovation and enhancing the company's technological capabilities to support its online retail operations and brand growth.
Buying Intent Signals for SportsShoes.com
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Executive Team of SportsShoes.com
As of April 2025, SportsShoes.com' leadership includes:
Investors of SportsShoes.com
SportsShoes.com has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12 months, SportsShoes.com has significantly strengthened its senior leadership team with three key appointments in marketing, people management, and brand/content strategy, announced in March 2024. No major executive departures have been publicly reported during this period.
New Appointments:
Technology (Tech Stack) used by SportsShoes.com
Discover the tools SportsShoes.com uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
SportsShoes.com Email Formats and Examples
SportsShoes.com likely employs standard corporate email address formats for its employees. Common patterns include combinations of first name and last name. For official communications, it's best to use contact forms on their website or verified customer service channels.
[firstinitial][lastname]@sportsshoes.com
Format
bbannister@sportsshoes.com
Example
75%
Success rate
News and media
Drapers • March 5, 2024
SportsShoes.com Bolsters Senior Team with Triple Hire
Online retailer SportsShoes.com has strengthened its senior leadership team with the appointment of Dan Cartner as marketing director, Hannah Williamson as head of people, and Gareth Sapstead as head of elevation (brand and content)....more
Bradford Telegraph & Argus • October 26, 2023
SportsShoes.com Opens New Warehouse in Bradford
Bradford-based sports retailer SportsShoes.com has officially opened its new 131,000 sq ft warehouse at Prologis Park in Bradford. The expansion aims to support the company's growth and has created new jobs....more
TheBusinessDesk.com • May 10, 2023
SportsShoes.com to Create 20 Jobs with New Leeds City Hub
SportsShoes.com, the online running shoes, clothing and outdoor gear retailer, is set to open a new creative and tech hub in Leeds. The move to a 2,658 sq ft space at Platform will initially create 20 jobs....more
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