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Sportsnet Canada
What Does Sportsnet Canada Do?
Sportsnet Canada is a leading Canadian English-language sports specialty service. Owned by Rogers Sports & Media, a division of Rogers Communications, Sportsnet offers comprehensive multiplatform sports coverage, including television, radio, online, and mobile. It is the official Canadian national multimedia rights holder for the NHL, and also provides extensive coverage of Major League Baseball (as the official Canadian broadcaster of the Toronto Blue Jays and an MLB national rights holder), the NBA, Canadian and international soccer, and various other sports leagues and events. Sportsnet connects Canadian fans with their favourite sports, teams, and athletes through compelling storytelling, expert analysis, and innovative broadcasting.
Where Is Sportsnet Canada's Headquarters?
HQ Function
The headquarters serves as the nerve centre for Sportsnet's national television, radio, and digital production. It houses broadcast studios, master control facilities, editorial teams, and corporate functions for the sports media brand.
Notable Features:
Features multiple advanced broadcast studios, including the iconic Hockey Central Studio, equipped with cutting-edge technology for live sports coverage, analysis shows, and original programming. The facility is integrated within the larger Rogers media ecosystem.
Work Culture:
A dynamic, fast-paced, and collaborative environment driven by a strong passion for sports. The culture emphasizes teamwork, innovation in sports broadcasting, and a commitment to delivering high-quality, engaging content to Canadian sports fans, often involving deadline-driven work around live events.
HQ Significance:
As the primary hub for Canada's leading sports media provider, the Toronto headquarters is crucial to the national sports landscape, producing and distributing the vast majority of Sportsnet's content and shaping how Canadians consume and interact with sports.
Values Reflected in HQ: The headquarters' advanced technology, comprehensive facilities, and central location reflect Sportsnet's commitment to innovation, excellence in broadcasting, comprehensive sports coverage, and its central role in Canadian sports culture.
Location:
Sportsnet Canada's primary operations and audience are within Canada. However, its content, particularly high-demand NHL games and original productions, may achieve international reach through broadcast agreements facilitated by leagues like the NHL, or through Rogers Communications' owned platforms accessible internationally. Sportsnet also covers major international sporting events for its Canadian viewership and sometimes collaborates with international broadcasters on content and production, reinforcing its role as a key Canadian window to global sports.
Street Address:
333 Bloor Street East
City:
Toronto
State/Province:
Ontario
Country:
Canada
Where Else Does Sportsnet Canada Operate Around the World?
Vancouver, British Columbia, Canada
Address: Co-located within Rogers Sports & Media regional facilities (e.g., Rogers Tower, 475 West Georgia Street, Vancouver)
Supports the Sportsnet Pacific regional feed, delivering tailored content and live game productions for audiences in British Columbia and the Yukon.
Calgary, Alberta, Canada
Address: Co-located within Rogers Sports & Media regional facilities (e.g., Rogers Campus, 530 8th Ave SW, Calgary)
Supports the Sportsnet West regional feed, providing specific content and live productions for audiences in Alberta, Saskatchewan, and Manitoba.
Edmonton, Alberta, Canada
Address: Co-located within Rogers Sports & Media regional facilities (e.g., Rogers Place vicinity or other Rogers offices for production support)
Contributes to the Sportsnet West regional feed, with dedicated coverage for Northern Alberta sports fans.
Montreal, Quebec, Canada
Address: Co-located within Rogers Sports & Media regional facilities (e.g., 1600 Boul. De Maisonneuve O, Montreal)
Ensures comprehensive English-language Sportsnet coverage and presence in the Quebec market for national broadcasts and events.
Buying Intent Signals for Sportsnet Canada
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Sportsnet Canada? Meet the Executive Team
As of April 2025, Sportsnet Canada' leadership includes:
Who's Investing in Sportsnet Canada?
Sportsnet Canada has been backed by several prominent investors over the years, including:
What Leadership Changes Has Sportsnet Canada Seen Recently?
Specific executive team changes directly within the Sportsnet brand are not always widely publicized independently of its parent division, Rogers Sports & Media. Major leadership announcements typically occur at the Rogers Sports & Media level. As of early 2024, no major, publicly announced high-profile appointments or departures exclusively for Sportsnet's top-tier brand leadership roles have been identified within the last 12 months.
What Technology (Tech Stack) Is Used bySportsnet Canada?
Discover the tools Sportsnet Canada uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Sportsnet Canada Email Formats and Examples
As a brand within Rogers Sports & Media, Sportsnet Canada employees may use email addresses associated with the sportsnet.ca domain or the parent Rogers domain (rci.rogers.com). Common formats typically involve first name and last name combinations.
Likely formats include [first].[last]@sportsnet.ca (e.g., john.doe@sportsnet.ca) or [firstinitial][lastname]@sportsnet.ca (e.g., jdoe@sportsnet.ca). Alternatively, Rogers' corporate format [first].[last]@rci.rogers.com may be used.
Format
example.person@sportsnet.ca
Example
80%
Success rate
What's the Latest News About Sportsnet Canada?
Sportsnet.ca • December 29, 2023
Sportsnet Announces Exclusive Multi-Year Partnership with Professional Women’s Hockey League (PWHL)
Sportsnet and the Professional Women’s Hockey League (PWHL) announced a multi-year broadcast partnership, making Sportsnet the exclusive Canadian national television partner of the new league. The agreement includes English-language coverage of the PWHL regular season, the PWHL Playoffs, and the PWHL Championship....more
Sportsnet.ca • September 13, 2023
Sportsnet Announces 2023-24 NHL National Broadcast Schedule, Featuring More Than 300 Games
Sportsnet unveiled its national NHL broadcast schedule for the 2023-24 season, delivering more than 300 national games across its television and streaming platforms. The schedule includes Hockey Night in Canada, Scotiabank Wednesday Night Hockey, and Rogers Hometown Hockey....more
CBC News (via The Canadian Press) • January 29, 2024
Sportsnet, TSN parent companies call on CRTC to change rules to protect traditional broadcasters
Rogers Communications (parent of Sportsnet) and Bell Media (parent of TSN) made submissions to the CRTC, advocating for regulatory changes to address the evolving media landscape and the impact of foreign digital streaming services on Canadian broadcasters and content creation....more
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