HQ Function

The headquarters serves as the central command for Sportsgirl's operations, including design, merchandising, buying, marketing, digital strategy, finance, HR, and overall brand management under the Sussan Group.

Notable Features:

The Sussan Group HQ is a modern, architecturally designed office space intended to foster creativity and collaboration. It likely features open-plan work areas, showrooms for its brands, and facilities supporting a dynamic retail business.

Work Culture:

The work culture is expected to be fast-paced, collaborative, and fashion-forward, reflecting the brand's youthful target audience and the dynamic nature of the retail industry. Emphasis is likely placed on innovation, trend-awareness, and customer engagement.

HQ Significance:

This central location is crucial for strategic decision-making, product development, marketing campaigns, and coordinating national retail and online operations, ensuring brand consistency and responsiveness to market trends.

Values Reflected in HQ: The headquarters likely reflects values such as creativity, innovation, teamwork, and a passion for fashion and the customer experience.

Location:

Sportsgirl's primary operational focus is within Australia, where it has an extensive network of physical retail stores and a significant online presence. The brand also extends its reach internationally through its e-commerce platform, shipping to New Zealand and a curated list of other countries. Core strategic functions such as design, buying, and marketing are managed centrally from its Australian headquarters.

Street Address:

11 Palmer Parade

City:

Cremorne

State/Province:

VIC

Country:

Australia