What Does SportsEngine Do?

Total employees110
HeadquartersMinneapolis
Founded2009

SportsEngine, part of NBC Sports Next, is a leading technology provider of sport relationship management (SRM) software. It serves millions of coaches, parents, athletes, and sport administrators by offering a comprehensive suite of tools designed to streamline the operational complexities of youth sports organizations. These tools include website creation and hosting, online registration and payment processing, team and roster management, scheduling, tournament organization, and mobile communication apps. SportsEngine's mission is to simplify sports administration, enabling participants to dedicate more time and energy to the games they love.

Where Is SportsEngine's Headquarters?

SportsEngine officeSportsEngine officeSportsEngine officeSportsEngine office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the primary hub for SportsEngine's operations, including product development, engineering, sales, marketing, customer support, and strategic planning within the NBC Sports Next division.

Notable Features:

Modern tech office space located in a revitalized area of Northeast Minneapolis, designed to foster collaboration and innovation. Likely features open floor plans, versatile meeting spaces, and employee amenities reflecting a dynamic technology company culture.

Work Culture:

A collaborative, energetic, and tech-driven environment with a strong passion for sports. The culture emphasizes teamwork, innovation, customer-centricity, and supporting the youth sports community. Being part of NBC Sports Next, it also aligns with a broader media and sports entertainment ethos.

HQ Significance:

The Minneapolis headquarters is historically significant as the birthplace of SportsEngine and remains its core operational center, driving innovation in sports technology and supporting a vast network of sports organizations across North America.

Values Reflected in HQ: The headquarters likely reflects values such as innovation, collaboration, community focus (both internal and external sports communities), and a commitment to leveraging technology to improve sports experiences.

Location:

SportsEngine's primary market focus is North America (United States and Canada). However, its web-based platform and services are accessible globally to any sports organization with internet connectivity. As part of NBC Sports Next, there is an increasing potential for expanded international reach and support for global sports events and organizations, leveraging NBCUniversal's worldwide presence. Core functions like platform access for website management, online registration, and team communication tools are available internationally, while dedicated sales and support operations are predominantly geared towards North American clients.

Street Address:

807 Broadway St NE #300

City:

Minneapolis

State/Province:

Minnesota

Country:

USA

Where Else Does SportsEngine Operate Around the World?

No additional office locations available.

Buying Intent Signals for SportsEngine

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading SportsEngine? Meet the Executive Team

As of April 2025, SportsEngine' leadership includes:

Will McIntosh - Executive Vice President, NBC Sports Next
Brett MacKinnon - Senior Vice President & General Manager, Youth & Recreational Sports, NBC Sports Next
Joey Brander - Vice President, Strategy & Operations, Youth & Recreational Sports, NBC Sports Next

Who's Investing in SportsEngine?

SportsEngine has been backed by several prominent investors over the years, including:

NBC Sports Group (a division of Comcast NBCUniversal - Acquirer)

What Leadership Changes Has SportsEngine Seen Recently?

Hire0
Exits0

Specific executive new hires or departures for roles directly branded under 'SportsEngine' within the larger NBC Sports Next organization are not frequently publicized as distinct 'SportsEngine' announcements. Leadership changes and appointments are typically communicated at the broader NBC Sports Next or NBCUniversal level. Based on publicly available information from the last 12 months, there have been no major, widely reported executive hires or exits specifically for top-tier SportsEngine-dedicated leadership roles that would be distinct from NBC Sports Next leadership announcements.

What Technology (Tech Stack) Is Used bySportsEngine?

Discover the tools SportsEngine uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SportsEngine Email Formats and Examples

SportsEngine, as part of NBC Sports Next, likely utilizes email formats common within NBCUniversal and its subsidiaries. The primary domain is expected to be @sportsengine.com, though some employees in integrated roles might use @nbcuni.com or @nbcsports.com.

The most common email format is believed to be [first].[last]@sportsengine.com. Another possible format is [first_initial][last]@sportsengine.com.

Format

jane.doe@sportsengine.com

Example

85%

Success rate

What's the Latest News About SportsEngine?

sportsengine.com • September 12, 2023

SportsEngine Hockey Announces Multi-Year Partnership with the North American Hockey League (NAHL)

SportsEngine Hockey and the North American Hockey League (NAHL) entered into a multi-year technology partnership, designating SportsEngine as an Official Technology Partner of the NAHL, NA3HL, and NAPHL. The collaboration aims to enhance league operations through SportsEngine's suite of digital tools....more

sportsvideo.org • January 29, 2024

NBC Sports Next Partners With NFL For Flag Football Pro Bowl Games, Leveraging SportsEngine Technology

NBC Sports Next collaborated with the National Football League (NFL) for the NFL Flag Championships at the Pro Bowl Games, utilizing its SportsEngine Play streaming service and other sports technology solutions. This partnership highlights the capabilities of SportsEngine's platform in supporting major youth sports events....more

businesswire.com • July 26, 2023

USA Swimming, NBC Sports Next Announce Multi-Year Partnership Extension for SportsEngine

USA Swimming and NBC Sports Next announced a multi-year extension of their partnership, continuing to leverage SportsEngine as the organization's exclusive online membership registration technology provider. The collaboration aims to support USA Swimming's 400,000 members through enhanced digital services....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including SportsEngine, are just a search away.