What Does Hudl Do?

Total employees3200
HeadquartersLincoln
Founded2006

Sportscode is a powerful and widely-used video analysis software suite, now a flagship product of Hudl, designed for elite sports coaches, analysts, and athletes. It enables users to capture, code, analyze, and share video and statistical data to gain deep insights into performance, scout opponents, and develop game-winning strategies. Sportscode is utilized by top professional teams, Olympic programs, and collegiate sports across the globe, offering sophisticated tools for detailed event tagging, data visualization, and collaborative review. Its integration into the Hudl ecosystem further enhances its capabilities, connecting analysis with broader team communication and development platforms.

Where Is Hudl's Headquarters?

Hudl officeHudl officeHudl officeHudl office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the global headquarters for Hudl, housing core functions such as executive leadership, product development (including ongoing innovation for Sportscode), engineering, marketing, sales, and global operations.

Notable Features:

The HQ is known for its modern, open-plan office design fostering collaboration. It's situated in a vibrant, redeveloped downtown area with numerous amenities and a strong tech community presence.

Work Culture:

Hudl's work culture is often described as innovative, fast-paced, and passionate about sports and technology. There's a strong emphasis on teamwork, user feedback, and empowering athletes and coaches.

HQ Significance:

The Lincoln HQ is significant as the birthplace of Hudl and the central hub driving its global strategy and product innovation, including the evolution of Sportscode, which was originally developed by Sportstec before its acquisition by Hudl.

Values Reflected in HQ: The HQ environment reflects Hudl's values of innovation, collaboration, customer focus ('We Champion the Athlete'), and a 'Win Together' mentality.

Location:

Hudl, and its Sportscode product, have a significant global footprint, serving tens of thousands of teams and millions of users across more than 40 sports in over 100 countries. Functions supported globally include localized sales and customer support, product development catering to international sports nuances, and business development to expand into new markets and sports verticals. Their platform is used from grassroots to elite professional levels worldwide.

Street Address:

600 P St, Suite 400

City:

Lincoln

State/Province:

Nebraska

Country:

USA

Where Else Does Hudl Operate Around the World?

London, UK

Address: WeWork, 1 Waterhouse Square, Holborn, London, EC1N 2ST, UK

Key operational center for European market penetration, client relations, and tailoring solutions like Sportscode to regional sporting needs.

Sydney, Australia

Address: Level 5, 60 Martin Place, Sydney, NSW 2000, Australia

Supports a strong existing Sportscode user base in Australia and New Zealand (especially in AFL, NRL, Rugby Union, Cricket) and drives expansion across Asia-Pacific.

Omaha, Nebraska, USA

Address: 15160 Omaha St, Omaha, NE 68118, USA

Provides additional operational capacity and talent pool access within Hudl's home state of Nebraska.

Buying Intent Signals for Hudl

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Hudl? Meet the Executive Team

As of April 2025, Hudl' leadership includes:

David Graff - Chief Executive Officer
John Wirtz - Chief Product Officer
Brian Kaiser - Chief Technology Officer
Matt Mueller - Chief Operating Officer
Courtney Rodgers - Chief People Officer
Sam Lloyd - Senior Vice President, Elite

Who's Investing in Hudl?

Hudl has been backed by several prominent investors over the years, including:

Bain Capital Tech Opportunities
Accel
Nelnet
Jeff Raikes
Eric Schmidt (Tomorrow Ventures)

What Leadership Changes Has Hudl Seen Recently?

Hire0
Exits0

Hudl generally announces major executive changes through official press releases or internal communications. Public information on specific hires/exits within the last 12 months may be limited. The leadership team has shown stability, with a focus on strategic growth.

What Technology (Tech Stack) Is Used byHudl?

Discover the tools Hudl uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Hudl Email Formats and Examples

Hudl primarily uses the [first].[last]@hudl.com and [first_initial][last]@hudl.com email formats. These are common structures for corporate communication.

[first].[last]@hudl.com, [first_initial][last]@hudl.com

Format

jane.doe@hudl.com, jdoe@hudl.com

Example

90%

Success rate

What's the Latest News About Hudl?

Hudl Blog • October 24, 2023

Hudl Reimagines the Future of Performance Analysis with an All-New Sportscode Experience

Hudl announced a significant update to Sportscode, aiming to deliver a faster, more flexible, and connected analysis experience. The reimagined Sportscode features a new interface, enhanced customization, and deeper integration with the Hudl platform....more

Hudl Blog • January 19, 2023

Hudl Acquires RealTrack Systems, Adding Industry-Leading Athlete Monitoring Capabilities to its Performance Analysis Solutions

Hudl acquired RealTrack Systems, a Spanish company specializing in athlete tracking and monitoring. This acquisition aims to integrate advanced GPS and performance data into Hudl's ecosystem, complementing tools like Sportscode with richer athlete insights....more

Sports Video Group • May 16, 2024

Hudl Taps LTN for Live Event Versioning and Distribution Workflow

Hudl is partnering with LTN to enhance its live streaming capabilities, allowing for customized versions of events to be distributed globally. This strengthens Hudl's offering for broadcasting and content delivery, which indirectly benefits users who rely on timely video access for analysis with tools like Sportscode....more

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