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Sportscode is a powerful and widely-used video analysis software suite, now a flagship product of Hudl, designed for elite sports coaches, analysts, and athletes. It enables users to capture, code, analyze, and share video and statistical data to gain deep insights into performance, scout opponents, and develop game-winning strategies. Sportscode is utilized by top professional teams, Olympic programs, and collegiate sports across the globe, offering sophisticated tools for detailed event tagging, data visualization, and collaborative review. Its integration into the Hudl ecosystem further enhances its capabilities, connecting analysis with broader team communication and development platforms.
Serves as the global headquarters for Hudl, housing core functions such as executive leadership, product development (including ongoing innovation for Sportscode), engineering, marketing, sales, and global operations.
The HQ is known for its modern, open-plan office design fostering collaboration. It's situated in a vibrant, redeveloped downtown area with numerous amenities and a strong tech community presence.
Hudl's work culture is often described as innovative, fast-paced, and passionate about sports and technology. There's a strong emphasis on teamwork, user feedback, and empowering athletes and coaches.
The Lincoln HQ is significant as the birthplace of Hudl and the central hub driving its global strategy and product innovation, including the evolution of Sportscode, which was originally developed by Sportstec before its acquisition by Hudl.
Hudl, and its Sportscode product, have a significant global footprint, serving tens of thousands of teams and millions of users across more than 40 sports in over 100 countries. Functions supported globally include localized sales and customer support, product development catering to international sports nuances, and business development to expand into new markets and sports verticals. Their platform is used from grassroots to elite professional levels worldwide.
600 P St, Suite 400
Lincoln
Nebraska
USA
Address: WeWork, 1 Waterhouse Square, Holborn, London, EC1N 2ST, UK
Key operational center for European market penetration, client relations, and tailoring solutions like Sportscode to regional sporting needs.
Address: Level 5, 60 Martin Place, Sydney, NSW 2000, Australia
Supports a strong existing Sportscode user base in Australia and New Zealand (especially in AFL, NRL, Rugby Union, Cricket) and drives expansion across Asia-Pacific.
Address: 15160 Omaha St, Omaha, NE 68118, USA
Provides additional operational capacity and talent pool access within Hudl's home state of Nebraska.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Hudl' leadership includes:
Hudl has been backed by several prominent investors over the years, including:
Hudl generally announces major executive changes through official press releases or internal communications. Public information on specific hires/exits within the last 12 months may be limited. The leadership team has shown stability, with a focus on strategic growth.
Discover the tools Hudl uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Hudl primarily uses the [first].[last]@hudl.com and [first_initial][last]@hudl.com email formats. These are common structures for corporate communication.
[first].[last]@hudl.com, [first_initial][last]@hudl.com
Format
jane.doe@hudl.com, jdoe@hudl.com
Example
90%
Success rate
Hudl Blog • October 24, 2023
Hudl announced a significant update to Sportscode, aiming to deliver a faster, more flexible, and connected analysis experience. The reimagined Sportscode features a new interface, enhanced customization, and deeper integration with the Hudl platform....more
Hudl Blog • January 19, 2023
Hudl acquired RealTrack Systems, a Spanish company specializing in athlete tracking and monitoring. This acquisition aims to integrate advanced GPS and performance data into Hudl's ecosystem, complementing tools like Sportscode with richer athlete insights....more
Sports Video Group • May 16, 2024
Hudl is partnering with LTN to enhance its live streaming capabilities, allowing for customized versions of events to be distributed globally. This strengthens Hudl's offering for broadcasting and content delivery, which indirectly benefits users who rely on timely video access for analysis with tools like Sportscode....more
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