Sportsbet
Sportsbet's Overview
Sportsbet Pty Ltd is Australia's largest online betting agency, offering a wide range of sports and racing betting markets. Known for its innovative products, extensive market coverage, and engaging marketing campaigns, Sportsbet has established a significant presence in the Australian wagering landscape. The company focuses on providing a user-friendly platform for both novice and experienced bettors, emphasizing responsible gambling practices. Sportsbet is part of Flutter Entertainment plc, a global sports betting and gaming group.
Where is Sportsbet's Headquarters?
HQ Function
Serves as the central hub for Sportsbet's Australian operations, including management, marketing, technology development, customer support strategy, and corporate functions.
Notable Features:
Modern office facilities designed to foster collaboration and innovation, equipped with advanced technology infrastructure. Often features open-plan layouts and employee amenities reflecting a dynamic tech company.
Work Culture:
Characterized by a fast-paced, innovative, and results-driven environment. Emphasizes teamwork, a passion for sports, and a customer-centric approach. Often described as energetic and informal, yet professional.
HQ Significance:
The Melbourne HQ is pivotal for Sportsbet's strategic decision-making, product development, and market operations within Australia, solidifying its position as a market leader.
Values Reflected in HQ: The headquarters' design and operations aim to reflect Sportsbet's values of innovation, customer focus, agility, and collaboration.
Location:
While Sportsbet's operations are focused primarily on the Australian market, its global presence and capabilities are significantly enhanced through its parent company, Flutter Entertainment plc. Flutter is a global leader in sports betting and gaming, with a portfolio of international brands and operations in numerous countries. This connection provides Sportsbet with access to global best practices, technology advancements, and a vast network of expertise, supporting its product development, risk management, and operational excellence.
Street Address:
Level 11, 367 Collins Street
City:
Melbourne
State/Province:
VIC
Country:
Australia
Sportsbet's Global Presence
Darwin, Northern Territory/Australia
Address: Fannie Bay Racecourse, Dick Ward Drive, Fannie Bay, Darwin NT 0820 (Postal: GPO Box 228, Darwin NT 0801)
Ensures adherence to Northern Territory gambling laws and regulations, manages licensing requirements, and supports Northern Territory-specific operations.
Sydney, New South Wales/Australia
Address: Specific public address for a large operational office in Sydney beyond marketing/sales teams is not prominently advertised, but presence is noted for certain functions.
Strengthens presence in a key Australian market, access to tech and marketing talent, and supports national operations.
Buying Intent Signals for Sportsbet
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Sportsbet
As of April 2025, Sportsbet' leadership includes:
Investors of Sportsbet
Sportsbet has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Sportsbet has maintained a relatively stable core executive team. Any significant changes are typically announced by its parent company, Flutter Entertainment, or through major industry news channels. No major publicly announced high-profile hires or exits specifically for the Sportsbet executive team have been prominent in the last 12 months based on readily available public information.
Technology (Tech Stack) used by Sportsbet
Discover the tools Sportsbet uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Sportsbet Email Formats and Examples
Sportsbet commonly uses standard corporate email formats. The most prevalent format is typically [first_initial][last] or [first].[last] @sportsbet.com.au.
[first].[last]@sportsbet.com.au or [first_initial][last]@sportsbet.com.au
Format
john.doe@sportsbet.com.au
Example
80%
Success rate
News and media
Racing.com • May 29, 2024
Sportsbet takes naming rights for Pakenham Cup
Sportsbet has been announced as the new naming rights partner for the Pakenham Cup, one of Victoria's key country racing events. The partnership highlights Sportsbet's continued investment and support in the Australian racing industry....more
The Guardian • April 5, 2024
Sportsbet warns NT inducements ban will make it 'impossible' to compete with illegal offshore operators
Sportsbet voiced concerns that a proposed ban on gambling inducements in the Northern Territory could negatively impact licensed operators' ability to compete against illegal offshore betting sites, potentially harming consumer protection efforts....more
Flutter Entertainment PLC Results • February 22, 2024
Flutter Entertainment 2023 Full Year Results
Flutter Entertainment's full-year results for 2023 highlighted strong performance in its Australian division, primarily driven by Sportsbet. Sportsbet showed resilience and market leadership despite evolving regulatory landscapes, contributing significantly to Flutter's overall revenue....more
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