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Sports Unlimited is a premier multi-channel retailer specializing in sporting goods, athletic apparel, and footwear. We are passionately committed to equipping athletes and enthusiasts of all levels with high-quality products, expert guidance, and an unparalleled shopping experience, both through our dynamic e-commerce platform and our welcoming retail stores. Our core mission is to inspire and foster active lifestyles, empowering our customers to achieve their personal fitness goals and sporting ambitions.
The headquarters serves as the central hub for corporate strategy, global operations management, innovative product development, brand marketing, finance, and human resources.
Our Denver HQ boasts state-of-the-art product testing labs, an advanced employee fitness center with an indoor track and climbing wall, collaborative open-plan workspaces, and a sustainable building design that is LEED Gold certified.
Sports Unlimited fosters a dynamic, collaborative, and innovative work culture. We are passionate about sports, wellness, and the outdoors, encouraging a team-oriented environment where employees are empowered to contribute and grow. Work-life balance and employee well-being are key priorities.
The headquarters is significant as it centralizes key decision-making processes, drives innovation for the brand, and reflects our commitment to sustainability and employee engagement. It's the nerve center for our global retail and e-commerce operations.
Sports Unlimited maintains a significant global presence, supporting worldwide operations through a sophisticated e-commerce platform offering international shipping, strategically located regional offices, and a global network of sourcing and distribution partners across North America, Europe, and Asia. Key functions supported globally include online retail and customer service available in multiple languages, comprehensive supply chain management and logistics, international product sourcing and quality control, and globally coordinated digital marketing campaigns.
123 Peakview Drive
Denver
CO
USA
Address: 456 Innovation Way, Austin, TX 78701, USA
To tap into Austin's rich tech talent pool and foster digital innovation, ensuring Sports Unlimited remains at the forefront of online retail technology in the sports sector.
Address: Singel 250, 1016 AB Amsterdam, Netherlands
To serve as a strategic base for penetrating and growing in the European market, adapting our global strategy to local preferences, and strengthening customer relationships across the continent.
Address: 18 Bund East Road, Huangpu District, Shanghai, China
To optimize our global sourcing strategy, maintain high product quality standards, and ensure efficient supply chain operations from the key manufacturing hubs in the Asia-Pacific region.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Sports Unlimited' leadership includes:
Sports Unlimited has been backed by several prominent investors over the years, including:
Over the past 12 months, Sports Unlimited has focused on strengthening its executive leadership by appointing a new Chief Technology Officer to drive digital innovation and a new Chief Operating Officer to optimize global operations. There were no major executive departures during this period, indicating stability at the top.
Discover the tools Sports Unlimited uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Sports Unlimited primarily utilizes two common email formats for its employees: [first_initial][last]@sportsunlimited.com and [first].[last]@sportsunlimited.com. The specific format can vary by department or tenure.
[first_initial][last]@sportsunlimited.com (e.g., jdoe@sportsunlimited.com) OR [first].[last]@sportsunlimited.com (e.g., jane.doe@sportsunlimited.com)
Format
schen@sportsunlimited.com
Example
90%
Success rate
RetailTech Forward • May 15, 2024
Sports Unlimited today launched an innovative augmented reality (AR) feature within its mobile application. This allows customers to virtually try on footwear and apparel, and visualize sporting equipment in their own spaces, aiming to significantly enhance the online shopping experience and reduce return rates....more
Sustainable Business Chronicle • February 20, 2024
Sports Unlimited published its 2023 Impact Report, detailing significant progress in its sustainability initiatives. Key achievements include a 20% reduction in packaging waste and increased use of recycled materials in its 'EcoStride' product line, reinforcing its commitment to environmental responsibility....more
Global Sports Retailer Weekly • October 05, 2023
Sports Unlimited is set to expand its European footprint by launching online stores and planning flagship retail locations in Germany, France, and Spain. This move is part of a broader strategy to capture a larger share of the lucrative European sports and outdoor market....more
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