What Does Sports Illustrated Do?

Total employees709
HeadquartersNew York
Founded

Sports Illustrated (SI) is an American sports media franchise owned by Authentic Brands Group (ABG). Founded in 1954, it was the first weekly sports magazine to reach a circulation of one million and has grown into a multimedia entity. For decades, SI has been renowned for its award-winning journalism, iconic photography, and its signature Swimsuit Issue. The publication covers a wide range of sports, providing in-depth analysis, scores, news, and feature stories. As of March 2024, Minute Media is the publisher of Sports Illustrated's digital and print editions, aiming to continue its legacy while innovating for the future of sports media.

Where Is Sports Illustrated's Headquarters?

Sports Illustrated officeSports Illustrated officeSports Illustrated officeSports Illustrated office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters of Authentic Brands Group, the owner of Sports Illustrated, oversees brand strategy, licensing, and business development for its portfolio of brands, including SI. Minute Media, the publisher, handles editorial, content production, and distribution from its operational centers.

Notable Features:

ABG's headquarters is located in the heart of Manhattan, a central hub for media, fashion, and business. The office space is designed to be modern and collaborative.

Work Culture:

The work culture at Authentic Brands Group is typically described as dynamic, fast-paced, and brand-focused, emphasizing innovation and growth. Minute Media fosters a tech-driven, collaborative, and global media environment.

HQ Significance:

New York City is a global center for media and publishing, making it a strategic location for both the brand owner (ABG) and the publisher (Minute Media) of Sports Illustrated to manage a historic and influential sports media brand.

Values Reflected in HQ: The choice of New York City for headquarters reflects ambitions of global reach, industry leadership, and access to top talent in media, marketing, and technology.

Location:

Sports Illustrated, through its digital platforms managed by Minute Media, reaches a global audience. Minute Media has offices and operational capabilities in North America, Europe, Asia, and Latin America, supporting content creation, distribution, and monetization worldwide. While traditionally a US-focused brand, its online presence allows for international readership and engagement with its sports coverage and iconic features.

Street Address:

1411 Broadway

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Sports Illustrated Operate Around the World?

New York, NY/USA (Minute Media)

Address: Undisclosed, but Minute Media has a significant presence in New York City.

Serves as the main center for SI's content creation and publishing activities for North America.

London, UK (Minute Media)

Address: Undisclosed, Minute Media has a London office.

Supports European operations and content strategy for Minute Media's portfolio.

Tel Aviv, Israel (Minute Media)

Address: Undisclosed, Minute Media has a significant R&D and operations office in Tel Aviv.

Focuses on technological innovation and platform development for Minute Media's global operations.

Buying Intent Signals for Sports Illustrated

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Sports Illustrated? Meet the Executive Team

As of April 2025, Sports Illustrated' leadership includes:

Jamie Salter - Founder, Chairman & CEO, Authentic Brands Group (Owner of Sports Illustrated)
Nick Woodhouse - President & CMO, Authentic Brands Group (Owner of Sports Illustrated)
Asaf Peled - Co-founder & CEO, Minute Media (Publisher of Sports Illustrated)
Stephen Cannella - Co-Editor-in-Chief (former, status under Minute Media TBD or role may change)
Ryan Hunt - Co-Editor-in-Chief (former, status under Minute Media TBD or role may change)

Who's Investing in Sports Illustrated?

Sports Illustrated has been backed by several prominent investors over the years, including:

Authentic Brands Group (Owner, Private Equity Backed)
BlackRock (Investor in ABG)
General Atlantic (Investor in ABG)
Leonard Green & Partners (Investor in ABG)
CVC Capital Partners (Investor in ABG)
HPS Investment Partners (Investor in ABG)

What Leadership Changes Has Sports Illustrated Seen Recently?

Hire0
Exits2

The past year has seen significant upheaval for Sports Illustrated, primarily marked by the termination of The Arena Group's publishing license and the subsequent appointment of Minute Media as the new publisher. This transition led to widespread layoffs impacting SI staff and leadership changes at The Arena Group prior to the license termination.

Departures

Ross Levinsohn, Ross Levinsohn departed as CEO of The Arena Group amid financial challenges and restructuring.
The Arena Group Staff (SI Union), A large number of Sports Illustrated unionized staff were laid off by The Arena Group following the news of the license revocation by ABG.

New Appointments:

Minute Media, Authentic Brands Group announced Minute Media as the new publisher for Sports Illustrated's print and digital platforms.

What Technology (Tech Stack) Is Used bySports Illustrated?

Discover the tools Sports Illustrated uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sports Illustrated Email Formats and Examples

With Minute Media now managing Sports Illustrated, email formats for staff would likely follow Minute Media's corporate structure. Common formats at media and tech companies include [first].[last]@[companydomain].com or [first_initial][last]@[companydomain].com.

[first].[last]@minutemedia.com or [first_initial][last]@minutemedia.com

Format

jane.doe@minutemedia.com or jdoe@minutemedia.com

Example

75%

Success rate

What's the Latest News About Sports Illustrated?

The New York TimesMarch 18, 2024

Sports Illustrated news title: Sports Illustrated Finds New Publisher in Minute Media

Authentic Brands Group, the owner of Sports Illustrated, announced a long-term partnership with Minute Media to publish the sports magazine and its website, ending a period of uncertainty for the iconic brand....more

CNN BusinessJanuary 19, 2024

Sports Illustrated news title: Sports Illustrated lays off most of its staff after publisher’s license is revoked

The Arena Group, which published Sports Illustrated, laid off most, if not all, of its unionized staff after Authentic Brands Group revoked its license to operate the publication....more

AxiosDecember 6, 2023

Sports Illustrated news title: Arena Group CEO Ross Levinsohn steps down

Ross Levinsohn stepped down as CEO of The Arena Group, the publisher of Sports Illustrated, amid a company overhaul led by new majority investor Manoj Bhargava....more

Associated PressMay 9, 2024

Sports Illustrated news title: Sports Illustrated’s new publisher says it will continue print editions and swimsuit issue

Minute Media, the new publisher of Sports Illustrated, has committed to continuing the print editions of the magazine, including the renowned swimsuit issue, and aims to hire many former SI staffers....more

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