What Does Sportcal Do?

Total employees70
HeadquartersLondon
Founded1991

Sportcal was a prominent global provider of sports market intelligence, offering in-depth data, news, and analysis covering events, sponsorships, media rights, and social media in the sports industry. Founded in 1991, it served federations, rights holders, agencies, broadcasters, and brands worldwide. In 2016, Sportcal was acquired by GlobalData plc, a leading data and analytics company. Sportcal's expertise and assets have since been integrated into GlobalData's broader offering, significantly enhancing its sports intelligence capabilities and continuing to serve the global sports business community under the GlobalData umbrella.

Where Is Sportcal's Headquarters?

Sportcal officeSportcal officeSportcal officeSportcal office
*Images sourced via web search. Rights belong to original owners

HQ Function

The historical London HQ served as the central hub for Sportcal's research, data analysis, editorial content creation, sales, and client support operations for its sports market intelligence services.

Notable Features:

Located in a modern office building in a central London business district, facilitating access for clients and talent. No specific unique architectural highlights were noted for Sportcal's leased office space.

Work Culture:

As a specialized intelligence firm, Sportcal's work culture likely fostered meticulous research, analytical thinking, collaboration, and a fast-paced environment to keep up with the dynamic sports industry. Emphasis would have been on accuracy and delivering actionable insights.

HQ Significance:

The London HQ was the nerve center of Sportcal's global operations, from which it built its reputation as a leading authority in sports business intelligence before its acquisition by GlobalData.

Values Reflected in HQ: The choice of a central London location reflected professionalism, a commitment to being at the heart of the business community, and accessibility for international clients and partners.

Location:

Historically, Sportcal provided global sports market intelligence with worldwide event and deal coverage. Its client base was international, spanning all continents. Following its integration into GlobalData, this global reach is amplified through GlobalData's extensive network of analysts, researchers, and offices worldwide, ensuring comprehensive coverage of the sports industry across diverse geographical markets and sectors.

Street Address:

Holborn Gate, 330 High Holborn (Historical Sportcal Address)

City:

London

State/Province:

N/A (England)

Country:

United Kingdom

Where Else Does Sportcal Operate Around the World?

Lausanne, Switzerland

Address: Avenue de Rhodanie 40, 1007 Lausanne (Historical)

To facilitate direct engagement with major sports governing bodies, understand European market nuances, and support Sportcal's data gathering and client relations in the region.

Buying Intent Signals for Sportcal

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Sportcal? Meet the Executive Team

As of April 2025, Sportcal' leadership includes:

Mike Laflin - Founder and CEO (Pre-Acquisition)
Ross Biddiscombe - Head of Media (Pre-Acquisition)
Kelli Nelson - Head of Americas (Pre-Acquisition)

Who's Investing in Sportcal?

Sportcal has been backed by several prominent investors over the years, including:

Privately Held (Primarily founder-owned before acquisition)
GlobalData plc (Acquirer in 2016)

What Leadership Changes Has Sportcal Seen Recently?

Hire0
Exits0

As Sportcal was acquired by GlobalData in 2016 and its brand and operations fully integrated, there are no 'Sportcal' specific executive movements. Any relevant leadership changes occur within GlobalData's sports intelligence division, which incorporates Sportcal's legacy.

Departures

N/A, No departures for 'Sportcal' as a distinct entity in the last 12 months.

New Appointments:

N/A, No new appointments for 'Sportcal' as a distinct entity in the last 12 months.

What Technology (Tech Stack) Is Used bySportcal?

Discover the tools Sportcal uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sportcal Email Formats and Examples

Historical Sportcal email formats (e.g., ending in @sportcal.com) are no longer active. For inquiries related to former Sportcal services or current sports intelligence offerings, communications would use GlobalData plc's email formats. Common corporate formats are often [first_initial][last] or [first].[last].

GlobalData commonly uses [firstinitial][lastname]@globaldata.com or [firstname].[lastname]@globaldata.com

Format

jdoe@globaldata.com or jane.doe@globaldata.com

Example

80%

Success rate

What's the Latest News About Sportcal?

GlobalData • December 7, 2016

Sportcal Acquired by GlobalData Plc

GlobalData Plc announced its acquisition of Sportcal, a leading sports market intelligence company. The acquisition aimed to strengthen GlobalData's existing sports research and analysis capabilities by integrating Sportcal's comprehensive data, insights, and client base....more

SportBusiness • May 15, 2023

GlobalData Sport (incorporating Sportcal's legacy) extends with World Rowing

GlobalData Sport, which includes the expertise and data assets from the former Sportcal, extended its partnership with World Rowing to provide data intelligence services. This highlights the continued application of Sportcal's legacy capabilities within the GlobalData framework....more

GlobalData Sport • Ongoing

Sportcal's Legacy Continues within GlobalData Sport

Sportcal's extensive sports intelligence data and analytical frameworks are now integral to GlobalData Sport. GlobalData continues to publish reports, analyses, and news on the sports industry, leveraging the foundational work and expertise established by Sportcal, serving clients across the global sports ecosystem....more

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