What Does Sportable Do?

Total employees150
HeadquartersLondon
Founded2015

Sportable Technologies Ltd is a pioneering sports technology company specializing in advanced player and ball tracking solutions for professional sports, primarily rugby and soccer. Their innovative systems, utilizing RFID technology and sophisticated algorithms, deliver real-time, accurate data and analytics. This empowers teams with deeper tactical insights, broadcasters with richer storytelling capabilities, and fans with a more engaging viewing experience. Sportable aims to revolutionize how sports are understood, coached, and consumed by providing precise, actionable information on every aspect of the game.

Where Is Sportable's Headquarters?

Sportable officeSportable officeSportable officeSportable office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the global headquarters for research and development, product innovation, engineering, data science, commercial operations, and strategic management.

Notable Features:

Located within Huckletree West, a prominent tech and creative co-working hub in London's White City, offering a modern, collaborative environment with shared amenities, event spaces, and networking opportunities with other innovative companies.

Work Culture:

A dynamic, innovative, and collaborative work environment. Employees are typically passionate about sports, technology, and data. The culture encourages problem-solving, agility, and a drive to push the boundaries of sports analytics.

HQ Significance:

The London HQ is central to Sportable's global strategy, product development lifecycle, and partnerships with major sports leagues and media companies. Its location in a tech hub facilitates talent acquisition and industry collaboration.

Values Reflected in HQ: The choice of a vibrant co-working space reflects values of innovation, collaboration, agility, and community engagement within the tech ecosystem.

Location:

Sportable Technologies supports sports organizations globally, with its technology deployed in various leagues and tournaments across Europe, North America, and Australasia. While core R&D and operations are centralized in London, the company has a significant global reach through partnerships with major sports leagues (e.g., in rugby and soccer), teams, and broadcasters. Their solutions are utilized to capture data and provide analytics for international sporting events, demonstrating a functional presence wherever their technology is adopted and supported by regional personnel or partners.

Street Address:

Huckletree West, Media Works, 191 Wood Lane

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does Sportable Operate Around the World?

New York City Metro Area, USA

Address: Specific address not publicly listed; likely a flexible workspace or regional hub supporting US operations.

To expand Sportable's footprint in the key North American sports technology market, manage partnerships with US leagues and teams, and provide localized support and services to clients in the region.

Buying Intent Signals for Sportable

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Sportable? Meet the Executive Team

As of April 2025, Sportable' leadership includes:

Dugald Macdonald - Co-founder & Chief Executive Officer
Pete Husemeyer - Co-founder & Chief Technology Officer
Dan Davids - Chief Commercial Officer

Who's Investing in Sportable?

Sportable has been backed by several prominent investors over the years, including:

ADvantage
Ryan Sports Ventures
Correlation VC
GPS Ventures
Bucks New University

What Leadership Changes Has Sportable Seen Recently?

Hire0
Exits0

There have been no widely publicized major C-level executive hires or departures at Sportable Technologies Ltd in the last 12 months. The core leadership team appears to be stable, focusing on product development and market expansion. Any senior role changes are likely internal promotions or hires not announced as major corporate news.

What Technology (Tech Stack) Is Used bySportable?

Discover the tools Sportable uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sportable Email Formats and Examples

Sportable Technologies Ltd commonly uses the email format [first_name]@sportable.com. This direct format is often adopted by agile technology companies for its simplicity and ease of communication.

[first]@sportable.com

Format

dugald@sportable.com

Example

90%

Success rate

What's the Latest News About Sportable?

SportsPro Media • 2024-03-21

Sportable Technologies and Gilbert Extend Smart Ball Partnership Until 2027

Sportable Technologies and Gilbert Rugby have extended their partnership to supply smart ball technology for elite rugby competitions, including the Six Nations championship, through 2027. This collaboration continues to provide deep data insights for teams, broadcasters, and fans....more

Sportico • 2024-02-01

Sportable Technologies and Hawk-Eye Partner with Major League Rugby for Enhanced Data

Sportable Technologies and Hawk-Eye Innovations have formed a partnership with Major League Rugby (MLR) to deliver advanced officiating and data solutions. This initiative integrates Sportable's ball-tracking technology with Hawk-Eye's optical tracking to improve game integrity and fan engagement in the US-based rugby league....more

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