Spoonflower is a global e-commerce platform that empowers individuals to design, print, and sell their own custom-designed fabric, wallpaper, and home decor items. It connects a vast community of independent artists with consumers looking for unique, personalized products. Spoonflower utilizes on-demand digital printing technology and emphasizes eco-friendly, sustainable manufacturing processes. Acquired by Shutterfly in 2021, Spoonflower continues to foster creativity and self-expression for makers and designers worldwide.
Serves as the administrative and brand management hub for Spoonflower within the Shutterfly organization, coordinating with design, marketing, and operational teams. Core manufacturing facilities are also located in Durham and Berlin.
Located in a modern office park within the Research Triangle area, known for its dynamic tech and innovation ecosystem. The office likely features contemporary design to foster creativity and collaboration.
A blend of Spoonflower's original creative, maker-centric culture with Shutterfly's broader corporate environment. Emphasis on innovation, diversity, customer satisfaction, remote work flexibility, and sustainable practices.
Represents the integration of Spoonflower into Shutterfly while maintaining its strong brand identity and connection to its North Carolina origins, a key region for textiles and technology. It's central to the Spoonflower brand's operations and strategy.
Spoonflower supports a global community of designers and customers through its online platform. Manufacturing operations are strategically located in Durham, NC (USA) for the Americas and other international markets, and in Berlin, Germany, for European markets. This dual-continent production capability allows for efficient worldwide shipping, reduced environmental impact, and quicker turnaround times for its on-demand printed products.
2810 Meridian Pkwy, Suite 176
Durham
NC
USA
Address: Mainzer Str. 10e, 12053 Berlin, Germany
To serve the growing European market effectively by providing local, on-demand manufacturing, reducing carbon footprint from transatlantic shipping, and catering to regional design preferences and customer support needs.
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As of April 2025, Spoonflower' leadership includes:
Spoonflower has been backed by several prominent investors over the years, including:
The most significant executive change impacting Spoonflower in the last 12 months occurred at its parent company, Shutterfly, with a transition in the CEO role.
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Spoonflower, being part of Shutterfly, may follow Shutterfly's corporate email structure or maintain its historical format. A common format for technology and e-commerce companies is often a combination of first name, last name, or first initial and last name.
[first_initial][last]@spoonflower.com
Format
jdoe@spoonflower.com
Example
90%
Success rate
Shutterfly Press Release / Multiple news outlets • February 7, 2024
Shutterfly, Spoonflower's parent company, announced the appointment of Sally Pofcher as Chief Executive Officer, succeeding Hilary Schneider. This leadership change at the parent company level guides the overall strategy for its brands, including Spoonflower....more
Spoonflower Blog / PR Newswire • December 5, 2023
Spoonflower partnered with Pantone to launch a design challenge celebrating 'Peach Fuzz' as the Color of the Year 2024, engaging its global community of artists to create unique designs inspired by the hue....more
Business Wire • September 19, 2023
Spoonflower launched Spoonflower Studio, a new online course program aimed at helping designers and creators enhance their skills in surface pattern design, digital tools, and entrepreneurship within the creative market....more
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