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Spoonflower's Overview

Total employees197
HeadquartersDurham
Founded

Spoonflower is a global e-commerce platform that empowers individuals to design, print, and sell their own custom-designed fabric, wallpaper, and home decor items. It connects a vast community of independent artists with consumers looking for unique, personalized products. Spoonflower utilizes on-demand digital printing technology and emphasizes eco-friendly, sustainable manufacturing processes. Acquired by Shutterfly in 2021, Spoonflower continues to foster creativity and self-expression for makers and designers worldwide.

Where is Spoonflower's Headquarters?

Spoonflower officeSpoonflower officeSpoonflower officeSpoonflower office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the administrative and brand management hub for Spoonflower within the Shutterfly organization, coordinating with design, marketing, and operational teams. Core manufacturing facilities are also located in Durham and Berlin.

Notable Features:

Located in a modern office park within the Research Triangle area, known for its dynamic tech and innovation ecosystem. The office likely features contemporary design to foster creativity and collaboration.

Work Culture:

A blend of Spoonflower's original creative, maker-centric culture with Shutterfly's broader corporate environment. Emphasis on innovation, diversity, customer satisfaction, remote work flexibility, and sustainable practices.

HQ Significance:

Represents the integration of Spoonflower into Shutterfly while maintaining its strong brand identity and connection to its North Carolina origins, a key region for textiles and technology. It's central to the Spoonflower brand's operations and strategy.

Values Reflected in HQ: Collaboration, innovation, efficiency, and integration with the parent company's vision, while strongly supporting the creative community, sustainability, and individual expression.

Location:

Spoonflower supports a global community of designers and customers through its online platform. Manufacturing operations are strategically located in Durham, NC (USA) for the Americas and other international markets, and in Berlin, Germany, for European markets. This dual-continent production capability allows for efficient worldwide shipping, reduced environmental impact, and quicker turnaround times for its on-demand printed products.

Street Address:

2810 Meridian Pkwy, Suite 176

City:

Durham

State/Province:

NC

Country:

USA

Spoonflower's Global Presence

Berlin, Germany

Address: Mainzer Str. 10e, 12053 Berlin, Germany

To serve the growing European market effectively by providing local, on-demand manufacturing, reducing carbon footprint from transatlantic shipping, and catering to regional design preferences and customer support needs.

Buying Intent Signals for Spoonflower

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Spoonflower

As of April 2025, Spoonflower' leadership includes:

Sally Pofcher - Chief Executive Officer, Shutterfly (Parent Company)
Jessica Lesesky - SVP, General Manager - Spoonflower at Shutterfly

Investors of Spoonflower

Spoonflower has been backed by several prominent investors over the years, including:

Shutterfly (Acquirer, current parent company)
Apollo Global Management (Owner of Shutterfly)
Bull City Venture Partners (Prior)
North Atlantic Capital (Prior)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

The most significant executive change impacting Spoonflower in the last 12 months occurred at its parent company, Shutterfly, with a transition in the CEO role.

Departures

Hilary Schneider, Hilary Schneider stepped down as CEO of Shutterfly.

New Appointments:

Sally Pofcher, Sally Pofcher appointed as new CEO of Shutterfly.

Technology (Tech Stack) used by Spoonflower

Discover the tools Spoonflower uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Spoonflower Email Formats and Examples

Spoonflower, being part of Shutterfly, may follow Shutterfly's corporate email structure or maintain its historical format. A common format for technology and e-commerce companies is often a combination of first name, last name, or first initial and last name.

[first_initial][last]@spoonflower.com

Format

jdoe@spoonflower.com

Example

90%

Success rate

News and media

Shutterfly Press Release / Multiple news outletsFebruary 7, 2024

Shutterfly News: Sally Pofcher Returns to Shutterfly as Chief Executive Officer

Shutterfly, Spoonflower's parent company, announced the appointment of Sally Pofcher as Chief Executive Officer, succeeding Hilary Schneider. This leadership change at the parent company level guides the overall strategy for its brands, including Spoonflower....more

Spoonflower Blog / PR NewswireDecember 5, 2023

Spoonflower News: Spoonflower and Pantone Announce 2024 Color of the Year Design Challenge

Spoonflower partnered with Pantone to launch a design challenge celebrating 'Peach Fuzz' as the Color of the Year 2024, engaging its global community of artists to create unique designs inspired by the hue....more

Business WireSeptember 19, 2023

Spoonflower News: Spoonflower Empowers Designers with Launch of New Online Course Program, Spoonflower Studio

Spoonflower launched Spoonflower Studio, a new online course program aimed at helping designers and creators enhance their skills in surface pattern design, digital tools, and entrepreneurship within the creative market....more

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