What Does Splitit Do?

Total employees80
HeadquartersNew York
Founded2012

Splitit is a global payment solution provider that empowers shoppers to use their existing credit to pay in interest-free monthly installments. The company's patented technology integrates into existing payment gateways, offering a seamless experience for both merchants and consumers. Splitit aims to make purchases more manageable and affordable, without new loans, applications, or credit checks, by unlocking existing credit on credit cards. It serves merchants and shoppers worldwide, helping businesses boost sales and conversion rates while providing consumers with flexible payment options.

Where Is Splitit's Headquarters?

Splitit officeSplitit officeSplitit officeSplitit office
*Images sourced via web search. Rights belong to original owners

HQ Function

Global headquarters for strategic leadership, operations, finance, marketing, product management, and business development.

Notable Features:

Modern office space located in Manhattan's Chelsea neighborhood, part of a vibrant tech and business district. The office is designed to foster collaboration and innovation.

Work Culture:

A fast-paced, innovative, and collaborative fintech environment. There is a strong emphasis on agility, customer-centric solutions, and empowering employees to drive growth and technological advancement.

HQ Significance:

Strategic location in New York City, a major global financial and technology hub, facilitating access to talent, key partnerships, and capital markets. It serves as the central point for Splitit's global strategy and US market operations.

Values Reflected in HQ: The HQ's design and location reflect Splitit's values of innovation, collaboration, and customer focus, providing a dynamic workspace for team interaction and strategic market engagement.

Location:

Splitit operates globally, providing its installment payment solutions to merchants and shoppers across North America, Europe, Asia-Pacific, and other regions. Key functions supported globally include technology development and R&D (centered in Israel), sales and merchant partnerships, marketing, customer support, and financial operations, coordinated across its international offices in New York, London, and Tel Aviv to serve a worldwide customer base.

Street Address:

229 West 28th Street, 9th Floor

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Splitit Operate Around the World?

London, UK

Address: 1st Floor, The Hickman, 2 Whitechapel Road, London E1 1FX, UK

To serve and expand Splitit's presence in the strategically important UK and European markets, catering to merchants and consumers requiring flexible payment solutions.

Tel Aviv-Yafo, Israel

Address: 120 Menachem Begin Rd., Tel Aviv-Yafo, 6701203, Israel

To drive technological advancement and innovation for Splitit's global platform, ensuring cutting-edge payment solutions by tapping into Israel's renowned tech ecosystem.

Melbourne, VIC, Australia

Address: c/- Mertons Corporate Services, Level 7, 330 Collins Street, Melbourne VIC 3000, Australia

To fulfill regulatory and corporate governance requirements as an ASX-listed company, maintaining a formal presence in Australia.

Buying Intent Signals for Splitit

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Splitit? Meet the Executive Team

As of April 2025, Splitit' leadership includes:

Nandan Sheth - Chief Executive Officer
Riya Grover - Chief Financial Officer
George Dan - Chief Technology Officer
Collin Flotta - Chief Commercial Officer
Melanie Vala - Chief People & Culture Officer

Who's Investing in Splitit?

Splitit has been backed by several prominent investors over the years, including:

Goldman Sachs Private Capital Investing
Prytek
Salesforce Ventures
Thorney Investment Group
More Provident Fund
Shavit Capital

What Leadership Changes Has Splitit Seen Recently?

Hire3
Exits1

Over the past 12 months, Splitit has experienced key leadership transitions, primarily at the Board level. These changes include the appointment of a new Interim Chair and new Non-Executive Directors, alongside the resignation of the former Chair, aimed at strengthening governance and supporting the company's strategic growth initiatives.

Departures

Dawn Robertson, Dawn Robertson resigned from her position as Chair and Non-Executive Director of the Board.

New Appointments:

Scott Mahoney, Scott Mahoney, an existing Non-Executive Director, was appointed as Interim Chair of the Board.
Warren Steinberg, Warren Steinberg was appointed to the Board as an independent Non-Executive Director.
Antoinette (AnT) Cannon, Antoinette (AnT) Cannon was appointed to the Board as a Non-Executive Director.

What Technology (Tech Stack) Is Used bySplitit?

Discover the tools Splitit uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Splitit Email Formats and Examples

Splitit commonly uses email formats such as [first].[last]@splitit.com or [first_initial][last]@splitit.com. These are standard formats for professional communication within the company.

[first].[last]@splitit.com or [first_initial][last]@splitit.com

Format

jane.doe@splitit.com or jdoe@splitit.com

Example

80%

Success rate

What's the Latest News About Splitit?

Splitit Investor Centre / ASXFebruary 15, 2024

Splitit Announces Board Changes and New Interim Chair

Splitit announced the resignation of Ms Dawn Robertson as Chair and Non-Executive Director, and the appointment of Mr Scott Mahoney as Interim Chair. Mr Warren Steinberg was also appointed as an independent Non-Executive Director, effective February 15, 2024....more

PR Newswire / Splitit NewsJanuary 24, 2024

Splitit and Alipay Collaborate to Power 'Pay After Delivery' for AliExpress Shoppers

Splitit announced a collaboration with Alipay to enable a 'Pay After Delivery' option for AliExpress customers, allowing them to pay for goods after they are delivered using their existing credit card. This initiative leverages Splitit's technology to enhance the shopping experience on AliExpress....more

PR Newswire / Splitit Investor CentreOctober 26, 2023

Splitit Signs Multi-Year Agreement with Google to Power Installment Payments for the Google Store

Splitit announced a multi-year agreement with Google to extend its installment payment solution to the Google Store in the US, Canada, UK, and Australia, enabling customers to pay over time using their existing credit cards. This followed an initial successful launch in Japan....more

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