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SplitMetrics
What Does SplitMetrics Do?
SplitMetrics is a comprehensive mobile marketing platform specializing in App Store Optimization (ASO) and conversion rate optimization for mobile apps. Their suite of tools, including A/B testing for app store pages (SplitMetrics Optimize), Apple Search Ads automation and optimization (SplitMetrics Acquire, formerly SearchAdsHQ), and app analytics, helps businesses improve app visibility, user acquisition, and revenue. They empower app developers and marketers to make data-driven decisions to grow their mobile presence effectively by providing insights into app store performance, creative asset effectiveness, and advertising campaign efficiency.
Where Is SplitMetrics's Headquarters?
HQ Function
The Limassol headquarters serves as the central hub for global operations, product development, strategic planning, and houses key administrative and leadership functions.
Notable Features:
Modern office facilities designed to foster collaboration and innovation, likely equipped with advanced technology infrastructure supporting their global SaaS platform.
Work Culture:
Characterized by a dynamic, fast-paced, and data-driven environment. Emphasis on innovation, customer success, teamwork, and continuous learning within the mobile tech industry.
HQ Significance:
Its Cyprus location offers a strategic geographical position, access to a diverse talent pool, and a favorable business environment for a global tech company.
Values Reflected in HQ: The headquarters likely reflects SplitMetrics' values of innovation, global connectivity, efficiency, and a commitment to providing cutting-edge solutions in the mobile marketing sphere.
Location:
SplitMetrics operates globally, serving thousands of clients across various countries. While its physical offices are in Cyprus, the USA, and Poland, its SaaS platform supports mobile app publishers and marketers worldwide. Their distributed team and digital infrastructure enable global sales, customer support, and product delivery, catering to diverse markets and time zones.
Street Address:
Georgiou Griva Digeni 92, Lophitis Business Centre II, Office 202
City:
Limassol
State/Province:
Limassol District
Country:
Cyprus
Where Else Does SplitMetrics Operate Around the World?
Palo Alto, California, USA
Address: University Ave, Palo Alto, CA 94301, USA (General Area)
Facilitates engagement with US-based clients and partners, access to Silicon Valley's innovation network, and supports market expansion efforts in the Americas.
Warsaw, Poland
Address: Chmielna 73, Warsaw, Poland (General Area)
Strengthens SplitMetrics' European presence, taps into Poland's strong tech talent pool, and supports clients across Central and Eastern Europe.
Buying Intent Signals for SplitMetrics
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading SplitMetrics? Meet the Executive Team
As of April 2025, SplitMetrics' leadership includes:
Who's Investing in SplitMetrics?
SplitMetrics has been backed by several prominent investors over the years, including:
What Leadership Changes Has SplitMetrics Seen Recently?
SplitMetrics has maintained a relatively stable core executive team. Public announcements of C-suite changes are infrequent. Focus appears to be on internal growth and strategic role expansions rather than major external hires or high-profile exits at the top executive level in the last year.
What Technology (Tech Stack) Is Used bySplitMetrics?
Discover the tools SplitMetrics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
SplitMetrics Email Formats and Examples
SplitMetrics commonly uses a combination of first name, last name, and initial-based email formats. The most prevalent patterns observed are {first}.{last}@splitmetrics.com and {f}{last}@splitmetrics.com.
{first}.{last}@splitmetrics.com or {f}{last}@splitmetrics.com
Format
max.kamenkov@splitmetrics.com or mkamenkov@splitmetrics.com
Example
85%
Success rate
What's the Latest News About SplitMetrics?
Business Wire • October 26, 2023
SplitMetrics Partners With Adjust to Provide Mobile Marketers With a Holistic View of the User Journey
SplitMetrics announced a strategic partnership with Adjust, a mobile measurement company. This collaboration aims to integrate Adjust's attribution data with SplitMetrics' ASO and campaign optimization tools, offering marketers a more comprehensive view of the user journey from ad click to app store conversion and beyond....more
SplitMetrics Blog • February 28, 2024
SplitMetrics Releases 'Mobile First 2024' Report with Key App Marketing Insights
SplitMetrics published its annual 'Mobile First 2024' report, offering in-depth analysis of current trends in the app market. The report covers topics like AI's impact on ASO, evolving user acquisition strategies, app store conversion benchmarks, and insights for navigating the competitive mobile landscape....more
Pocket Gamer.biz • June 7, 2023
SplitMetrics launches Market Explorer for insights into competitors' app store performance
SplitMetrics introduced Market Explorer, a new feature within its SplitMetrics Acquire platform. This tool is designed to provide app marketers with competitive intelligence, offering insights into competitors' app store visibility, keyword strategies, and overall performance on Apple Search Ads....more
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