Spiritless
Spiritless's Overview
Spiritless is an innovative beverage company founded in 2019 by Lauren Chitwood, Abbey Ferguson, and Lexie Lancaster Larsen. Headquartered in Louisville, Kentucky, they specialize in crafting high-quality, distilled non-alcoholic spirits designed to offer sophisticated alternatives for consumers. Their flagship product, Kentucky 74, is an award-winning non-alcoholic bourbon, complemented by other offerings like Jalisco 55 (a tequila alternative) and ready-to-drink canned cocktails. Spiritless utilizes a unique extraction and distillation process to capture the authentic essence of traditional spirits, catering to the growing 'sober curious' movement and individuals seeking mindful drinking options without compromising on taste or experience. The company aims to empower consumers to 'drink differently' and enjoy social occasions with premium non-alcoholic choices.
Where is Spiritless's Headquarters?
HQ Function
The headquarters serves as the central hub for company leadership, operations management, product innovation and development, brand strategy, marketing, and sales coordination.
Notable Features:
Located within an entrepreneurial district, possibly utilizing facilities like Story Louisville, the HQ environment likely offers modern amenities, collaborative workspaces, and a dynamic atmosphere conducive to a growing startup.
Work Culture:
Spiritless fosters an entrepreneurial, fast-paced, and passionate work culture. The team is driven by a mission to innovate within the beverage industry, emphasizing quality, creativity, and a consumer-first approach to the non-alcoholic market.
HQ Significance:
Its Louisville location is significant for a brand producing a bourbon alternative (Kentucky 74), connecting it to the rich heritage of Kentucky distilling while pioneering in the non-alcoholic sector. It also provides access to a skilled talent pool and industry expertise.
Values Reflected in HQ: The headquarters' likely setup reflects values of innovation, collaboration, agility, and a commitment to quality, while its Kentucky location honors tradition and authenticity in spirit-making.
Location:
Spiritless currently concentrates its sales and distribution efforts within the United States. While direct international shipping isn't standard, their global presence strategy focuses on building international brand awareness through digital marketing, media features, and public relations. They actively explore opportunities for future market expansion and potential export partnerships to bring their non-alcoholic spirits to a wider global audience.
Street Address:
611 E Main St
City:
Louisville
State/Province:
KY
Country:
USA
Spiritless's Global Presence
United States (Distributed Network)
Address: N/A (Operations are supported by third-party logistics providers and remote team members rather than distinct physical branch offices)
To ensure efficient product availability, robust customer engagement, and sustained brand growth across all active markets within the United States, adapting to regional consumer demands for non-alcoholic beverages.
Buying Intent Signals for Spiritless
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Executive Team of Spiritless
As of April 2025, Spiritless' leadership includes:
Investors of Spiritless
Spiritless has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Spiritless has demonstrated leadership stability, with its co-founding team continuing to guide the company's strategic growth and operations. No significant public announcements regarding executive hires or departures have been made in the last 12 months, indicating continuity at the helm.
Technology (Tech Stack) used by Spiritless
Discover the tools Spiritless uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Spiritless Email Formats and Examples
Spiritless likely employs a common and professional email format for its corporate communications. For a company of its structure and modern outlook, a direct format such as [firstname]@[companydomain].com is highly probable and aligns with typical startup practices.
firstname@spiritless.com
Format
lauren@spiritless.com
Example
80%
Success rate
News and media
Forbes • July 26, 2023
Spiritless Debuts Two New Canned Cocktails And Refreshes Its Flagship Kentucky 74 Non-Alcoholic Bourbon
Spiritless announced the launch of two new ready-to-drink non-alcoholic canned cocktails, Whiskey Sour and Old Fashioned, and an updated, spicier formulation for its flagship Kentucky 74 non-alcoholic bourbon....more
BevNET.com • September 13, 2022
Spiritless Closes $5.1M Series A Funding Round
Spiritless secured $5.1 million in a Series A funding round. The investment, led by a confidential investor with participation from existing backers, is aimed at fueling national expansion, product innovation, and team growth....more
The Manual • February 21, 2024
Spiritless Kentucky 74 Highlighted Among Best Non-Alcoholic Bourbons
The Manual featured Spiritless's Kentucky 74 in its list of 'The best non-alcoholic bourbon choices that are actually worth drinking,' praising its authentic flavor profile suitable for cocktails or enjoying neat....more
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