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Spinify's Overview

Total employees75
HeadquartersCanberra
Founded2016

Spinify is a software-as-a-service (SaaS) company specializing in gamification solutions designed to motivate and engage sales teams and other performance-driven departments. Their platform transforms everyday work activities into fun, competitive games, displaying real-time performance on leaderboards accessible via TVs, web browsers, and mobile devices. By celebrating achievements, fostering friendly competition, and providing instant recognition, Spinify helps businesses increase productivity, improve team morale, and drive better results. End-users, such as sales representatives and customer service agents, benefit from clear visibility of their goals and progress, immediate feedback on their performance, and a more enjoyable work environment that encourages them to exceed targets.

Where is Spinify's Headquarters?

Spinify officeSpinify officeSpinify officeSpinify office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Canberra headquarters serves as the central hub for Spinify's global operations, including core product development, software engineering, global sales and marketing strategy, customer success leadership, and corporate administrative functions.

Notable Features:

Located in a modern office building in Canberra's central business district, providing a contemporary and collaborative workspace. The facility likely includes open-plan areas, dedicated project rooms, and amenities designed to foster innovation and teamwork, typical of a dynamic tech company.

Work Culture:

Spinify cultivates a dynamic, innovative, and results-oriented work culture. True to their product, an emphasis on motivation, recognition, and celebrating successes is integral to their workplace. Collaboration, agility, and continuous improvement are key aspects, fostering an environment where employees are encouraged to contribute ideas and grow.

HQ Significance:

The Canberra HQ is significant as the birthplace of Spinify and remains the nerve center for its technological innovation and strategic direction. Its location in Australia's capital provides a stable base for its global expansion and access to a supportive tech ecosystem.

Values Reflected in HQ: The headquarters likely reflects Spinify's core values of innovation, engagement, performance, transparency, and teamwork through its physical layout, technology enablement, and the collaborative atmosphere it promotes.

Location:

While its primary offices are in Canberra, Australia, and Austin, USA, Spinify maintains a global presence through its cloud-based SaaS platform, accessible to customers worldwide. The company supports its international clientele with distributed team members and online resources, ensuring users across different regions and time zones can effectively utilize its gamification solutions to drive performance and engagement.

Street Address:

Level 3, 40 Marcus Clarke Street

City:

Canberra

State/Province:

ACT

Country:

Australia

Spinify's Global Presence

Austin, Texas/USA

Address: 701 Brazos St, Austin, TX 78701, USA (Potentially a flexible office or co-working space)

To spearhead growth in the significant North American SaaS market, provide localized support to regional customers, and strengthen Spinify's brand presence in the United States.

Buying Intent Signals for Spinify

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Spinify

As of April 2025, Spinify' leadership includes:

Matt Bullock - Founder & CEO
Kris Paper - Chief Marketing Officer
Adam Toporek - Head of Customer Success and Growth

Investors of Spinify

Spinify has been backed by several prominent investors over the years, including:

Crows Nest (Adelaide Football Club's investment arm)
Sydney Angels (and its SDEIS fund)
Matt Bullock (Founder/Angel Investor)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Publicly available information does not indicate major C-suite executive hires or departures at Spinify in the last 12 months. The core leadership team appears stable. Changes at other senior levels are not always broadly publicized for private companies.

Technology (Tech Stack) used by Spinify

Discover the tools Spinify uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Spinify Email Formats and Examples

Spinify's most common email format appears to be [first_name].[last_name]@spinify.com. This pattern is frequently used by companies in the SaaS and technology sectors. While other formats might exist, this is the most probable.

[first].[last]@spinify.com

Format

john.smith@spinify.com

Example

75%

Success rate

News and media

Spinify BlogOctober 4, 2023

Spinify Integrates With Gong To Help Sales Teams Drive Revenue And Improve Performance

Spinify announced its integration with Gong, the revenue intelligence platform. This collaboration enables sales teams to utilize Gong's conversation insights within Spinify's gamification environment, enhancing coaching, celebrating successes based on call data, and motivating sales representatives....more

G2.comDecember 15, 2023

Spinify Recognized as High Performer in G2 Winter 2024 Reports

Spinify earned High Performer status in multiple categories, including Sales Gamification and Sales Performance Management, in G2's Winter 2024 Grid® Reports. This recognition is based on high customer satisfaction scores and positive user reviews on the G2 platform, highlighting Spinify's impact on sales motivation and performance....more

Spinify Blog / PressFebruary 13, 2023

Spinify Launches New AI-Powered Goal Setting Feature to Optimize Sales Targets

Spinify introduced an AI-powered goal-setting feature designed to help sales managers set more effective and achievable targets for their teams. The new functionality analyzes historical performance data and suggests optimized goals, aiming to improve motivation and outcomes....more

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