What Does Speedway Motorsports, LLC Do?

Total employees800
HeadquartersConcord
Founded1994

Speedway Motorsports, LLC is a leading marketer, promoter, and sponsor of motorsports entertainment in the United States. The company owns and operates a network of premier motorsports facilities, including some of the most iconic tracks in NASCAR and other racing series. Speedway Motorsports is dedicated to providing fans with unforgettable racing experiences and is a key player in the motorsports industry, hosting major events that attract millions of spectators and viewers annually. Following its acquisition by Sonic Financial Corporation in 2019, the company continues its legacy of innovation and excellence in motorsports entertainment.

Where Is Speedway Motorsports, LLC's Headquarters?

Speedway Motorsports, LLC officeSpeedway Motorsports, LLC officeSpeedway Motorsports, LLC officeSpeedway Motorsports, LLC office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters in Concord serves as the central hub for Speedway Motorsports' corporate operations, overseeing strategic planning, marketing, financial management, and the administration of its network of motorsports facilities across the country.

Notable Features:

Located in close proximity to the iconic Charlotte Motor Speedway, a flagship property. The campus includes administrative buildings and facilities that support the company's extensive event management and promotional activities.

Work Culture:

A dynamic and fast-paced environment driven by a passion for motorsports. Employees often share a strong enthusiasm for racing, contributing to a collaborative atmosphere focused on delivering high-quality entertainment and fan experiences.

HQ Significance:

The headquarters is strategically located in the heart of NASCAR country, facilitating close relationships with racing teams, sponsors, and the sport's governing bodies. Its proximity to Charlotte Motor Speedway underscores its central role in the motorsports world.

Values Reflected in HQ: The headquarters reflects the company's commitment to the motorsports industry, operational excellence, and providing premier entertainment. Its strategic location and functional design support these core values.

Location:

While Speedway Motorsports, LLC's owned and operated tracks are located entirely within the United States, its events, particularly NASCAR races, garner significant international viewership and media coverage. The company supports global fan engagement through broadcast partnerships and digital media, attracting international tourists to its events. Its influence extends globally through the widespread appeal of American motorsports and the iconic status of its racing venues.

Street Address:

5555 Concord Parkway South

City:

Concord

State/Province:

North Carolina

Country:

USA

Where Else Does Speedway Motorsports, LLC Operate Around the World?

Las Vegas, Nevada, USA

Address: 7000 Las Vegas Blvd N, Las Vegas, NV 89115, USA

Serves as a key entertainment and tourism driver for the Las Vegas region, attracting motorsport enthusiasts from across the globe and contributing significantly to the local economy through large-scale events.

Bristol, Tennessee, USA

Address: 151 Speedway Blvd, Bristol, TN 37620, USA

A landmark entertainment venue in the Appalachian Highlands region, drawing large crowds and providing a significant economic impact and cultural identity for Northeast Tennessee and Southwest Virginia.

Sonoma, California, USA

Address: 29355 Arnold Dr, Sonoma, CA 95476, USA

Offers a unique blend of motorsports excitement and scenic beauty, attracting fans to Northern California's wine country and supporting local tourism and businesses with its diverse event calendar.

Buying Intent Signals for Speedway Motorsports, LLC

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Speedway Motorsports, LLC? Meet the Executive Team

As of April 2025, Speedway Motorsports, LLC' leadership includes:

Marcus G. Smith - President and Chief Executive Officer

Who's Investing in Speedway Motorsports, LLC?

Speedway Motorsports, LLC has been backed by several prominent investors over the years, including:

Sonic Financial Corporation

What Leadership Changes Has Speedway Motorsports, LLC Seen Recently?

Hire0
Exits0

No major publicly announced new hires or exits at the highest executive corporate level of Speedway Motorsports, LLC have been noted in the past 12 months. The leadership team has demonstrated stability following its transition to a private company.

What Technology (Tech Stack) Is Used bySpeedway Motorsports, LLC?

Discover the tools Speedway Motorsports, LLC uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Speedway Motorsports, LLC Email Formats and Examples

Speedway Motorsports, LLC likely utilizes common corporate email formats, typically combining employee names with their domain '@speedwaymotorsports.com'. The most prevalent formats are often variants of [first_initial][last] or [first].[last].

[first_initial][last]@speedwaymotorsports.com

Format

msmith@speedwaymotorsports.com

Example

75%

Success rate

What's the Latest News About Speedway Motorsports, LLC?

NASCAR.com • May 15, 2024

Speedway Motorsports, LLC Completes North Wilkesboro Speedway Repave Ahead of NASCAR All-Star Race

North Wilkesboro Speedway, under Speedway Motorsports ownership, successfully completed a highly anticipated repaving project. The new asphalt was laid ahead of the 2024 NASCAR All-Star Race, marking a significant milestone in the historic track's revitalization efforts and promising exciting racing conditions....more

Sports Business Journal • December 5, 2023

Speedway Motorsports, LLC Announces Major Grandstand Expansion for Nashville Superspeedway

Speedway Motorsports announced plans for a significant frontstretch grandstand expansion at Nashville Superspeedway, aiming to add nearly 8,000 seats and new fan amenities. This investment underscores the company's commitment to enhancing the fan experience at the Tennessee facility, which hosts an annual NASCAR Cup Series race weekend....more

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