What Does Specialty Equipment Market Association Do?

Total employees120
HeadquartersDiamond Bar
Founded1963

The Specialty Equipment Market Association (SEMA) is a trade organization dedicated to supporting the automotive aftermarket industry. Founded in 1963, SEMA represents a diverse group of manufacturers, distributors, retailers, builders, restorers, publishers, and race teams. The association provides its members with education, research, advocacy, networking opportunities, and hosts the leading automotive specialty products trade event globally, the SEMA Show in Las Vegas. SEMA plays a crucial role in addressing industry challenges, promoting innovation, and ensuring the vitality and growth of the specialty automotive sector.

Where Is Specialty Equipment Market Association's Headquarters?

Specialty Equipment Market Association officeSpecialty Equipment Market Association officeSpecialty Equipment Market Association officeSpecialty Equipment Market Association office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for association operations, member services, advocacy, market research, event organization (including the SEMA Show), and industry leadership.

Notable Features:

The Diamond Bar headquarters includes modern administrative offices, meeting facilities, and supports the association's extensive member services. While the SEMA Garage is a renowned, separate SEMA facility also in Diamond Bar, the HQ serves as the central command for all SEMA operations and initiatives.

Work Culture:

A dynamic and collaborative environment driven by a passion for the automotive industry, focused on member success, innovation, and industry growth. Employees are typically knowledgeable and enthusiastic about automotive specialty equipment.

HQ Significance:

The headquarters is the nerve center for an influential trade association that shapes and supports a multi-billion dollar global industry, driving trends and advocating for its members.

Values Reflected in HQ: The headquarters reflects SEMA's commitment to professionalism, industry leadership, member support, innovation, and community within the automotive specialty equipment market.

Location:

SEMA supports its members globally by facilitating international trade, providing market research on global trends, and organizing the internationally renowned SEMA Show, which attracts exhibitors and attendees from over 140 countries. The association also advocates for fair trade practices and helps members navigate international regulations, extending its influence far beyond its US headquarters.

Street Address:

1575 S. Valley Vista Dr.

City:

Diamond Bar

State/Province:

CA

Country:

USA

Where Else Does Specialty Equipment Market Association Operate Around the World?

Plymouth, Michigan/USA

Address: 14655 Jib Street, Plymouth, MI 48170

Strategically located in the heart of America's automotive industry to facilitate direct collaboration with OEMs and Tier 1 suppliers, and to support members in product development and compliance, particularly in the Midwest.

Washington, D.C./USA

Address: 101 Constitution Ave. N.W., Suite L-100B, Washington, D.C. 20001

To proactively represent, protect, and advance the interests of the specialty aftermarket industry at the federal level, influencing policy and legislation, such as the RPM Act.

Buying Intent Signals for Specialty Equipment Market Association

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Specialty Equipment Market Association? Meet the Executive Team

As of April 2025, Specialty Equipment Market Association' leadership includes:

Mike Spagnola - President and CEO
Bill Miller - Senior Vice President, Operations
Karen Bailey-Chapman - Senior Vice President, Public & Government Affairs
Tom Gattuso - Vice President, Events
Gigi Ho - Vice President, SEMA Garage
RJ de Vera - Vice President, Marketing
Warren Kosikov - Vice President, Sales
Zane Clark - Vice President, Membership

Who's Investing in Specialty Equipment Market Association?

Specialty Equipment Market Association has been backed by several prominent investors over the years, including:

Not Applicable. SEMA is a trade association and its funding primarily comes from membership dues, trade show revenues (like the SEMA Show), publications, and other services rather than traditional equity investors.

What Leadership Changes Has Specialty Equipment Market Association Seen Recently?

Hire2
Exits0

SEMA has strategically strengthened its leadership team over the past year with key appointments and promotions, enhancing its capabilities in marketing, public affairs, and member services to better serve the automotive aftermarket industry.

New Appointments:

RJ de Vera, RJ de Vera was appointed as SEMA's new Vice President of Marketing to lead brand strategy, communications, and promotional efforts for the association.
Karen Bailey-Chapman, Karen Bailey-Chapman was promoted to Senior Vice President, Public & Government Affairs, to spearhead SEMA's legislative initiatives and advocacy efforts at federal and state levels.
Zane Clark, Zane Clark joined SEMA as Vice President of Membership, tasked with enhancing member value, engagement, and overseeing educational programs.

What Technology (Tech Stack) Is Used bySpecialty Equipment Market Association?

Discover the tools Specialty Equipment Market Association uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Specialty Equipment Market Association Email Formats and Examples

The most common email format for Specialty Equipment Market Association (SEMA) employees is typically the first name followed by the last initial, or the first initial followed by the last name, at the sema.org domain.

[firstname][lastinitial]@sema.org or [firstinitial][lastname]@sema.org

Format

mikes@sema.org

Example

80%

Success rate

What's the Latest News About Specialty Equipment Market Association?

SEMA eNews / SEMA.org • November 3, 2023

SEMA Show 2023 Concludes Successful Week of Automotive Innovation and Business

The SEMA Show 2023, held in Las Vegas, wrapped up after a dynamic week, bringing together thousands of industry professionals to showcase new products, emerging technologies, and automotive customization trends. The event featured educational seminars, networking opportunities, and highlighted the vibrancy of the specialty equipment market....more

SEMA Action Network (SAN) • Ongoing 2024

Specialty Equipment Market Association Champions RPM Act to Protect Motorsports

SEMA, through its SEMA Action Network (SAN), continues its vigorous advocacy for the passage of the Recognizing the Protection of Motorsports (RPM) Act. This vital legislation aims to clarify that converting street vehicles into dedicated racecars is legal and protects the sale of specialty parts for this purpose, safeguarding a key segment of the automotive aftermarket industry....more

SEMA.org News • February 20, 2024

SEMA Garage Detroit Expands Services to Help Aftermarket Companies Develop Products for Modern Vehicles

The SEMA Garage in Detroit has expanded its services, now offering members access to an ADAS static recalibration center and new OEM-level diagnostic scan tools. These additions provide crucial resources for developing and testing products for today's increasingly complex vehicles, supporting innovation and compliance within the aftermarket....more

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