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The Specialty Equipment Market Association (SEMA) is a trade organization dedicated to supporting the automotive aftermarket industry. Founded in 1963, SEMA represents a diverse group of manufacturers, distributors, retailers, builders, restorers, publishers, and race teams. The association provides its members with education, research, advocacy, networking opportunities, and hosts the leading automotive specialty products trade event globally, the SEMA Show in Las Vegas. SEMA plays a crucial role in addressing industry challenges, promoting innovation, and ensuring the vitality and growth of the specialty automotive sector.
Serves as the central hub for association operations, member services, advocacy, market research, event organization (including the SEMA Show), and industry leadership.
The Diamond Bar headquarters includes modern administrative offices, meeting facilities, and supports the association's extensive member services. While the SEMA Garage is a renowned, separate SEMA facility also in Diamond Bar, the HQ serves as the central command for all SEMA operations and initiatives.
A dynamic and collaborative environment driven by a passion for the automotive industry, focused on member success, innovation, and industry growth. Employees are typically knowledgeable and enthusiastic about automotive specialty equipment.
The headquarters is the nerve center for an influential trade association that shapes and supports a multi-billion dollar global industry, driving trends and advocating for its members.
SEMA supports its members globally by facilitating international trade, providing market research on global trends, and organizing the internationally renowned SEMA Show, which attracts exhibitors and attendees from over 140 countries. The association also advocates for fair trade practices and helps members navigate international regulations, extending its influence far beyond its US headquarters.
1575 S. Valley Vista Dr.
Diamond Bar
CA
USA
Address: 14655 Jib Street, Plymouth, MI 48170
Strategically located in the heart of America's automotive industry to facilitate direct collaboration with OEMs and Tier 1 suppliers, and to support members in product development and compliance, particularly in the Midwest.
Address: 101 Constitution Ave. N.W., Suite L-100B, Washington, D.C. 20001
To proactively represent, protect, and advance the interests of the specialty aftermarket industry at the federal level, influencing policy and legislation, such as the RPM Act.
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As of April 2025, Specialty Equipment Market Association' leadership includes:
Specialty Equipment Market Association has been backed by several prominent investors over the years, including:
SEMA has strategically strengthened its leadership team over the past year with key appointments and promotions, enhancing its capabilities in marketing, public affairs, and member services to better serve the automotive aftermarket industry.
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The most common email format for Specialty Equipment Market Association (SEMA) employees is typically the first name followed by the last initial, or the first initial followed by the last name, at the sema.org domain.
[firstname][lastinitial]@sema.org or [firstinitial][lastname]@sema.org
Format
mikes@sema.org
Example
80%
Success rate
SEMA eNews / SEMA.org • November 3, 2023
The SEMA Show 2023, held in Las Vegas, wrapped up after a dynamic week, bringing together thousands of industry professionals to showcase new products, emerging technologies, and automotive customization trends. The event featured educational seminars, networking opportunities, and highlighted the vibrancy of the specialty equipment market....more
SEMA Action Network (SAN) • Ongoing 2024
SEMA, through its SEMA Action Network (SAN), continues its vigorous advocacy for the passage of the Recognizing the Protection of Motorsports (RPM) Act. This vital legislation aims to clarify that converting street vehicles into dedicated racecars is legal and protects the sale of specialty parts for this purpose, safeguarding a key segment of the automotive aftermarket industry....more
SEMA.org News • February 20, 2024
The SEMA Garage in Detroit has expanded its services, now offering members access to an ADAS static recalibration center and new OEM-level diagnostic scan tools. These additions provide crucial resources for developing and testing products for today's increasingly complex vehicles, supporting innovation and compliance within the aftermarket....more
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