What Does Spanx Do?

Total employees455
HeadquartersAtlanta
Founded2000

Spanx, Inc. is an American apparel company founded by Sara Blakely in Atlanta, Georgia. Initially renowned for its revolutionizing shapewear, Spanx has expanded its product line to include a wide range of clothing, hosiery, activewear, and men's undergarments. The company focuses on creating comfortable, flattering, and problem-solving products that empower individuals to feel their best. With a strong brand identity built on innovation and female empowerment, Spanx has grown into a global phenomenon. In 2021, Blackstone acquired a majority stake in Spanx, valuing the company at $1.2 billion, with a commitment to help accelerate its global growth and digital transformation.

Where Is Spanx's Headquarters?

Spanx officeSpanx officeSpanx officeSpanx office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for Spanx's global operations, including design, marketing, product development, sales, and administrative functions.

Notable Features:

The headquarters, located in the upscale Buckhead Landing development, features modern office spaces designed to foster collaboration and creativity. It often incorporates vibrant and inspiring design elements reflecting the brand's energetic and empowering ethos.

Work Culture:

Spanx's work culture is known for being innovative, entrepreneurial, and supportive, with a strong emphasis on empowering employees, particularly women. It often highlights core values like passion, creativity, and a 'can-do' attitude, stemming from its founder's journey.

HQ Significance:

The Atlanta headquarters is significant as the birthplace and continued nerve center of the Spanx brand. It symbolizes the company's roots and its growth from a startup idea to a global apparel leader.

Values Reflected in HQ: The headquarters' design and atmosphere aim to reflect Spanx's core values of innovation, empowerment, comfort, and making a positive impact.

Location:

Spanx supports its global presence through a multi-channel approach. This includes direct-to-consumer sales via its international e-commerce websites, partnerships with major department stores and boutiques in over 50 countries, and dedicated regional teams or offices focusing on key markets like Europe. Functions supported globally include sales, marketing, distribution, and customer service, tailored to regional needs.

Street Address:

3035 Peachtree Rd NE, Suite 200

City:

Atlanta

State/Province:

Georgia

Country:

USA

Where Else Does Spanx Operate Around the World?

London, United Kingdom

Address: Information not publicly detailed, likely a regional sales or marketing office.

To manage and expand Spanx's presence in the key European market, adapting strategies to local consumer preferences and retail landscapes.

Buying Intent Signals for Spanx

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Spanx? Meet the Executive Team

As of April 2025, Spanx' leadership includes:

Sara Blakely - Founder & Executive Chairwoman
Caroline “Cricket” Whaley - Chief Executive Officer
Misha Nonoo - Chief Brand Officer
Martin Elliott - Chief Financial Officer
Coco Fontao - Chief Product Officer

Who's Investing in Spanx?

Spanx has been backed by several prominent investors over the years, including:

Blackstone (Majority Stakeholder)
Oprah Winfrey
Reese Witherspoon
Whitney Wolfe Herd (Bumble Founder)

What Leadership Changes Has Spanx Seen Recently?

Hire2
Exits0

Spanx has seen some key leadership appointments in the recent past to bolster its growth, particularly after the Blackstone investment. Caroline 'Cricket' Whaley was notably appointed CEO in early 2023. Misha Nonoo also joined as Chief Brand Officer around the same period.

New Appointments:

Caroline 'Cricket' Whaley, Caroline 'Cricket' Whaley appointed as new CEO to drive growth and innovation.
Misha Nonoo, Misha Nonoo appointed as Chief Brand Officer, focusing on enhancing Spanx's brand identity and reach.

What Technology (Tech Stack) Is Used bySpanx?

Discover the tools Spanx uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Spanx Email Formats and Examples

Spanx commonly uses the email format of first initial followed by the last name. Variations might exist, but this is a prevalent structure for corporate communications.

flast@spanx.com (e.g., jdoe@spanx.com) or first.last@spanx.com (e.g. jane.doe@spanx.com)

Format

cwhaley@spanx.com

Example

85%

Success rate

What's the Latest News About Spanx?

BlackstoneOctober 21, 2021

Spanx news title: Blackstone Completes Majority Growth Investment in SPANX, Inc., One of the World’s Most Iconic Brands for Women

Blackstone announced that funds managed by Blackstone have completed a majority growth investment in SPANX, Inc. The transaction values SPANX at $1.2 billion. SPANX Founder and CEO Sara Blakely will maintain a significant equity stake in the business and will become Executive Chairwoman....more

ForbesFebruary 16, 2023

Spanx news title: Spanx Names Cricket Whaley As New CEO

Spanx has appointed Caroline “Cricket” Whaley as its new chief executive officer. Whaley, who has been with the company since 2016 and most recently served as president and chief growth officer, will succeed founder Sara Blakely in the role....more

WWDMarch 7, 2023

Spanx news title: Spanx Names Misha Nonoo Chief Brand Officer

Spanx has appointed designer Misha Nonoo as its new chief brand officer. Nonoo will be responsible for shaping the brand’s creative vision and strategy as it enters its next phase of growth....more

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