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Spanx, Inc. is an American apparel company founded by Sara Blakely in Atlanta, Georgia. Initially renowned for its revolutionizing shapewear, Spanx has expanded its product line to include a wide range of clothing, hosiery, activewear, and men's undergarments. The company focuses on creating comfortable, flattering, and problem-solving products that empower individuals to feel their best. With a strong brand identity built on innovation and female empowerment, Spanx has grown into a global phenomenon. In 2021, Blackstone acquired a majority stake in Spanx, valuing the company at $1.2 billion, with a commitment to help accelerate its global growth and digital transformation.
Serves as the central hub for Spanx's global operations, including design, marketing, product development, sales, and administrative functions.
The headquarters, located in the upscale Buckhead Landing development, features modern office spaces designed to foster collaboration and creativity. It often incorporates vibrant and inspiring design elements reflecting the brand's energetic and empowering ethos.
Spanx's work culture is known for being innovative, entrepreneurial, and supportive, with a strong emphasis on empowering employees, particularly women. It often highlights core values like passion, creativity, and a 'can-do' attitude, stemming from its founder's journey.
The Atlanta headquarters is significant as the birthplace and continued nerve center of the Spanx brand. It symbolizes the company's roots and its growth from a startup idea to a global apparel leader.
Spanx supports its global presence through a multi-channel approach. This includes direct-to-consumer sales via its international e-commerce websites, partnerships with major department stores and boutiques in over 50 countries, and dedicated regional teams or offices focusing on key markets like Europe. Functions supported globally include sales, marketing, distribution, and customer service, tailored to regional needs.
3035 Peachtree Rd NE, Suite 200
Atlanta
Georgia
USA
Address: Information not publicly detailed, likely a regional sales or marketing office.
To manage and expand Spanx's presence in the key European market, adapting strategies to local consumer preferences and retail landscapes.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Spanx' leadership includes:
Spanx has been backed by several prominent investors over the years, including:
Spanx has seen some key leadership appointments in the recent past to bolster its growth, particularly after the Blackstone investment. Caroline 'Cricket' Whaley was notably appointed CEO in early 2023. Misha Nonoo also joined as Chief Brand Officer around the same period.
Discover the tools Spanx uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Spanx commonly uses the email format of first initial followed by the last name. Variations might exist, but this is a prevalent structure for corporate communications.
flast@spanx.com (e.g., jdoe@spanx.com) or first.last@spanx.com (e.g. jane.doe@spanx.com)
Format
cwhaley@spanx.com
Example
85%
Success rate
Blackstone • October 21, 2021
Blackstone announced that funds managed by Blackstone have completed a majority growth investment in SPANX, Inc. The transaction values SPANX at $1.2 billion. SPANX Founder and CEO Sara Blakely will maintain a significant equity stake in the business and will become Executive Chairwoman....more
Forbes • February 16, 2023
Spanx has appointed Caroline “Cricket” Whaley as its new chief executive officer. Whaley, who has been with the company since 2016 and most recently served as president and chief growth officer, will succeed founder Sara Blakely in the role....more
WWD • March 7, 2023
Spanx has appointed designer Misha Nonoo as its new chief brand officer. Nonoo will be responsible for shaping the brand’s creative vision and strategy as it enters its next phase of growth....more
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